{"id":28122,"date":"2023-01-01T04:13:50","date_gmt":"2022-12-31T20:13:50","guid":{"rendered":"https:\/\/ek21.com\/dating\/28122\/"},"modified":"2023-01-01T04:13:50","modified_gmt":"2022-12-31T20:13:50","slug":"%e7%b4%84%e5%97%8e%ef%bc%8c%e9%a8%b7%e5%b9%b4%ef%bc%9f%e5%85%a8%e7%90%83%e6%9c%80%e5%a4%a7%e5%9c%a8%e7%b7%9a%e7%b4%84%e6%9c%83%e5%b8%9d%e5%9c%8b%ef%bc%9a%e5%8c%97%e7%be%8e%e3%80%8c%e6%8e%a2%e6%8e%a2","status":"publish","type":"post","link":"https:\/\/ek21.com\/dating\/28122\/","title":{"rendered":"\u7d04\u55ce\uff0c\u9a37\u5e74\uff1f\u5168\u7403\u6700\u5927\u5728\u7dda\u7d04\u6703\u5e1d\u570b\uff1a\u5317\u7f8e\u300c\u63a2\u63a2\u300d\u80cc\u5f8c\u7684Match Group"},"content":{"rendered":"

\u3000\u3000-Tips\uff1a\u4e0b\u8f09\u3010\u5e02\u503c\u98a8\u96f2APP\u3011\uff0c\u7cbe\u5f69\u5167\u5bb9\u6436\u5148\u770b–<\/strong><\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4f5c\u8005 | \u6276\u8607<\/strong><\/p>\n

\u3000\u3000\u6d41\u7a0b\u7de8\u8f2f | Cici<\/strong><\/p>\n

\u3000\u3000\u200b<\/p>\n

\u3000\u3000\u98a8\u96f2\u541b\u4ecd\u8a18\u5f97\u5728\u4ed6\u570b\u6c42\u5b78\u6d41\u6d6a\u7684\u90a3\u4e9b\u5e74\uff0c\u5f62\u55ae\u5f71\u53ea\u3001\u7cbe\u795e\u7a7a\u865b\uff0c\u5e38\u5e38\u591c\u4e0d\u80fd\u5bd0\u3002<\/p>\n

\u3000\u3000\u597d\u5728\u98a8\u96f2\u541b\u6253\u5de5\u6240\u5728\u7684\u7389\u7c73\u5730\u96d6\u7136\u504f\u50fb\uff0c\u4f46\u597d\u6b79\u901a\u4e86\u7db2\u3002\u6bcf\u7576\u5b64\u7368\u5bc2\u5bde\u96e3\u4ee5\u6392\u89e3\uff0c\u98a8\u96f2\u541b\u4e5f\u6703\u6253\u958b\u624b\u6a5f\uff0c\u9ede\u5165\u4e00\u500b\u500b\u719f\u6089\u7684\u964c\u751f\u4ea4\u53cb\u985eApp\u2026\u2026<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5927\u5bb6\u770b\u5230\u6eff\u5c4f\u7684App\u5716\u6a19\uff0c\u662f\u5426\u6703\u5403\u9a5a\u65bc\u98a8\u96f2\u541b\u7adf\u5982\u6b64\u9951\u6e34\u904e\u5ea6\u3001\u55aa\u5fc3\u75c5\u72c2\u5730\u2026\u2026\u5360\u7528\u624b\u6a5f\u5167\u5b58\u3002<\/p>\n

\u3000\u3000\u6839\u64da\u5168\u7403\u5728\u7dda\u7d04\u6703\uff08Online dating\uff09\u9f8d\u982d\u516c\u53f8Match Group\uff08NASDAQ: MTCH\uff09\uff0c\u5728\u7dda\u7d04\u6703\u884c\u696d\u6709\u4ee5\u4e0b\u4e09\u500b\u7279\u9ede\uff1a<\/p>\n

\n

1\u3001\u4f4e\u985e\u5225\u6ef2\u900f\u7387\u30022\u3001\u4e26\u975e\u662f\u4e00\u500b\u300c\u8d0f\u5bb6\u901a\u5403\u300d\u7684\u5e02\u5834\u30023\u3001\u7528\u6236\u5e73\u5747\u6703\u540c\u6642\u4f7f\u7528\u81f3\u5c113\u6b3e\u985e\u4f3c\u7522\u54c1\u3002<\/p>\n<\/blockquote>\n

\u3000\u3000\u770b\u5230\u7b2c3\u689d\uff0c\u98a8\u96f2\u541b\u82f1\u4fca\u5e25\u6c23\u7684\u81c9\u9f90\u4e0a\u4e0d\u50c5\u6d6e\u73fe\u8d77\u4e00\u62b9\u6703\u5fc3\u7684\u5fae\u7b11\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor Presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5982\u679c\u5728\u5ea7\u5404\u4f4d\u4e26\u975e\u50cf\u98a8\u96f2\u541b\u4e00\u6a23\u5929\u771f\u7121\u90aa\uff0c\u800c\u662f\u4f4d\u6709\u8457\u591a\u5e74\u99d5\u9f61\u3001\u7d93\u9a57\u8c50\u5bcc\u7684\u8001\u53f8\u6a5f\uff0c\u4e5f\u8a31\u5c0d\u300cMatch Group\u300d\u9019\u5bb6\u516c\u53f8\u4e26\u4e0d\u611f\u5230\u964c\u751f\u3002\u597d\u5728\u98a8\u96f2\u541b\u96d6\u7136\u5e74\u5c11\u7121\u77e5\uff0c\u4f46\u662f\u5b78\u7fd2\u80fd\u529b\u5f37\u554a\uff0c\u9019\u4e0d\uff0c\u7d93\u904e\u5e7e\u5929\u5e7e\u591c\u7684\u93d6\u6230\uff0c\u7d42\u65bc\u81ea\u5b78\u99d5\u7167\uff0c\u53ef\u4ee5\u51fa\u5c71\u4e86\u3002<\/p>\n

\u3000\u3000\u5ee2\u8a71\u4e0d\u591a\u8aaa\uff0c\u5b89\u5168\u5e36\u7cfb\u597d\uff0c\u958b\u8eca\uff01<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e00\u3001Match Group\u7684\u5728\u7dda\u7d04\u6703\u5e1d\u570b\uff1a\u7e3d\u6709\u4e00\u6b3e\u9069\u5408\u4f60<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6839\u64daStatista\u7684\u7d71\u8a08\uff0c\u622a\u81f32019\u5e743\u6708\uff0c\u6839\u64da\u7528\u6236\u898f\u6a21\u6e2c\u7b97\u7684\u5317\u7f8e\u524d10\u5927\u5728\u7dda\u7d04\u6703App\u6392\u540d\u4e2d\uff0c\u524d5\u540d\u4e2d\u9664\u4e86Bumble\uff08\u7b2c3\u540d\uff09\uff0c\u5176\u9918\u7684\u7522\u54c1\u90fd\u4f86\u81eaMatch Group\u9019\u5bb6\u516c\u53f8\uff0c\u5305\u62ecTinder\uff08\u7b2c1\u540d\uff09\u3001PlentyOfFish\uff08\u7b2c2\u540d\uff09\u3001OkCupid\uff08\u7b2c4\u540d\uff09\u548cMatch.com\uff08\u7b2c5\u540d\uff09\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Statista\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u65bc2015\u5e74\u5728\u7d0d\u65af\u9054\u514b\u4e0a\u5e02\u3002\u76ee\u524d\uff0c\u516c\u53f8\u5728\u5168\u7403190\u500b\u4ee5\u4e0a\u570b\u5bb6\u548c\u5730\u5340\uff0c\u63d0\u4f9b\u591a\u905442\u7a2e\u8a9e\u8a00\u7684\u5728\u7dda\u964c\u751f\u4ea4\u53cb\u548c\u5728\u7dda\u7d04\u6703\u7522\u54c1\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u5728\u5168\u7403\u7bc4\u570d\u5167\u7684\u8a02\u95b1\u7528\u6236\u8d85\u904e860\u842c\u4eba\u3002\u6839\u64da\u4e00\u9805\u8abf\u67e5\uff0c\u5728\u7f8e\u570b\u6709\u904e\u300c\u7db2\u6200\u300d\u7d93\u6b77\u7684\u4eba\u7fa4\u4e2d\uff0c\u5176\u4e2d64%\u7684\u4eba\u7684\u9ad4\u9a57\u662f\u5f9eMatch Group\u65d7\u4e0b\u7522\u54c1\u958b\u59cb\u7684\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor Relations\uff09<\/p>\n

\u3000\u3000\u76ee\u524d\uff0cMatch Group\u65d7\u4e0b\u7522\u54c1\u8d85\u904e20\u7a2e\uff0c\u5305\u62ecTinder\u3001Match\u3001Meetic\u3001PlentyOfFish\u3001OkCupid\u3001Hinge\u3001Pairs\u2026\u2026<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u9762\u5c0d\u5982\u6b64\u773e\u591a\u4e14\u8907\u96dc\u7684\u9078\u9805\uff0c\u5c0d\u65bc\u5728\u5ea7\u7684\u5404\u4f4d\u65b0\u624b\u4f86\u8aaa\uff0c\u5982\u4f55\u8fc5\u901f\u627e\u5230\u4e00\u6b3e\u9069\u5408\u81ea\u5df1\u7684\u5728\u7dda\u7d04\u6703\u7522\u54c1\u5462\uff1f<\/p>\n

\u3000\u3000\u653e\u8f15\u9b06\uff01\u98a8\u96f2\u541b\u62ff\u8457\u4e00\u5377\u885b\u751f\u7d19\uff0c\u8e0f\u8457\u4e94\u5f69\u7965\u96f2\u4f86\u4e5f\uff01<\/p>\n

\u3000\u3000\u4f5c\u70ba\u4ee5\u5c08\u696d\u7cbe\u795e\u5c0d\u5f85\u696d\u9918\u611b\u597d\u7684\u9818\u8def\u4eba\uff0c\u98a8\u96f2\u541b\u5df2\u7d93\u7d66Match Group\u65d7\u4e0b\u7684\u4e3b\u8981\u7522\u54c1\u9032\u884c\u4e86\u5206\u985e\uff0c\u5927\u5bb6\u5c0d\u865f\u5165\u5ea7\u5373\u53ef\u3002<\/p>\n

