{"id":33127,"date":"2023-02-18T06:24:58","date_gmt":"2023-02-17T22:24:58","guid":{"rendered":"https:\/\/ek21.com\/dating\/33127\/"},"modified":"2023-02-18T06:24:58","modified_gmt":"2023-02-17T22:24:58","slug":"%e5%a5%b3%e9%96%a8%e8%9c%9c%e9%9d%a0%e8%b3%a3%e7%94%b7%e7%94%9f%e7%be%8e%e5%a6%9d%e5%b9%b4%e6%94%b6%e5%85%a530%e8%90%ac%ef%bc%8c%e5%b8%b6%e6%88%91%e5%85%a5%e8%a1%8c%e6%88%91%e9%82%84%e6%98%af%e6%8b%92","status":"publish","type":"post","link":"https:\/\/ek21.com\/dating\/33127\/","title":{"rendered":"\u5973\u95a8\u871c\u9760\u8ce3\u7537\u751f\u7f8e\u599d\u5e74\u6536\u516530\u842c\uff0c\u5e36\u6211\u5165\u884c\u6211\u9084\u662f\u62d2\u7d55\u4e86"},"content":{"rendered":"

\u3000\u300011\u670811\u65e5\uff0c\u88ab\u638f\u7a7a\u7684\u4e0d\u50c5\u662f\u6211\u7684\u5fc3\uff0c\u66f4\u662f\u6211\u7684\u9322\u5305\u3002\u770b\u5230\u91d1\u878d\u5361\u4e09\u4f4d\u7684\u6578\u7684\u9918\u984d\uff0c\u6211\u7b2c\u4e00\u6642\u9593\u60f3\u5230\u4e86\u5411\u6211\u4e00\u4f4d\u571f\u8c6a\u5973\u95a8\u871c\u501f\u9322\u3002<\/p>\n

\u3000\u3000\u9019\u4f4d\u5973\u95a8\u871c\u8207\u6211\u540c\u70ba2018\u5e74\u7562\u696d\u751f\uff0c\u7562\u696d\u50c5\u4e00\u5e74\u591a\u5c31\u5df2\u670930\u591a\u842c\u5b58\u6b3e\u3002\u5979\u4eba\u633a\u597d\uff0c\u5c31\u662f\u8a71\u591a\uff0c\u6bcf\u6b21\u5411\u5979\u63d0\u51fa\u501f\u9322\u8acb\u6c42\u5979\u90fd\u662f\u5148\u7d66\u6211\u8b1b\u5927\u9053\u7406\u5f8c\u501f\u9322\u3002\u9019\u6b21\uff0c\u679c\u4e0d\u5176\u7136\u53c8\u518d\u6b21\u52f8\u6211\u8ddf\u5979\u5165\u884c\u7537\u58eb\u7f8e\u599d\u9818\u57df\u3002<\/p>\n

\u3000\u3000"\u4ed6"\u7d93\u6fdf\u5d1b\u8d77\uff0c\u571f\u8c6a\u5973\u95a8\u871c\u6975\u529b\u52f8\u6211\u5165\u884c<\/strong><\/strong><\/p>\n

\u3000\u3000\u8207\u4ee5\u5f80\u53e3\u982d\u8aaa\u8aaa\u4e0d\u540c\uff0c\u9019\u6b64\u5979\u70ba\u4e86\u8b93\u6211\u5165\u884c\u505a\u8db3\u4e86\u6e96\u5099\uff0c\u4ec0\u9ebc\u884c\u696d\u5831\u544a\u554a\uff0c\u5f9e\u696d\u7d93\u9a57\u5436\uff0c\u90fd\u88ab\u5979\u5beb\u5728\u5c0f\u672c\u672c\u4e0a\u4f5c\u70ba\u7d66\u6211\u6d17\u8166\u7684\u7d20\u6750\u3002\u5c0d\u65bc\u95a8\u871c\u7684\u6d17\u8166\uff0c\u6211\u4f7f\u51fa\u4e86\u6760\u7cbe\u7b2c\u4e00\u5f0f\u2014\u2014\u53cd\u554f\u95a8\u871c\uff0c\u70ba\u4f55\u4f60\u89ba\u5f97\u6211\u8ddf\u4f60\u9032\u5165\u7537\u58eb\u7f8e\u599d\u884c\u696d\u5c31\u6703\u8cfa\u9322\uff1f<\/p>\n