\u3000\u30001\u3001\u7576\u5bb6\u82b1\u65e6\uff1aTinder<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u65bc2012\u5e74\u63a8\u51fa\u7684Tinder\u76ee\u524d\u5df2\u7d93\u6210\u70ba\u5168\u7403\u4e0b\u8f09\u91cf\u6392\u540d\u7b2c\u4e00\u7684\u5728\u7dda\u7d04\u6703App\uff0c\u4ee5\u53ca\u9664\u904a\u6232\u5916\u4e0b\u8f09\u91cf\u6392\u540d\u7b2c\u4e8c\u7684App\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Business Overview\uff09<\/p>\n

\u3000\u3000Tinder\u6700\u9bae\u660e\u7684\u7279\u8272\u662f\u5176\u300c\u6ed1\u52d5\u300d\uff08Swiping\uff09\u529f\u80fd\u3002Tinder\u6703\u5411\u7528\u6236\u63a8\u9001\u5e73\u53f0\u4e0a\u5176\u4ed6\u7528\u6236\u7684\u8cc7\u6599\uff0c\u5982\u679c\u7528\u6236\u611f\u8208\u8da3\uff0c\u53ef\u4ee5\u9078\u64c7\u300c\u5411\u53f3\u6ed1\u52d5\u300d\uff08Swiping right\uff09\uff0c\u5982\u679c\u4e0d\u611f\u8208\u8da3\u5247\u300c\u5411\u5de6\u6ed1\u52d5\u300d\uff08Swiping left\uff09\u3002<\/strong><\/p>\n

\u3000\u3000\u7576\u5169\u500b\u7528\u6236\u540c\u6642\u9078\u64c7\u53f3\u6ed1\u6642\uff0cTinder\u6703\u986f\u793a\u5169\u4eba\u300c\u5339\u914d\u6210\u529f\u300d\u3002<\/strong>\u6b63\u662f\u9019\u4e00\u7368\u5177\u5275\u65b0\u7684\u529f\u80fd\uff0c\u4f7f\u5f97Tinder\u8fc5\u901f\u6210\u70ba\u98a8\u9761\u5168\u7403\u7684\u5728\u7dda\u7d04\u6703App\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6839\u64daMatch Group\u516c\u5e03\u7684\u6578\u64da\uff0c\u5f9e\u4e0a\u7dda\u5230\u7a81\u78341\u5104\u4e0b\u8f09\u91cf\uff0cTinder\u50c5\u7528\u4e863\u5e74\u6642\u9593\u3002<\/strong>\u9019\u4e00\u6210\u7e3e\u8b93\u7121\u8ad6\u662f\u5728Tinder\u4e4b\u524d\u9084\u662f\u4e4b\u5f8c\u51fa\u73fe\u7684\u540c\u985e\u7af6\u722d\u5c0d\u624b\uff0c\u4f8b\u5982Lovoo\u3001Happn\u548cBumble\u7b49\u671b\u5875\u83ab\u53ca\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Business Overview\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0c\u6b63\u5982Match Group\u5728\u5e74\u5831\u4e2d\u8868\u793a\uff0c\u7d04\u6703\u884c\u696d\uff08Dating industry\uff09\u662f\u4e00\u500b\u9ad8\u5ea6\u7af6\u722d\u7684\u884c\u696d\uff0c\u6c92\u6709\u4e00\u6b3e\u5728\u7dda\u7d04\u6703\u7522\u54c1\u80fd\u9577\u671f\u5728\u5168\u7403\u7684\u6bcf\u500b\u4e3b\u8981\u5e02\u5834\u4e2d\u90fd\u4fdd\u6301\u8457\u9818\u5148\u5730\u4f4d\u3002<\/strong><\/p>\n

\u3000\u3000\u5373\u4fbf\u662f\u76ee\u524d\u98a8\u9761\u5168\u7403\u7684Tinder\uff0c\u4e5f\u9762\u81e8\u8457\u4f86\u81ea\u591a\u65b9\u7684\u6fc0\u70c8\u7af6\u722d\uff0c\u5176\u5c0d\u624b\u5305\u62ec\u5176\u4ed6\u5728\u7dda\u7d04\u6703App\u3001\u5404\u5927\u4e92\u806f\u7db2\u793e\u4ea4\u5e73\u53f0\uff0c\u751a\u81f3\u662f\u50b3\u7d71\u7684\u7dda\u4e0b\u5a5a\u6200\u4ea4\u53cb\u4e2d\u4ecb\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4f8b\u5982\uff0c\u65bc2014\u5e74\u4e0a\u7dda\u3001\u5927\u9678\u77e5\u540d\u7684\u5728\u7dda\u964c\u751f\u4ea4\u53cbApp\u300c\u63a2\u63a2\u300d\u3002<\/p>\n

\u3000\u3000\u63a2\u63a2\u64c1\u6709\u548cTinder\u76f8\u4eff\u7684\u300c\u5de6\u6ed1\u53f3\u6ed1\u300d\u4ee5\u53ca\u5339\u914d\u529f\u80fd\uff0c\u96d6\u7136\u4e0a\u7dda\u6642\u9593\u665a\u65bcTinder\uff0c\u4f46\u7531\u65bc\u5169\u8005\u6975\u5176\u76f8\u4f3c\uff0c\u4e14\u63a2\u63a2\u5728\u5927\u9678\u7684\u77e5\u540d\u5ea6\u66f4\u9ad8\uff0c\u56e0\u6b64\u8a31\u591a\u4eba\u53c8\u5c07Tinder\u7a31\u70ba\u300c\u5317\u7f8e\u7248\u63a2\u63a2\u300d\uff0c\u53ef\u80fd\u5c07\u63a2\u63a2\u7a31\u70ba\u300c\u5927\u9678\u7248Tinder\u300d\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000\uff08The picture shows Tantan App\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Tinder\u66fe\u4ee5\u300c\u4fb5\u72af\u77e5\u8b58\u7522\u6b0a\u300d\u70ba\u7531\uff0c\u5728\u7f8e\u570b\u5c07\u63a2\u63a2\u544a\u4e0a\u6cd5\u5ead\u3002\u4e0d\u904e\u57282018\u5e74\u521d\uff0cTinder\u5ba3\u5e03\u8207\u63a2\u63a2\u9054\u6210\u548c\u89e3\uff0c\u4ee3\u50f9\u662f\u63a2\u63a2\u5fc5\u9808\u91cd\u65b0\u8a2d\u8a08\u5176\u7f8e\u570b\u7684App\u9801\u9762\uff0c\u4e26\u4e14\u6839\u64da\u5176\u7f8e\u570b\u7528\u6236\u898f\u6a21\u5411Tinder\u652f\u4ed8\u4e00\u5b9a\u7684\u7248\u6b0a\u8cbb\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u540c\u6a23\u66fe\u88abTinder\u8a34\u81f3\u6cd5\u5ead\u7684\u9084\u6709\u7f8e\u570b\u77e5\u540d\u5728\u7dda\u7d04\u6703App Bumble\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000\uff08The picture shows the comparison between Tinder<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Tinder\u8207Bumble\u4e4b\u9593\u7684\u6545\u4e8b\uff0c\u6b63\u5982\u5b83\u5011\u7684\u7522\u54c1\u672c\u8eab\u4e00\u6a23\u6975\u5177\u722d\u8b70\u6027\uff0c\u5176\u4e2d\u4e0d\u4e4f\u5169\u5bb6\u516c\u53f8\u5275\u59cb\u4eba\u4e4b\u9593\u7684\u6843\u8272\u65b0\u805e\u3001\u95dc\u65bc\u7522\u54c1\u77e5\u8b58\u7522\u6b0a\u7684\u7cfe\u7d1b\u3001\u4ee5\u53ca\u5169\u5bb6\u516c\u53f8\u4e00\u5ea6\u4e92\u76f8\u628a\u5c0d\u65b9\u544a\u4e0a\u6cd5\u5ead\u7b49\u4e8b\u8de1\u3002<\/p>\n

\u3000\u3000\u98a8\u96f2\u541b\u5728\u6b64\u4e0d\u518d\u82b1\u6642\u9593\u6558\u8ff0\uff0c\u611f\u8208\u8da3\u7684\u7ae5\u978b\u8acb\u81ea\u884c\u767e\u5ea6\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u9664\u4e86\u63a2\u63a2\u3001Bumble\u7b49\u5728\u7dda\u7d04\u6703app\uff0c\u5176\u4ed6\u7684\u77e5\u540d\u793e\u4ea4\u5e73\u53f0\u540c\u6a23\u662fTinder\u7684\u6f5b\u5728\u7af6\u722d\u5c0d\u624b\u3002<\/p>\n

\u3000\u3000\u4f8b\u5982\uff0cFacebook\u3001Twitter\u7b49\u64c1\u6709\u5de8\u5927\u7528\u6236\u898f\u6a21\u7684\u4e92\u806f\u7db2\u793e\u4ea4\u5e73\u53f0\uff0c\u6191\u501f\u5176\u5728\u7d30\u5206\u793e\u4ea4\u5e02\u5834\u4e0a\u7684\u4e3b\u5c0e\u5730\u4f4d\uff0c\u5f88\u5bb9\u6613\u5229\u7528\u5176\u73fe\u6709\u7684\u898f\u6a21\u512a\u52e2\u5411\u7528\u6236\u63a8\u5ee3\u65b0\u4e0a\u7dda\u7684\u529f\u80fd\u548c\u670d\u52d9\uff0c\u4e26\u6436\u596a\u7af6\u722d\u5c0d\u624b\u7684\u5e02\u5834\u4efd\u984d\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5c0d\u65bc\u793e\u4ea4\u5de8\u982d\u9019\u7a2e\u300c\u8d70\u81ea\u5df1\u7684\u8def\uff0c\u8b93\u5225\u4eba\u7121\u8def\u53ef\u8d70\u300d\u7684\u6436\u5360\u5e02\u5834\u7684\u884c\u70ba\uff0c\u98a8\u96f2\u541b\u5728\u300aLine\u4e00\u591c\u5718\u6ec5\u4e09\u6b3e\u7db2\u4e0a\u4ea4\u53cb\u5e73\u53f0\uff0c\u8b93\u4eba\u60f3\u8d77\u81c9\u66f8\u540a\u6253\u300c\u95b1\u5f8c\u5373\u711a\u300d\u7684\u72d7\u8840\u5287\u300b\u9019\u7bc7\u6587\u7ae0\u4e2d\u4e5f\u66fe\u63d0\u5230\u904e\uff0c\u98a8\u9761\u5317\u7f8e\u7684\u300c\u95b1\u5f8c\u5373\u711a\u300d\u8edf\u9ad4Snapchat\uff0c\u4e5f\u66fe\u88abFacebook\u6253\u5f97\u843d\u82b1\u6d41\u6c34\u3001\u6eff\u5730\u627e\u7259\u3002<\/p>\n

\u3000\u3000Facebook\u65e9\u5df2\u6b63\u5f0f\u5ba3\u5e03\u4e86\u4e00\u9805\u300c\u5728\u7dda\u7d04\u6703\u300d\u529f\u80fd\uff0c\u4e26\u4e14\u5df2\u7d93\u958b\u59cb\u5728\u4e00\u4e9b\u5730\u5340\u5e02\u5834\u9032\u884c\u6e2c\u8a66\uff0c\u6700\u8fd1\u9084\u5ba3\u5e03\u5c07\u5728\u5168\u7403\u7bc4\u570d\u5167\u63a8\u5ee3\u9019\u9805\u65b0\u529f\u80fd\u3002<\/p>\n

\u3000\u3000\u5c0d\u65bcTinder\u4f86\u8aaa\uff0c\u4f86\u81eaFacebook\u7684\u5a01\u8105\u8d8a\u4f86\u8d8a\u4e0d\u5bb9\u5ffd\u8996\u3002\u4e0d\u904e\uff0cTinder\u4f3c\u4e4e\u5c0d\u6b64\u65e9\u6709\u9632\u5099\uff0c\u6b64\u524d\u4e5f\u4e00\u76f4\u8a66\u5716\u6e1b\u5c11Facebook\u7684\u300c\u63a3\u8098\u300d\u3002<\/p>\n

\u3000\u3000Tinder\u525b\u4e0a\u7dda\u6642\uff0c\u53ea\u63d0\u4f9b\u300c\u4f7f\u7528Facebook\u5e33\u865f\u300d\u7684\u55ae\u4e00\u767b\u9678\u65b9\u5f0f\u30022017\u5e74\uff0cTinder\u63a8\u51fa\u4e86\u65b0\u7684\u300c\u4f7f\u7528\u624b\u6a5f\u865f\u78bc\u300d\u767b\u9678\u65b9\u5f0f\u3002\u6839\u64da\u516c\u53f8\u62ab\u9732\uff0c\u5728\u65b0\u767b\u9304\u65b9\u5f0f\u63a8\u51fa\u4e0d\u52301\u5e74\u7684\u6642\u9593\u5167\uff0c\u9078\u64c7\u4f7f\u7528\u624b\u6a5f\u767b\u9678\u7684\u7528\u6236\u6bd4\u4f8b\u5df2\u8d85\u904e75%\uff0c\u6210\u70ba\u7528\u6236\u9996\u9078\u7684\u767b\u9304\u65b9\u5f0f\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor Presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u7528\u6236\u767b\u9678\u65b9\u5f0f\u4e0d\u518d\u55ae\u4e00\u4f9d\u8cf4Facebook\uff0c\u9019\u4e5f\u70baTinder\u5728\u9762\u81e8Facebook\u7684\u6f5b\u5728\u7af6\u722d\u6642\u589e\u6dfb\u4e86\u5e7e\u5206\u5e95\u6c23\u3002<\/p>\n

\u3000\u30002\u3001\u5a5a\u6200\u4ea4\u53cb\u7db2\u7ad9\uff1aMatch\u548cMeetic<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u8868\u793a\uff0c\u5c0d\u65bc\u90a3\u4e9b\u300c\u6709\u8457\u66f4\u9ad8\u7684\u610f\u9858\u9032\u5165\u4e00\u6bb5\u95dc\u4fc2\u300d\u7684\u7528\u6236\uff0cMatch\u548cMeetic\u5247\u662f\u5c08\u9580\u70ba\u9019\u500b\u7fa4\u9ad4\u800c\u8a2d\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u76f8\u6bd4Tinder\u7b49\u5728\u7dda\u7d04\u6703App\uff0cMatch\u548cMeetic\u66f4\u7b26\u5408\u90a3\u4e9b\u5e0c\u671b\u7372\u5f97\u300c\u56b4\u8085\u7684\u4ea4\u5f80\u300d\uff08Serious relationship\uff09\u800c\u975e\u300c\u96a8\u4fbf\u7d04\u6703\u300d\uff08Casual dating\uff09\u7684\u7528\u6236\u3002<\/p>\n

\u3000\u3000\u7528\u6236\u5728Match\u548cMeetic\u4e0a\u9700\u8981\u586b\u5beb\u6bd4\u8f03\u8a73\u7d30\u7684\u500b\u4eba\u4fe1\u606f\u53ca\u504f\u597d\uff0c\u7136\u5f8c\u5e73\u53f0\u6703\u6839\u64da\u7b97\u6cd5\u5411\u7528\u6236\u63a8\u85a6\u5408\u9069\u7684\u5176\u4ed6\u7528\u6236\uff0c\u4e26\u4e14\u9084\u6703\u7d44\u7e54\u7dda\u4e0b\u6d3b\u52d5\u3002<\/p>\n

\u3000\u3000Match\u6210\u7acb\u65bc1995\u5e74\uff0c\u76ee\u524d\u4ee5\u5317\u7f8e\u70ba\u4e3b\u8981\u5e02\u5834\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Meetic\u5247\u6210\u7acb\u65bc2001\u5e74\uff0c\u7e3d\u90e8\u4f4d\u65bc\u6cd5\u570b\uff0c\u76ee\u524d\u5df2\u6210\u70ba\u6b50\u6d32\u6392\u540d\u7b2c\u4e00\u7684\u5a5a\u6200\u4ea4\u53cb\u7db2\u7ad9\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Meetic\u65d7\u4e0b\u9664\u4e86\u5c08\u6ce8\u65bc\u6cd5\u570b\u5e02\u5834\u7684\u540c\u540d\u54c1\u724c\u300cMeetic\u300d\u4ee5\u5916\uff0c\u9084\u6709\u4e00\u7cfb\u5217\u5206\u5e03\u6b50\u6d32\u5404\u570b\u7684\u5b50\u54c1\u724c,\u4f8b\u5982\u5fb7\u570b\u7684\u300cLoveScount24\u300d\u548c\u6bd4\u5229\u6642\u7684\u300cTWOO\u300d\u7b49\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u5728\u6b50\u6d32\u7684\u591a\u54c1\u724c\u7b56\u7565\uff0c\u6b63\u5370\u8b49\u4e86\u516c\u53f8\u6240\u63d0\u5230\u7684\u5728\u7dda\u7d04\u6703\u884c\u696d\u7684\u7279\u9ede\u2014\u2014\u5373\u6c92\u6709\u4e00\u500b\u7522\u54c1\u80fd\u5728\u5168\u7403\u7684\u6bcf\u500b\u5e02\u5834\u4e2d\u90fd\u5360\u64da\u4e3b\u5c0e\u5730\u4f4d\u3002<\/p>\n

\u3000\u30003\u3001\u7279\u8272\u5316\u7522\u54c1\uff1aOurTime\u3001Chispa\u548cBLK<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6df1\u8015\u5728\u7dda\u7d04\u6703\u884c\u696d\u591a\u5e74\u7684Match Group\uff0c\u986f\u7136\u6df1\u8af3\u5169\u6027\u95dc\u4fc2\u548c\u7d04\u6703\u6587\u5316\u7684\u7cbe\u9ad3\u3002<\/p>\n

\u3000\u3000\u4f8b\u5982\uff0c\u5728\u63d0\u5230\u5982\u4f55\u6253\u9020\u4e00\u6b3e\u5728\u7dda\u7d04\u6703\u7522\u54c1\u6642\uff0c\u516c\u53f8\u8868\u793a\uff0c\u7528\u6236\u5728\u9078\u64c7\u9069\u5408\u81ea\u5df1\u7684App\u6642\uff0c\u6709\u8457\u660e\u986f\u7684\u300c\u793e\u7fa4\u8a8d\u540c\u611f\u300d\uff0c\u5373\u7528\u6236\u66f4\u504f\u597d\u53bb\u9078\u64c7\u8207\u81ea\u5df1\u6709\u8457\u76f8\u8fd1\u7684\u5730\u7406\u4f4d\u7f6e\u3001\u5b97\u6559\u4fe1\u4ef0\u4ee5\u53ca\u6200\u611b\u89c0\u7684\u4eba\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u70ba\u90e8\u5206\u7fa4\u9ad4\u63d0\u4f9b\u300c\u5340\u5225\u5316\u300d\u548c\u300c\u7279\u8272\u5316\u300d\u7684\u5728\u7dda\u7d04\u6703\u7522\u54c1\uff0c\u5438\u5f15\u6709\u985e\u4f3c\u300c\u793e\u7fa4\u8a8d\u540c\u611f\u300d\u7684\u7528\u6236\uff0c\u6b63\u662f\u516c\u53f8\u7684\u7522\u54c1\u7b56\u7565\u4e4b\u4e00\u3002<\/p>\n

\u3000\u3000\u4f8b\u5982\uff0cMatch Group\u63a8\u51fa\u4e86\u5c08\u9580\u91dd\u5c0d50\u6b72\u4ee5\u4e0a\u4e2d\u8001\u5e74\u4eba\u7684\u4ea4\u53cb\u7d04\u6703\u7db2\u7ad9OurTime\u3002\u64da\u516c\u53f8\u62ab\u9732\uff0cOurTime\u76ee\u524d\u662f\u5168\u7403\u6700\u5927\u7684\u4e2d\u8001\u5e74\u4eba\u5728\u7dda\u4ea4\u53cb\u793e\u5340\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u65bc2018\u5e74\u9084\u63a8\u51fa\u4e86\u5169\u6b3e\u91dd\u5c0d\u7279\u5b9a\u7a2e\u65cf\u4eba\u7fa4\u7684\u5728\u7dda\u7d04\u6703\u7522\u54c1\uff1aChispa\u548cBLK\u3002<\/p>\n

\u3000\u3000Chispa\u7684\u76ee\u6a19\u7528\u6236\u662f\u62c9\u7f8e\u88d4\u7fa4\u9ad4\uff0c\u300cChispa\u300d\u5728\u897f\u73ed\u7259\u8a9e\u4e2d\u662f\u300cSpark\u300d\uff08\u706b\u82b1\uff09\u7684\u610f\u601d\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000BLK\u7684\u76ee\u6a19\u7528\u6236\u5247\u662f\u975e\u88d4\u7f8e\u570b\u4eba\u3002\u300cBLK\u300d\u662f \u300cBlack\u300d\uff08\u9ed1\u4eba\uff09\u9019\u500b\u55ae\u8a5e\u7684\u7e2e\u5beb\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6839\u64da\u516c\u53f8\u62ab\u9732\uff0cChispa\u548cBLK\u81ea\u4e0a\u7dda\u4ee5\u4f86\u7684\u7d2f\u8a08\u4e0b\u8f09\u91cf\u5df2\u5206\u5225\u9054\u5230120\u842c\u548c90\u842c\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30004\u3001\u6536\u8cfc\u7522\u54c1\uff1aPlentyOfFish\u3001Okcupid\u3001Hinge\u548cPairs<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000PlentyOfFish\u3001OkCupid\u3001Hinge\u548cPairs\u90fd\u662fMatch Group\u6536\u8cfc\u800c\u4f86\u7684\u7522\u54c1\u3002<\/p>\n