\u3000\u3000\u5c0d\u65bc\u6211\u7684\u63d0\u554f\uff0c\u95a8\u871c\u4f3c\u4e4e\u662f\u5728\u610f\u6599\u4e4b\u4e2d\uff0c\u6709\u689d\u4e0d\u7d0a\u7684\u7d66\u6211\u89e3\u91cb\u5230\uff1a<\/p>\n

\u3000\u3000\u9996\u5148\u7537\u58eb\u7f8e\u599d\u884c\u696d\u7684\u5e02\u5834\u898f\u6a21\u5920\u5927\u3002\u83ef\u8208\u8cc7\u672c\u6b64\u524d\u767c\u5e03\u7684\u300a\u7814\u7a76\u8fd1\u767e\u5bb6\u7f8e\u599d\u54c1\u724c\u5f8c\u767c\u73fe\u7684\u7206\u6b3e\u79d8\u5bc6\u300b\u5831\u544a\u986f\u793a\uff0c2017\u5e74\u6642\u5927\u9678\u7f8e\u599d\u5e02\u5834\u898f\u6a21\u5c31\u5df2\u9054\u52303616\u5104\u5143\uff0c\u8207\u5bf5\u7269\u884c\u696d\u898f\u6a21\u76f8\u7576\u3002\u800c\u7537\u58eb\u7f8e\u599d\u4f5c\u70ba\u7f8e\u599d\u884c\u696d\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\uff0c\u9810\u8a082021\u5e74\u5e02\u5834\u898f\u6a21\u5c07\u9054\u5230400\u5104\u4eba\u6c11\u5e63\u3002\u5982\u653e\u773c\u5168\u7403\uff0c\u4f60\u6703\u767c\u73fe\u7537\u58eb\u7f8e\u599d\u884c\u696d\u898f\u6a21\u66f4\u5927\uff0c\u9810\u8a08\u52302023\u5e74\u5e02\u5834\u898f\u6a21\u5c07\u90545400\u5104\uff0c\u898f\u6a21\u8d85\u904e2017\u5e74\u5927\u9678\u6574\u500b\u7f8e\u599d\u884c\u696d\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u6578\u64da\u4f86\u6e90\uff1a\u83ef\u8208\u8cc7\u672c<\/p>\n

\u3000\u3000\u5176\u6b21\uff0c\u7537\u58eb\u5c0d\u7f8e\u599d\u9700\u6c42\u6b63\u5728\u5feb\u901f\u589e\u9577\u3002\u4f5c\u70ba\u7537\u751f\uff0c\u4f60\u61c9\u8a72\u80fd\u5920\u660e\u986f\u9ad4\u6703\u5230\u4f60\u5011\u7537\u5b69\u5b50\u4f7f\u7528\u7f8e\u599d\u8d8a\u4f86\u8d8a\u52e4\u4e86\u3002\u4f8b\u5982\u4f60\u81ea\u5df1\u4ee5\u5f80\u5c31\u4e0d\u7528\u9762\u819c\uff0c\u53ef\u4e0a\u5927\u5b78\u5f8c\u9084\u4e0d\u662f\u7528\u4e86\uff0c\u7537\u58eb\u5c0d\u7f8e\u599d\u7684\u9700\u6c42\u6b63\u5728\u6025\u901f\u64f4\u5927\u554a\uff01Euromonitor\u767c\u5e03\u7684\u300a2018\u5e74\u7f8e\u599d\u884c\u696d\u6d1e\u5bdf\u5831\u544a\u300b\u986f\u793a\uff0c2018\u5e74\u7f8e\u599d\u54c1\u985e\u6d88\u8cbb\u4e2d\uff0c\u8207\u7537\u58eb\u76f8\u95dc\u7684\u7f8e\u599dtop10\u5c31\u5360\u4e864\u5e2d\uff0c\u4e26\u4e14\u5176\u589e\u901f\u90fd\u9ad8\u65bc30%\uff1b\u800cAdMaster\u7684\u300a2018\u5e74\u7f8e\u599d\u884c\u696d\u8f3f\u60c5\u5831\u544a\u300b\u5167\u5bb9\u4e5f\u986f\u793a\uff0c\u7537\u58eb\u7f8e\u599d2018\u5e74\u8072\u91cf\u8f032017\u5e74\u540c\u6bd4\u589e\u957761%\uff0c\u8db3\u53ef\u8b49\u660e\u7537\u58eb\u7f8e\u599d\u9700\u6c42\u5728\u4e0d\u65b7\u589e\u9577\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u6700\u5f8c\uff0c\u7537\u58eb\u7f8e\u599d\u5de8\u5927\u7684\u5e02\u5834\u7a7a\u7f3a\u5275\u9020\u4e86\u6975\u4f73\u7684\u5e02\u5834\u524d\u666f\u3002\u8c37\u96e8\u767c\u5e03\u7684\u300a\u7537\u6027\u7f8e\u599d\u5d1b\u8d77\uff1a\u7537\u535a\u4e3b\u6e67\u73fe \u7f8e\u599d\u611b\u597d\u80053\u6210\u70ba\u7537\u6027\u300b\u986f\u793a\uff0c\u76f4\u52302018\u5e74\u5927\u9678\u4f7f\u7528\u7f8e\u599d\u7684\u7537\u751f\u5360\u6bd4\u4e5f\u50c5\u670929.33%\uff0c\u6bd4\uff0c\u6ef2\u900f\u7387\u9060\u4f4e\u65bc\u6b50\u7f8e\u7537\u58eb\u7f8e\u599d50%\u5de6\u53f3\u7684\u6ef2\u900f\u7387\u3002\u9019\u8868\u660e\u5927\u9678\u7537\u58eb\u7f8e\u599d\u884c\u696d\u9084\u6709\u8f03\u5927\u589e\u91cf\u7a7a\u9593\uff0c\u6309\u589e\u9577\u7387\u4f86\u770b\u5927\u9678\u7537\u58eb\u7684\u5e02\u5834\u898f\u6a21\u9084\u80fd\u518d\u7ffb\u4e00\u500d\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u95a8\u871c\u8aaa\u8b1b\u5b8c\u5927\u9053\u7406\u5f8c\uff0c\u9084\u4e0d\u5fd8\u50ac\u4fc3\u6211\u65e9\u9ede\u5165\u884c\uff0c\u6293\u4f4f\u7537\u58eb\u7f8e\u599d\u884c\u696d\u589e\u9577\u7d05\u5229\u671f\u3002<\/p>\n