\u3000\u3000\u5728\u98a8\u96f2\u541b\u770b\u4f86\uff0c\u9019\u4e9b\u88ab\u6536\u8cfc\u5c0d\u8c61\u6709\u4e00\u500b\u5171\u540c\u7279\u9ede\uff1a\u5747\u5df2\u4e0a\u7dda\u591a\u5e74\uff0c\u5728\u88ab\u6536\u8cfc\u4e4b\u524d\u5df2\u5728\u5176\u539f\u5148\u7684\u5e02\u5834\u4e0a\u7d2f\u7a4d\u4e86\u4e00\u5b9a\u7684\u77e5\u540d\u5ea6\u548c\u7528\u6236\u898f\u6a21\u3002<\/p>\n

\u3000\u3000PlentyOfFish\u65bc2003\u5e74\u63a8\u51fa\uff0c\u65bc2015\u5e74\u88abMatch Group\u6536\u8cfc\u3002\u516c\u53f8\u5c07\u5176\u5b9a\u7fa9\u70ba\u4e00\u6b3e\u985e\u4f3c\u65bc\u300cTinder\u300d\u548c\u300cMatch\u300d\u7d50\u5408\u7684\u7522\u54c1\uff0c\u5176\u5e02\u5834\u4e3b\u8981\u5728\u7f8e\u570b\u3001\u52a0\u62ff\u5927\u4ee5\u53ca\u82f1\u570b\u3002<\/p>\n

\u3000\u3000OkCupid\u65bc2004\u5e74\u4e0a\u7dda\uff0c\u65bc2011\u5e74\u88abMatch Group\u6536\u8cfc\u3002OkCupid\u56e0\u5176\u7368\u5177\u7279\u8272\u7684\u300c\u554f\u7b54\u6a21\u5f0f\u300d\u5ee3\u53d7\u5e74\u8f15\u7528\u6236\u7684\u6b61\u8fce\u3002\u64da\u516c\u53f8\u62ab\u9732\uff0cOkCupid\u7684\u7528\u6236\u5fe0\u8aa0\u5ea6\u8f03\u9ad8\uff0c\u5176\u7528\u6236\u4e3b\u8981\u662f\u5206\u5e03\u5728\u5317\u7f8e\u548c\u6b50\u6d32\u4e3b\u8981\u57ce\u5e02\u3001\u53d7\u6559\u80b2\u7a0b\u5ea6\u8f03\u9ad8\u7684\u5e74\u8f15\u4eba\u3002<\/p>\n

\u3000\u3000Hinge\u65bc2012\u5e74\u63a8\u51fa\uff0c\u65bc2018\u5e74\u88abMatch Group\u6536\u8cfc\u3002Hinge\u4e3b\u8981\u9762\u5411\u5317\u7f8e\u4ee5\u53ca\u5168\u7403\u4e3b\u8981\u7684\u82f1\u8a9e\u570b\u5bb6\u5e02\u5834\u3002\u5728\u88ab\u6536\u8cfc\u5f8c\uff0cHinge\u7684\u7528\u6236\u898f\u6a21\u8fc5\u901f\u64f4\u5f35\uff0c\u6bcf\u5b63\u5ea6\u7684\u4e0b\u8f09\u91cf\u4e0d\u65b7\u589e\u52a0\uff0c 2019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0cHinge\u7684\u7576\u5b63\u4e0b\u8f09\u91cf\u5df2\u7a81\u7834120\u842c\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Pairs\u65bc2012\u5e74\u63a8\u51fa\uff0c\u65bc2015\u5e74\u88abMatch Group\u6536\u8cfc\u3002\u6839\u64da\u516c\u53f8\u62ab\u9732\uff0cPairs\u76ee\u524d\u662f\u65e5\u672c\u6392\u540d\u7b2c\u4e00\u7684\u5728\u7dda\u7d04\u6703App\uff0c\u5176\u5728\u4e9e\u6d32\u5176\u4ed6\u570b\u5bb6\u7684\u5e02\u5834\u4efd\u984d\u4e5f\u5728\u4e0d\u65b7\u64f4\u5f35\u3002<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e8c\u3001\u6536\u5165\u548c\u7528\u6236\u5206\u6790<\/strong><\/p>\n

\u3000\u30001\u3001\u6536\u5165\u589e\u901f\u4e0b\u6ed1<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u5c07\u5176\u71df\u696d\u6536\u5165\u5206\u70ba\u76f4\u63a5\u6536\u5165\uff08Direct revenue\uff09\u548c\u9593\u63a5\u6536\u5165\uff08Indirect revenue\uff09\u3002<\/p>\n

\u3000\u3000\u76f4\u63a5\u6536\u5165\u6307\u5f9e\u7528\u6236\u8655\u7372\u5f97\u7684\u6536\u5165\uff0c\u4f8b\u5982\u8a02\u95b1\u8cbb\u548c\u7528\u6236\u8cfc\u8cb7\u5176\u4ed6\u670d\u52d9\u7684\u4ed8\u8cbb\u3002\u9593\u63a5\u6536\u5165\u5247\u6307\u516c\u53f8\u5f9e\u5ee3\u544a\u5546\u8655\u7372\u5f97\u7684\u6536\u5165\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000Match Group\u7d55\u5927\u90e8\u5206\u7684\u6536\u5165\u90fd\u4f86\u81ea\u7528\u6236\uff0c\u800c\u975e\u5ee3\u544a\u5546\u3002<\/strong><\/p>\n

\u3000\u3000\u8fd13\u5e74\u4f86\uff0c\u76f4\u63a5\u6536\u5165\u5360\u71df\u696d\u6536\u5165\u7684\u6bd4\u91cd\u7e3d\u9ad4\u5728\u4e0a\u5347\u30022019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u76f4\u63a5\u6536\u5165\u7684\u71df\u6536\u5360\u6bd4\u70ba97.7%\uff0c\u9593\u63a5\u6536\u5165\u7684\u71df\u6536\u5360\u6bd4\u70ba2.3%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u76f4\u63a5\u6536\u5165\u7684\u91d1\u984d\u4e5f\u5f9e2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u76842.49\u5104\u7f8e\u5143\u4e0a\u5347\u52302019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u76844.54\u5104\u7f8e\u5143\u3002<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0c\u76f4\u63a5\u6536\u5165\u7684\u540c\u6bd4\u589e\u9577\u7387\u57282018\u5e74\u7b2c\u4e00\u5b63\u5ea6\u9054\u523036.5%\u5f8c\u958b\u59cb\u653e\u7de9\uff0c\u5448\u73fe\u51fa\u4e00\u500b\u660e\u986f\u7684\u300c\u5012v\u5f62\u300d\u30022019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u76f4\u63a5\u6536\u5165\u7684\u540c\u6bd4\u589e\u9577\u7387\u70ba15.5%\uff0c\u70ba\u9023\u7e8c\u7b2c4\u500b\u5b63\u5ea6\u589e\u901f\u653e\u7de9\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6536\u5165\u589e\u901f\u653e\u7de9\u7684\u4e3b\u8981\u539f\u56e0\u5728\u65bcTinder\u3002<\/strong><\/p>\n

\u3000\u3000Match Group\u50c5\u5728\u5e74\u5831\u4e2d\u62ab\u9732Tinder\u7684\u71df\u6536\u5360\u6bd4\u3002\u6839\u64da\u62ab\u9732\uff0cTinder\u7684\u76f4\u63a5\u6536\u5165\u5360\u516c\u53f8\u76f4\u63a5\u6536\u5165\u7684\u6bd4\u91cd\u5f9e2016\u5e74\u768416%\u4e0a\u5347\u52302018\u5e74\u768448%\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u516c\u53f8\u76ee\u524d\u6709\u5c07\u8fd1\u4e00\u534a\u7684\u6536\u5165\u4f86\u81eaTinder\u3002<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u540c\u6642\uff0cTinder\u7684\u76f4\u63a5\u6536\u5165\u5f9e2016\u5e74\u76841.69\u5104\u7f8e\u5143\u4e0a\u5347\u81f32018\u5e74\u76848.05\u5104\u7f8e\u5143\uff0cCAGR\u9ad8\u9054119%\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5176\u4ed620\u591a\u500b\u54c1\u724c\u7684\u5408\u8a08\u76f4\u63a5\u6536\u5165\u8fd13\u5e74\u4f86\u8f15\u5fae\u4e0b\u964d\uff0c2016-2018\u5e74\u7684CAGR\u70ba-1.5%\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u9019\u610f\u5473\u8457Tinder\u5c0d\u516c\u53f8\u7684\u71df\u6536\u589e\u5e45\u8d77\u8457\u4e3b\u8981\u5f71\u97ff\u4f5c\u7528\u3002\u4e0d\u904e\uff0cTinder\u57282017\u5e74\u7684\u76f4\u63a5\u6536\u5165\u540c\u6bd4\u589e\u901f\u70ba139.3%\uff0c\u5230\u4e862018\u5e74\u5df2\u4e0b\u964d\u81f399.7%\u3002<\/strong><\/p>\n

\u3000\u3000\u5f9e\u6536\u5165\u8ca2\u737b\u4f86\u770b\uff0c\u516c\u53f8\u7684\u5176\u4ed6\u773e\u591a\u54c1\u724c\u4e00\u76f4\u4ee5\u4f86\u8868\u73fe\u4e0d\u4f73\uff0c\u800c\u4f5c\u70ba\u53f0\u67f1\u5b50\u7684Tinder\u8fd1\u4f86\u6536\u5165\u589e\u901f\u4e5f\u958b\u59cb\u653e\u7de9 \u3002<\/p>\n

\u3000\u30002\u3001\u4f86\u81eaTinder\u7684\u8a02\u95b1\u7528\u6236\u904e\u534a<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u7121\u8ad6\u662fTinder\u9084\u662f\u5176\u4ed6\u54c1\u724c\uff0c\u5176\u76f4\u63a5\u6536\u5165\u5747\u4f86\u81ea\u300c\u8a02\u95b1\u300d\uff08Subscription\uff09\u548c\u300c\u55ae\u6b21\u8cfc\u8cb7\u300d\uff08\u00c0 la carte\uff09\u5169\u9805\u670d\u52d9\u3002<\/strong><\/p>\n

\u3000\u3000\u4ee5\u300c\u53f0\u67f1\u5b50\u300dTinder\u70ba\u4f8b\uff0c\u5176\u300c\u8a02\u95b1\u300d\u670d\u52d9\u5305\u62ec\u300cTinder Plus\u300d\u548c\u300cTinder Gold\u300d\u5169\u7a2e\u3002\u6210\u70ba\u300cTinder Plus\u300d\u6216\u300cTinder Gold\u300d\u7684\u7528\u6236\u80fd\u4eab\u53d7\u6bd4\u975e\u8a02\u95b1\u7528\u6236\u66f4\u591a\u7684\u529f\u80fd\uff0c\u4f8b\u5982\u6bcf\u65e5\u4e0d\u9650\u91cf\u7684\u53f3\u6ed1\u6b21\u6578\u3001\u6ed1\u932f\u53ef\u53cd\u6094\u3001\u96b1\u8eab\u6a21\u5f0f\u548c\u8d85\u7d1a\u9ede\u8b9a\u529f\u80fd\u7b49\u3002<\/p>\n

\u3000\u3000\u300c\u00c0 la carte\u300d\u5728\u6cd5\u8a9e\u4e2d\u7684\u610f\u601d\u70ba\u300c\u9ede\u83dc\u300d\uff0c\u53ef\u4ee5\u7406\u89e3\u70ba\u300c\u55ae\u6b21\u8cfc\u8cb7\u300d\u3002Tinder\u7684\u975e\u8a02\u95b1\u6703\u54e1\uff0c\u4e5f\u53ef\u4ee5\u6839\u64da\u9700\u6c42\u55ae\u7368\u8cfc\u8cb7\u300cTinder Plus\u300d\u548c\u300cTinder Gold\u300d\u63d0\u4f9b\u7684\u90e8\u5206\u529f\u80fd\uff0c\u4e0d\u904e\u6bcf\u6b21\u8cfc\u8cb7\u53ea\u4f9b\u4e00\u6b21\u4f7f\u7528\uff0c\u4e0b\u6b21\u9700\u91cd\u65b0\u8cfc\u8cb7\u3002<\/p>\n

\u3000\u3000\u8cfc\u8cb7\u4e86\u300cTinder Plus\u300d\u6216\u300cTinder Gold\u300d\u7684\u7528\u6236\uff0c\u624d\u5c6c\u65bcTinder\u7684\u300c\u8a02\u95b1\u7528\u6236\u300d\uff0c\u50c5\u6709\u904e\u300c\u55ae\u6b21\u8cfc\u8cb7\u300d\u7684\u7528\u6236\uff0c\u4e0d\u5c6c\u65bc\u300c\u8a02\u95b1\u7528\u6236\u300d\u3002<\/p>\n

\u3000\u3000\u516c\u53f8\u8fd13\u5e74\u4f86\u7684\u8a02\u95b1\u7528\u6236\u6578\u589e\u9577\u8fc5\u901f\uff0c\u5f9e2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684508\u842c\u589e\u9577\u52302019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684861\u842c\uff0cCAGR\u70ba19.2%\u3002<\/p>\n

\u3000\u3000Tinder\u662f\u8fd1\u5e74\u4f86\u4e0d\u65b7\u65b0\u589e\u7684\u8a02\u95b1\u7528\u6236\u6578\u7684\u4e3b\u8981\u4f86\u6e90\u3002<\/strong>2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0cTinder\u7684\u8a02\u95b1\u7528\u6236\u50c5\u70ba91.5\u842c\uff0c\u5360\u7e3d\u8a02\u95b1\u7528\u6236\u6578\u768418%\uff0c\u5230\u4e862019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0cTinder\u7684\u8a02\u95b1\u7528\u6236\u5df2\u9ad8\u9054473\u842c\uff0c\u5360\u7e3d\u8a02\u95b1\u7528\u6236\u6578\u768455%\uff0cCAGR\u9ad8\u905472.9%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0cTinder\u7684\u8a02\u95b1\u7528\u6236\u6578\u91cf\u589e\u901f\u4e00\u76f4\u5728\u653e\u7de9\u3002<\/strong>\u57282018\u5e74\u4e4b\u524d\uff0cTinder\u6bcf\u5b63\u5ea6\u7684\u8a02\u95b1\u7528\u6236\u6578\u4fdd\u6301\u845780%\u4ee5\u4e0a\u7684\u5e74\u540c\u6bd4\u589e\u9577\u7387\u3002\u5f9e2018\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u958b\u59cb\uff0cTinder\u7684\u8a02\u95b1\u7528\u6236\u6578\u589e\u901f\u4e0b\u6ed1\u660e\u986f\u3002<\/p>\n

\u3000\u3000\u6700\u8fd1\u76842019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0cTinder\u7684\u8a02\u95b1\u7528\u6236\u6578\u540c\u6bd4\u589e\u9577\u7387\u70ba36.3%\uff0c\u70ba\u9023\u7e8c\u7b2c5\u500b\u5b63\u5ea6\u589e\u901f\u4e0b\u6ed1\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u5176\u4ed6\u5404\u54c1\u724c\u7684\u8a02\u95b1\u7528\u6236\u6578\u7684\u589e\u901f\u4e5f\u4ee4\u4eba\u96e3\u8a00\u6eff\u610f\u3002\u81ea2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u958b\u59cb\uff0c\u9664Tinder\u4ee5\u5916\u5404\u54c1\u724c\u7684\u5408\u8a08\u8a02\u95b1\u7528\u6236\u6578\u4e00\u76f4\u4fdd\u6301\u8457\u8ca0\u589e\u9577\uff0c\u5f9e2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684417\u842c\u4e0b\u964d\u81f32019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684389\u842c\u3002<\/strong><\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Investor presentation\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30003\u3001\u6d77\u5916\u5e02\u5834\u4ecd\u5728\u6210\u9577<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u8fd13\u5e74\u4f86\uff0c\u516c\u53f8\u6bcf\u500b\u5b63\u5ea650%\u4ee5\u4e0a\u7684\u76f4\u63a5\u6536\u5165\u4f86\u81ea\u65bc\u5317\u7f8e\u5e02\u5834\u3002<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0c\u6d77\u5916\u5e02\u5834\u7684\u76f4\u63a5\u6536\u5165\u5360\u6bd4\u4e0d\u65b7\u4e0a\u5347\uff0c\u5f9e2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u768434%\u4e0a\u5347\u81f32019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u768448%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6d77\u5916\u5e02\u5834\u7684\u76f4\u63a5\u6536\u5165\u589e\u901f\u4e00\u76f4\u5feb\u65bc\u5317\u7f8e\u5e02\u5834\u3002<\/strong>2019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4f86\u81ea\u5317\u7f8e\u5e02\u5834\u548c\u6d77\u5916\u5e02\u5834\u7684\u76f4\u63a5\u6536\u5165\u5206\u5225\u70ba2.38\u5104\u7f8e\u5143\u548c2.16\u5104\u7f8e\u5143\uff0c\u5206\u5225\u540c\u6bd4\u589e\u957712.5%\u548c19.1%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6d77\u5916\u5e02\u5834\u7684\u8a02\u95b1\u7528\u6236\u589e\u901f\u4e5f\u4e00\u76f4\u5feb\u65bc\u5317\u7f8e\u5e02\u5834\u3002<\/strong>\u57282016\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4f86\u81ea\u5317\u7f8e\u5e02\u5834\u548c\u6d77\u5916\u5e02\u5834\u7684\u8a02\u95b1\u7528\u6236\u6578\u5206\u5225\u70ba320\u842c\u548c186\u842c\uff0c\u7576\u6642\u5317\u7f8e\u5e02\u5834\u8a02\u95b1\u7528\u6236\u6578\u662f\u6d77\u5916\u5e02\u5834\u76841.7\u500d\u3002<\/p>\n

\u3000\u3000\u5230\u4e862019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4f86\u81ea\u5317\u7f8e\u5e02\u5834\u548c\u6d77\u5916\u5e02\u5834\u7684\u8a02\u95b1\u7528\u6236\u6578\u5206\u5225\u70ba436\u842c\u548c425\u842c\uff0c\u5206\u5225\u540c\u6bd4\u589e\u95772.5%\u548c6.8%\u3002\u5169\u500b\u5e02\u5834\u7684\u8a02\u95b1\u7528\u6236\u6578\u91cf\u5e7e\u4e4e\u76f8\u7576\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u96d6\u7136\u6d77\u5916\u5e02\u5834\u76f4\u63a5\u6536\u5165\u548c\u8a02\u95b1\u7528\u6236\u6578\u7684\u589e\u901f\u5747\u5feb\u65bc\u5317\u7f8e\u5e02\u5834\uff0c\u5f9e\u4f46\u8861\u91cf\u7522\u54c1\u8b8a\u73fe\u7a0b\u5ea6\u7684\u6307\u6a19\u300c\u6bcf\u8a02\u95b1\u7528\u6236\u5e73\u5747\u65e5\u6536\u5165\uff08ARPU\uff09\u300d\u4f86\u770b\uff0c\u6d77\u5916\u5e02\u5834\u5728\u8b8a\u73fe\u65b9\u9762\u7684\u8868\u73fe\u537b\u4e0d\u5982\u5317\u7f8e\u5e02\u5834\u3002<\/strong><\/p>\n

\u3000\u30002019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u5317\u7f8e\u5e02\u5834\u548c\u6d77\u5916\u5e02\u5834\u7684ARPU\u5206\u5225\u70ba0.60\u7f8e\u5143\u548c0.56\u7f8e\u5143\uff0c\u5168\u7403\u5e02\u5834\u5e73\u5747\u503c\u70ba0.58\u7f8e\u5143\u3002<\/p>\n

\u3000\u3000\u6d77\u5916\u5e02\u5834\u7684ARPU\u9577\u671f\u4ee5\u4f86\u4f4e\u65bc\u5317\u7f8e\u5e02\u5834\uff0c\u8aaa\u660e\u516c\u53f8\u5728\u5317\u7f8e\u5730\u5340\u4ee5\u5916\u7684\u5e02\u5834\u696d\u52d9\u5c1a\u672a\u6210\u719f\uff0c\u4ecd\u8655\u5728\u4ee5\u7a4d\u7d2f\u7528\u6236\u70ba\u91cd\u5fc3\u7684\u65e9\u671f\u767c\u5c55\u968e\u6bb5\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30004\u3001\u4e9e\u592a\u5e02\u5834\uff1a\u65b0\u7684\u589e\u9577\u5f15\u64ce\uff1f<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u57282019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u5831\u6703\u8b70\u4e0a\uff0c\u516c\u53f8\u7ba1\u7406\u5c64\u5ba3\u5e03\u5c07\u4e9e\u592a\u5e02\u5834\u4f5c\u70ba\u516c\u53f8\u4eca\u5f8c\u7684\u6230\u7565\u91cd\u5fc3\uff0c\u516c\u53f8\u5c07\u540c\u6642\u63a8\u9032Tinder\u4ee5\u53ca\u5176\u4ed6\u773e\u591a\u54c1\u724c\u5728\u7576\u5730\u7684\u696d\u52d9\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Earnings Call 2019Q1\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5728\u516c\u53f8\u5ba3\u5e03\u7684\u4e9e\u592a\u5e02\u5834\u64f4\u5f35\u6230\u7565\u4e2d\uff0c\u6709\u56db\u500b\u91cd\u9ede\u57ce\u5e02\uff1a\u5fb7\u91cc\u3001\u6771\u4eac\u3001\u9996\u723e\u548c\u65b0\u52a0\u5761\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u8868\u793a\uff0c\u6839\u64da\u904e\u53bb\u5728\u5317\u7f8e\u548c\u897f\u6b50\u5e02\u5834\u7684\u7d93\u9a57\uff0c\u516c\u53f8\u4e0d\u8a8d\u70ba\u5e02\u5834\u4e0a\u5b58\u5728\u4e00\u6b3e\u9069\u7528\u65bc\u5168\u90e8\u7528\u6236\u7684\u7522\u54c1\u3002\u56e0\u6b64\uff0c\u516c\u53f8\u5c07\u5728\u4e9e\u592a\u5e02\u5834\u5805\u6301\u591a\u54c1\u724c\u7b56\u7565\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Earnings Call 2019Q1\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4f8b\u5982\uff0c\u516c\u53f8\u63d0\u5230\uff0c\u5370\u5ea6\u4f5c\u70ba\u5168\u7403\u4eba\u53e3\u7b2c\u4e8c\u5927\u570b\uff0c\u5e02\u5834\u7a7a\u9593\u5de8\u5927\uff0cTinder\u662f\u7576\u5730\u6392\u540d\u7b2c\u4e00\u7684\u5728\u7dda\u7d04\u6703App\u3002\u516c\u53f8\u672a\u4f86\u5728\u5370\u5ea6\u7e7c\u7e8c\u63a8\u9032Tinder\u696d\u52d9\u7684\u540c\u6642\uff0c\u5c07\u96c6\u4e2d\u66f4\u591a\u7cbe\u529b\u767c\u5c55Tinder\u4ee5\u5916\u7684\u65b0\u54c1\u724c\uff0c\u4f8b\u5982\u65bc2018\u5e74\u5e95\u767b\u9678\u5370\u5ea6\u5e02\u5834\u7684OkCupid\uff0c\u4e26\u5c0b\u6c42\u6536\u8cfc\u7576\u5730\u7684\u512a\u8cea\u54c1\u724c\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Earnings Call 2019Q1\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u9084\u9817\u6709\u4fe1\u5fc3\u5730\u8868\u793a\uff0c\u9810\u8a08\u52302023\u5e74\uff0c\u4e9e\u592a\u5e02\u5834\u7684\u6536\u5165\u5c07\u5360\u516c\u53f8\u5168\u90e8\u6536\u5165\u7684\u56db\u5206\u4e4b\u4e00\u3002<\/strong><\/p>\n

\u3000\u3000\u7531\u65bc\u516c\u53f8\u4ee5\u5f80\u4e26\u672a\u62ab\u9732\u4e9e\u592a\u5e02\u5834\u7684\u6536\u5165\u60c5\u6cc1\uff0c\u98a8\u96f2\u541b\u7121\u6cd5\u5f97\u77e5\u516c\u53f8\u76ee\u524d\u96e2\u300c\u56db\u5206\u4e4b\u4e00\u300d\u7684\u76ee\u6a19\u9084\u6709\u591a\u9060\u3002\u4f46\u9019\u500b\u6700\u65b0\u5ba3\u5e03\u7684\u4e9e\u592a\u64f4\u5f35\u6230\u7565\u5982\u540c\u7ba1\u7406\u5c64\u5728\u65b0\u8ca1\u5e74\u4f0a\u59cb\u7d66\u80a1\u6771\u548c\u6295\u8cc7\u8005\u5011\u7684\u4e00\u5291\u8208\u596e\u5291\uff0c\u8b93\u5e02\u5834\u5c0d\u516c\u53f8\u57282019\u8ca1\u5e74\u7684\u696d\u7e3e\u8868\u73fe\u591a\u4e86\u5e7e\u5206\u671f\u5f85\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Earnings Call 2019Q1\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0c\u5728\u98a8\u96f2\u541b\u770b\u4f86\uff0c\u4e9e\u592a\u5e02\u5834\u7684\u98a8\u96aa\u548c\u4e0d\u78ba\u5b9a\u6027\u540c\u6a23\u4e0d\u5bb9\u5ffd\u8996\u3002<\/strong><\/p>\n

\u3000\u3000\u9996\u5148\uff0c\u5728\u516c\u53f8\u5ba3\u5e03\u91cd\u9ede\u767c\u5c55\u7684\u56db\u500b\u4e9e\u592a\u5730\u5340\u4e2d\uff0c\u9664\u4e86\u65e5\u672c\u4e4b\u5916\uff0cTinder\u5df2\u7d93\u5728\u5370\u5ea6\u3001\u97d3\u570b\u548c\u65b0\u52a0\u5761\u5747\u8655\u65bc\u5e02\u5834\u9818\u5148\u5730\u4f4d\u3002\u76ee\u524d\uff0cTinder\u7684\u5168\u7403\u7528\u6236\u589e\u901f\u4e0d\u65b7\u4e0b\u6ed1\uff0c\u516c\u53f8\u662f\u5426\u80fd\u5920\u5728\u4e9e\u592a\u5e02\u5834\u4e2d\u4fdd\u6301\u9ad8\u901f\u589e\u9577\uff1f<\/p>\n

\u3000\u3000\u5176\u6b21\uff0c\u516c\u53f8\u65d7\u4e0b\u9664Tinder\u4ee5\u5916\u7684\u773e\u591a\u54c1\u724c\uff0c\u7121\u8ad6\u662f\u5f9e\u6536\u5165\u9084\u662f\u7528\u6236\u6578\u91cf\u4f86\u770b\uff0c\u8fd1\u5e74\u4f86\u7684\u8868\u73fe\u4e00\u76f4\u4e0d\u4f73\uff0c\u516c\u53f8\u672a\u4f86\u80fd\u5426\u4f7f\u5f97\u9019\u4e9b\u54c1\u724c\u300c\u56de\u6625\u300d\uff0c\u6216\u627e\u5230\u65b0\u7684\u64c1\u6709\u5f37\u5927\u7af6\u722d\u529b\u7684\u6536\u8cfc\u8cc7\u6e90\uff1f<\/p>\n

\u3000\u3000\u53e6\u5916\uff0c\u5927\u9678\u4f5c\u70ba\u50c5\u6b21\u65bc\u7f8e\u570b\u7684\u5168\u7403\u7b2c\u4e8c\u5927\u5728\u7dda\u7d04\u6703\u5e02\u5834\uff0c\u5e02\u5834\u898f\u6a21\u9ad8\u905410.5\u5104\u7f8e\u5143\u3002\u4f46\u7531\u65bc\u7a2e\u7a2e\u539f\u56e0\uff0cMatch Group\u59cb\u7d42\u672a\u80fd\u6210\u529f\u6253\u958b\u5927\u9678\u5e02\u5834\u3002<\/p>\n

\u3000\u3000\u7ffb\u770b\u8fd1\u5e74\u7684\u8ca1\u5831\uff0c\u516c\u53f8\u751a\u81f3\u672a\u66fe\u63d0\u53ca\u904e\u5927\u9678\u5e02\u5834\uff0c\u516c\u53f8\u662f\u5426\u6253\u7b97\u5728\u5411\u4e9e\u592a\u5e02\u5834\u64f4\u5f35\u7684\u904e\u7a0b\u4e2d\uff0c\u76f4\u63a5\u5ffd\u8996\u5927\u9678\u5e02\u5834\uff1f<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Statista\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u6b64\u5916\uff0c\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u516c\u53f8\u5728\u6d77\u5916\u5e02\u5834\u7684ARPU\u4e00\u76f4\u4f4e\u65bc\u5317\u7f8e\u5e02\u5834\u548c\u5168\u7403\u5e73\u5747\u5e02\u5834\uff0c\u64f4\u5c55\u4e9e\u592a\u5e02\u5834\u672a\u4f86\u80fd\u5426\u5e6b\u52a9\u516c\u53f8\u63d0\u9ad8\u7522\u54c1\u7684\u8b8a\u73fe\u6c34\u6e96\u5462\uff1f<\/p>\n

\u3000\u3000\u96d6\u7136\u516c\u53f8\u57282019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8ca1\u5831\u6703\u8b70\u4e0a\u8868\u793a\uff0c\u5c07\u5f9e\u4eca\u5e74\u665a\u4e9b\u6642\u5019\u958b\u59cb\u66f4\u6ce8\u91cd\u7522\u54c1\u7684\u8b8a\u73fe\u3002\u4e0d\u904e\uff0c\u5c0d\u65bc\u7d55\u5927\u90e8\u5206\u6536\u5165\u4f86\u81ea\u65bc\u7528\u6236\u800c\u975e\u5ee3\u544a\u5546\u7684\u516c\u53f8\u4f86\u8aaa\uff0c\u5982\u4f55\u5728\u63d0\u9ad8ARPU\u7684\u540c\u6642\u907f\u514d\u7528\u6236\u6d41\u5931\uff0c\u540c\u6a23\u662f\u503c\u5f97\u8003\u616e\u7684\u554f\u984c\u3002<\/p>\n

\u3000\u3000\u5c0d\u6b64\uff0c\u516c\u53f8\u63d0\u9192\u6295\u8cc7\u8005\u5011\u8981\u5c0d\u76ee\u524d\u4ecd\u8655\u65bc\u767c\u5c55\u968e\u6bb5\u7684\u773e\u591a\u54c1\u724c\u5011\u591a\u4e00\u4e9b\u8010\u5fc3\uff0c\u7562\u7adfTinder\u5728\u6210\u529f\u505a\u5230\u8b8a\u73fe\u4e4b\u524d\uff0c\u4e5f\u7d93\u6b77\u4e86\u9577\u9054\u5169\u5e74\u7684\u7528\u6236\u7a4d\u7d2f\u968e\u6bb5\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH Earnings Call 2019Q1\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e09\u3001\u8ca1\u52d9\u5206\u6790<\/strong><\/p>\n

\u3000\u30001\u3001\u6bdb\u5229\u7387\u4e0d\u65b7\u4e0b\u6ed1<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u7684\u6bdb\u5229\u7387\u5f9e2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u768483.2%\u4e0d\u65b7\u4e0b\u6ed1\u81f32019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u768474.1%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u7531\u65bc\u516c\u53f8\u5927\u90e8\u5206\u7684\u71df\u696d\u6210\u672c\u4f86\u81ea\u652f\u4ed8\u7d66\u624b\u6a5f\u61c9\u7528\u5546\u5e97\u7684\u300c\u62bd\u6210\u8cbb\u300d\uff0c\u96a8\u8457\u624b\u6a5f\u7aef\u7528\u6236\u6578\u91cf\u7684\u589e\u9577\uff0c\u516c\u53f8\u9700\u8981\u652f\u4ed8\u7d66\u624b\u6a5f\u61c9\u7528\u5546\u5e97\u7684\u8cbb\u7528\u5360\u6536\u5165\u7684\u6bd4\u91cd\u65e5\u76ca\u589e\u52a0\uff0c\u5c0e\u81f4\u6bdb\u5229\u7387\u4e00\u8def\u4e0b\u6ed1\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u7528\u300c\u71df\u696d\u6210\u672c\u300d\u9664\u4ee5\u300d\u5e73\u5747\u8a02\u95b1\u7528\u6236\u6578\u300d\u5f97\u5230\u300c\u6bcf\u8a02\u95b1\u7528\u6236\u7684\u5e73\u5747\u71df\u696d\u6210\u672c\u300d\u3002\u81ea2016\u5e74\u7b2c\u4e00\u5b63\u5ea6\u4ee5\u4f86\uff0c\u6bcf\u8a02\u95b1\u7528\u6236\u7684\u5e73\u5747\u71df\u696d\u6210\u672c\u4e0d\u65b7\u4e0a\u5347\uff0c\u5f9e8.61\u7f8e\u5143\u4e0a\u5347\u52302019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u768413.96\u7f8e\u5143\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4e0a\u6587\u63d0\u5230\uff0c2019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u516c\u53f8\u5728\u5168\u7403\u5e02\u5834\u7684\u6bcf\u8a02\u95b1\u7528\u6236\u5e73\u5747\u65e5\u6536\u5165\uff08ARPU\uff09\u70ba0.58\u7f8e\u5143\u3002\u6309\u6bcf\u5b63\u5ea690\u5929\u4f86\u8a08\u7b97\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c2019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u516c\u53f8\u7684\u6bcf\u500b\u8a02\u95b1\u7528\u6236\u5e73\u5747\u5e36\u4f86\u4e8652.2\u7f8e\u5143\u7684\u8a02\u95b1\u6536\u5165\uff0c\u4f46\u516c\u53f8\u5e73\u5747\u9700\u8981\u70ba\u6bcf\u500b\u8a02\u95b1\u7528\u6236\u652f\u4ed813.96\u7f8e\u5143\u4f5c\u70ba\u7576\u671f\u7684\u71df\u696d\u6210\u672c\u3002<\/strong><\/p>\n

\u3000\u3000\u5728\u300a\u4e00\u6587\u8b80\u61c2\u4e16\u754c\u300c\u8a02\u95b1\u7d93\u6fdf\u300d\u9f8d\u982d\u516c\u53f8\u4f30\u503c\u65b9\u6cd5\uff1a\u5927\u9678\u5167\u5bb9\u4ed8\u8cbb\u7684\u524d\u8eca\u4e4b\u5e2b\u300b\uff0c\u98a8\u96f2\u541b\u66fe\u63d0\u5230\u904e\u4e92\u806f\u7db2\u516c\u53f8\u7684\u4e00\u689d\u300c\u7528\u6236\u50f9\u503c\u5b9a\u5f8b\u300d\uff1a\u4e00\u500b\u56fa\u5b9a\u6210\u672c\u70ba\u4e3b\u7684\u516c\u53f8\uff0c\u6bd4\u767c\u5c55\u7a0b\u5ea6\u76f8\u540c\u4f46\u8b8a\u52d5\u6210\u672c\u70ba\u4e3b\u7684\u516c\u53f8\uff0c\u66f4\u6709\u50f9\u503c\u3002<\/p>\n

\u3000\u3000\u300c\u6bcf\u8a02\u95b1\u7528\u6236\u7684\u5e73\u5747\u71df\u696d\u6210\u672c\u300d\u53ef\u5927\u81f4\u7406\u89e3\u70ba\u516c\u53f8\u7684\u8b8a\u52d5\u6210\u672c\u7684\u4e00\u90e8\u5206\uff08\u6b64\u8655\u5ffd\u7565\u516c\u53f8\u71df\u696d\u6210\u672c\u4e2d\u5360\u6bd4\u8f03\u5c0f\u7684\u5176\u4ed6\u6210\u672c\uff0c\u4f8b\u5982\u670d\u52d9\u5668\u6258\u7ba1\u8cbb\u7b49\uff09\uff0c\u9019\u662f\u516c\u53f8\u6bcf\u7372\u5f97\u4e00\u500b\u8a02\u95b1\u7528\u6236\uff0c\u800c\u5fc5\u9808\u652f\u4ed8\u7d66\u624b\u6a5f\u61c9\u7528\u5546\u5e97\u7684\u8cbb\u7528\u3002<\/p>\n

\u3000\u3000\u5728\u300c\u6bcf\u8a02\u95b1\u7528\u6236\u7684\u5e73\u5747\u71df\u696d\u6210\u672c\u300d\u4e0d\u65b7\u63d0\u9ad8\u7684\u60c5\u6cc1\u4e0b\uff0c\u516c\u53f8\u672a\u4f86\u53ea\u6709\u63d0\u9ad8\u6bcf\u500b\u8a02\u95b1\u7528\u6236\u7684\u50f9\u503c\uff0c\u5177\u9ad4\u8868\u73fe\u70ba\u300c\u6bcf\u7528\u6236\u5e73\u5747\u65e5\u6536\u5165\u300d\uff08ARPU\uff09\u9019\u4e00\u6307\u6a19\uff0c\u624d\u80fd\u907f\u514d\u6bdb\u5229\u7387\u7684\u7e7c\u7e8c\u4e0b\u6ed1\u3002<\/p>\n

\u3000\u30002\u3001\u71df\u696d\u5229\u6f64\u7387<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u92b7\u552e\u8cbb\u7528\u70ba\u516c\u53f8\u6700\u5927\u7684\u4e00\u9805\u671f\u9593\u8cbb\u7528\u3002\u7e3d\u9ad4\u4f86\u770b\uff0c\u92b7\u552e\u8cbb\u7528\u7387\u8fd1\u5e74\u4f86\u6709\u6240\u4e0b\u964d\uff0c2019\u5e74\u7b2c\u4e00\u5b63\u5ea6\u70ba25.5%\uff082018\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff1a29%\uff09\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u7684\u92b7\u552e\u8cbb\u7528\u5448\u73fe\u51fa\u660e\u986f\u7684\u5b63\u7bc0\u6027\u6ce2\u52d5\uff0c\u901a\u5e38\u5728\u6bcf\u5e74\u7684\u7b2c\u4e00\u5b63\u5ea6\u6700\u9ad8\u3001\u7b2c\u56db\u5b63\u5ea6\u6700\u4f4e\u3002<\/strong>\u516c\u53f8\u8868\u793a\uff0c\u539f\u56e0\u662f\u5ee3\u544a\u50f9\u683c\u901a\u5e38\u5728\u6bcf\u5e74\u7684\u7b2c\u4e00\u5b63\u5ea6\u6700\u4f4e\u3001\u7b2c\u56db\u5b63\u5ea6\u6700\u9ad8\uff0c\u56e0\u6b64\u516c\u544a\u6703\u9078\u64c7\u5728\u6bcf\u5e74\u7b2c\u4e00\u5b63\u5ea6\u96c6\u4e2d\u6253\u5ee3\u544a\uff0c\u4e26\u5728\u7b2c\u56db\u5b63\u5ea6\u6e1b\u5c11\u5ee3\u544a\u6578\u91cf\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u7684\u7814\u767c\u8cbb\u7528\u7387\u5728\u904e\u53bb2\u5e74\u8f03\u70ba\u5e73\u7a69\u30022019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u7814\u767c\u8cbb\u7528\u7387\u7a81\u7136\u62ac\u982d\uff0c\u5347\u81f39.5%\uff082018\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff1a7.8%\uff09\u3002\u64da\u516c\u53f8\u62ab\u9732\uff0c\u9019\u4e3b\u8981\u662f\u7531\u65bc\u7d66\u54e1\u5de5\u7684\u80a1\u6b0a\u6fc0\u52f5\u589e\u52a0\u4ee5\u53caTinder\u7814\u767c\u4eba\u54e1\u6578\u91cf\u7684\u589e\u52a0\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u7531\u65bc\u53d7\u5230\u92b7\u552e\u8cbb\u7528\u5b63\u7bc0\u6027\u6ce2\u52d5\u7684\u5f71\u97ff\uff0c\u516c\u53f8\u7684\u71df\u696d\u5229\u6f64\u4e5f\u5448\u73fe\u51fa\u660e\u986f\u7684\u5b63\u7bc0\u6027\u6ce2\u52d5\uff0c\u901a\u5e38\u5728\u6bcf\u5e74\u7684\u7b2c\u4e00\u5b63\u5ea6\u6700\u4f4e\uff0c\u7b2c\u56db\u5b63\u5ea6\u6700\u9ad8\u3002<\/strong><\/p>\n

\u3000\u30002019\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u516c\u53f8\u7684\u71df\u696d\u5229\u6f64\u7387\u70ba25.6%\uff0c\u4f4e\u65bc\u53bb\u5e74\u540c\u671f\u768427.5%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30003\u3001\u8cc7\u7522\u8ca0\u50b5\u60c5\u6cc1<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u7684\u8cc7\u7522\u8ca0\u50b5\u7387\u8f03\u9ad8\uff0c\u4e14\u8fd13\u5e74\u4f86\u6709\u6240\u4e0a\u5347\u3002\u622a\u81f32018\u5e74\u672b\uff0c\u516c\u53f8\u7684\u8cc7\u7522\u8ca0\u50b5\u7387\u70ba93.9%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5f9e\u7e3d\u8cc7\u7522\u69cb\u6210\u4f86\u770b\uff0c\u516c\u53f8\u6709\u4e00\u534a\u4ee5\u4e0a\u7684\u8cc7\u7522\u4f86\u81ea\u8fd1\u5e74\u4f86\u6536\u8cfc\u5404\u54c1\u724c\u800c\u5f62\u6210\u7684\u5546\u8b7d\u30022018\u5e74\uff0c\u516c\u53f8\u7684\u5546\u8b7d\u9ad8\u905412.4\u5104\u7f8e\u5143\uff0c\u5360\u7e3d\u8cc7\u7522\u768460.6%\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5c0d\u65bc\u9019\u7b46\u5de8\u5927\u7684\u5546\u8b7d\uff0c\u516c\u53f8\u6bcf\u5e7410\u67081\u65e5\u6703\u9032\u884c\u5e74\u5ea6\u5546\u8b7d\u6e1b\u503c\u6e2c\u8a66\u3002\u4e0d\u904e\uff0c\u516c\u53f8\u81ea2016\u5e74\u81f3\u4eca\u90fd\u672a\u66fe\u5c0d\u5546\u8b7d\u8a08\u63d0\u904e\u4efb\u4f55\u6e1b\u503c\u3002<\/strong><\/p>\n

\u3000\u3000\u9019\u7b46\u5de8\u984d\u5546\u8b7d\u672a\u4f86\u662f\u5426\u6703\u6210\u70ba\u516c\u53f8\u7684\u300c\u96f7\u5340\u300d\uff1f\u4e3b\u8981\u9084\u662f\u53d6\u6c7a\u65bc\u516c\u53f8\u6240\u6536\u8cfc\u54c1\u724c\u672a\u4f86\u7684\u696d\u7e3e\u8868\u73fe\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5f9e\u8ca0\u50b5\u69cb\u6210\u4f86\u770b\uff0c\u8fd1\u5e74\u4f86\uff0c\u516c\u53f8\u9577\u671f\u8ca0\u50b5\u5360\u7e3d\u8ca0\u50b5\u768480%\u5de6\u53f3\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u9019\u4e9b\u9577\u671f\u8ca0\u50b5\u4e3b\u8981\u7531\u512a\u5148\u7968\u64da\uff08Seniors notes\uff09\u548c\u4e2d\u9577\u671f\u8cb8\u6b3e\uff08Term loan\uff09\u69cb\u6210\u30022015\u5e74-2018\u5e74\uff0c\u516c\u53f8\u6bcf\u5e74\u90fd\u767c\u884c\u4e8611\u5104\u523015\u5104\u7f8e\u5143\u7684\u9577\u671f\u50b5\u52d9\uff0c\u9019\u4e9b\u9577\u671f\u50b5\u52d9\u5c07\u5f9e2022\u5e74\u958b\u59cb\u9678\u7e8c\u5230\u671f\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5f9e\u5229\u606f\u8986\u84cb\u500d\u6578\u4f86\u770b\uff0c\u516c\u53f8\u8fd1\u671f\u5167\u66ab\u4e0d\u5b58\u5728\u511f\u4ed8\u80fd\u529b\u98a8\u96aa\u3002\u516c\u53f8\u7684\u5229\u606f\u8986\u84cb\u500d\u6578\u8fd13\u5e74\u4f86\u4e0d\u65b7\u63d0\u9ad8\uff0c2018\u5e74\u70ba7.6\u500d\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30004\u3001\u73fe\u91d1\u6d41\u72c0\u6cc1<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u8fd13\u5e74\u4f86\uff0c\u516c\u53f8\u7684\u7d93\u71df\u6d3b\u52d5\u73fe\u91d1\u6d41\u6de8\u984d\u4e0d\u65b7\u589e\u52a0\uff0c2018\u5e74\u70ba6.03\u5104\u7f8e\u5143\uff0c\u8f032017\u5e74\u76843.2\u5104\u7f8e\u5143\u5e7e\u4e4e\u505a\u5230\u7ffb\u500d\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: Choice\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u516c\u53f8\u7684\u6295\u8cc7\u6d3b\u52d5\u73fe\u91d1\u6d41\u6de8\u984d\u96642017\u5e74\u4ee5\u5916\uff0c\u65bc2016\u5e74\u548c2018\u5e74\u5747\u70ba\u8ca0\u6578\uff08\u5373\u6295\u8cc7\u6d3b\u52d5\u5c0e\u81f4\u73fe\u91d1\u6de8\u6d41\u51fa\uff09\u30022017\u5e74\uff0c\u516c\u53f8\u7684\u6295\u8cc7\u6d3b\u52d5\u6de8\u6d41\u5165\u4e861.2\u5104\u7f8e\u5143\u7684\u73fe\u91d1\uff0c\u4e3b\u8981\u662f\u56e0\u70ba\u516c\u53f8\u7576\u5e74\u51fa\u552e\u4e86\u4e00\u9805\u696d\u52d9\u548c\u9577\u671f\u6295\u8cc7\uff0c\u5c0e\u81f41.58\u5104\u7f8e\u5143\u7684\u73fe\u91d1\u6d41\u5165\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u4ee5\u7d93\u71df\u6d3b\u52d5\u73fe\u91d1\u6d41\u6de8\u984d\u6263\u9664\u6295\u8cc7\u6d3b\u52d5\u73fe\u91d1\u6d41\u6de8\u984d\u8a08\u7b97\u5f97\u5230\u7684\u5ee3\u7fa9\u81ea\u7531\u73fe\u91d1\u6d41\uff0c\u5247\u5f9e2016\u5e74\u76842.32\u5104\u7f8e\u5143\u589e\u52a0\u81f32018\u5e74\u76845.66\u5104\u7f8e\u5143\u3002<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0c\u81ea2015\u5e74\u4e0a\u5e02\u4ee5\u4f86\uff0c\u516c\u53f8\u50c5\u57282018\u5e74\u56de\u8cfc\u4e861.33\u5104\u7f8e\u5143\u7684\u80a1\u4efd\u4ee5\u53ca\u652f\u4ed8\u4e865.56\u5104\u7f8e\u5143\u7684\u80a1\u606f\uff0c\u5728\u6b64\u4e4b\u524d\u672a\u66fe\u6709\u904e\u56de\u8cfc\u80a1\u4efd\u6216\u652f\u4ed8\u80a1\u606f\u7684\u884c\u70ba\u3002<\/p>\n

<\/p>\n

\u3000\u3000\uff08Source: MTCH SEC filings\uff09<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u7d50\u8a9e<\/strong><\/p>\n

\u3000\u3000<\/p>\n

\u3000\u3000\u5f97\u76ca\u65bcTinder\u7684\u300c\u7206\u7d05\u300d\uff0cMatch Group\u8fd1\u5e74\u4f86\u7684\u696d\u7e3e\u589e\u9577\u8fc5\u901f\uff0c\u7a69\u5750\u5168\u7403\u7b2c\u4e00\u5927\u5728\u7dda\u7d04\u6703\u96c6\u5718\u7684\u4ea4\u6905\u3002<\/p>\n

\u3000\u3000\u96a8\u8457Tinder\u7684\u71df\u6536\u548c\u7528\u6236\u589e\u901f\u65e5\u76ca\u653e\u7de9\uff0c\u516c\u53f8\u4e5f\u5728\u4e0d\u65b7\u52aa\u529b\u63a8\u52d5\u65d7\u4e0b\u5176\u9918\u54c1\u724c\u7684\u767c\u5c55\uff0c\u4ee5\u6e1b\u5c11\u5c0d\u55ae\u4e00\u54c1\u724c\u7684\u4f9d\u8cf4\u3002<\/p>\n

\u3000\u3000\u800c\u6700\u8fd1\u5ba3\u5e03\u7684\u4e9e\u592a\u5e02\u5834\u591a\u54c1\u724c\u64f4\u5f35\u6230\u7565\uff0c\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u4e5f\u9ad4\u73fe\u51fa\u7ba1\u7406\u5c64\u5c0d\u65bcTinder\u696d\u7e3e\u589e\u901f\u653e\u7de9\u7684\u64d4\u6182\u3002<\/p>\n

\u3000\u3000\u9019\u500bTinder\u80cc\u5f8c\u7684\u5168\u7403\u6700\u5927\u5728\u7dda\u7d04\u6703\u5e1d\u570b\uff0c\u672a\u4f86\u80fd\u5426\u7e7c\u7e8c\u4fdd\u6301Tinder\u7684\u300c\u738b\u8005\u300d\u5730\u4f4d\uff0c\u6216\u6253\u9020\u51fa\u65b0\u7684\u660e\u661f\u7522\u54c1\u5462\uff1f<\/p>\n

\u3000\u3000\u9019\u6b63\u662f\u5e02\u5834\u548c\u6295\u8cc7\u8005\u672a\u4f86\u95dc\u6ce8\u7684\u91cd\u9ede\u3002<\/p>\n

\u3000\u3000\u4ee5\u4e0a\u5167\u5bb9\u70ba\u5e02\u503c\u98a8\u96f2APP<\/strong>\u539f\u5275<\/p>\n

\u3000\u3000\u672a\u7372\u6388\u6b0a \u8f49\u8f09\u5fc5\u7a76<\/p>\n

\u3000\u3000\u90f5\u7bb1\uff1amvlegend@163.com \/ Line\uff1ayangfeng562933 <\/strong><\/p>\n

\u3000\u3000\u5e02\u503c\u98a8\u96f2APP<\/strong><\/p>\n

\u3000\u3000\u8cb7\u80a1\u4e4b\u524d\u641c\u4e00\u641c\uff01<\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u3000-Tips\uff1a\u4e0b\u8f09\u3010\u5e02\u503c\u98a8\u96f2APP\u3011\uff0c\u7cbe\u5f69\u5167\u5bb9\u6436 […]<\/a><\/p>\n<\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[95],"class_list":["post-28122","post","type-post","status-publish","format-standard","hentry","category-date","tag-95"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/posts\/28122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/comments?post=28122"}],"version-history":[{"count":0,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/posts\/28122\/revisions"}],"wp:attachment":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/media?parent=28122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/categories?post=28122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/tags?post=28122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}