\u3000\u3000\u6293\u4f4f\u7537\u58eb\u7f8e\u599d\u7d05\u5229\u671f\uff0c\u95a8\u871c\u7d66\u6211\u5236\u5b9a\u4e86\u4e09\u6b65\u8d70\u6230\u7565<\/strong><\/strong><\/p>\n

\u3000\u3000\u6b64\u6642\uff0c\u6211\u53ea\u597d\u4f7f\u51fa\u4e86\u6760\u7cbe\u7b2c\u4e8c\u5f0f\u2014\u2014\u6211\u4e0d\u6703\u3002\u6c92\u60f3\u5230\u95a8\u871c\u8ddf\u6211\u5f85\u4e45\u4e86\u65e9\u5c31\u719f\u77e5\u6211\u7684\u62db\u8853\uff0c\u63d0\u524d\u7d66\u6211\u5b9a\u5236\u4e86\u4e00\u4efd\u5f9e\u7522\u54c1\u9078\u8cfc\u5230\u7522\u54c1\u5ba3\u50b3\u8207\u7522\u54c1\u92b7\u552e\u7684\u8a73\u7d30\u7537\u58eb\u7f8e\u599d\u5f9e\u696d\u6307\u5357\u3002<\/p>\n

\u3000\u3000\u5728\u7522\u54c1\u9078\u8cfc\u74b0\u7bc0\uff0c\u95a8\u871c\u6839\u64da\u8ce3\u8ca8\u4e00\u5e74\u591a\u7684\u7d93\u9a57\u7d66\u6211\u7e3d\u7d50\u4e86"\u9ad8\u983b\u6b21\uff0c\u5927\u773e\u5316\uff0c\u6311\u4eba\u7fa4"\u4e09\u500b\u8a5e\u3002<\/p>\n

\u3000\u3000"\u9ad8\u983b\u6b21"\u662f\u6307\u9078\u53d6\u7528\u6236\u4f7f\u7528\u6700\u70ba\u52e4\u4fbf\u7684\u7522\u54c1\u4f5c\u70ba\u8ca8\u54c1\u3002\u4f8b\u5982\u300a2019\u4eca\u65e5\u982d\u689d\u7f8e\u599d\u7528\u6236\u6d1e\u5bdf\u5831\u544a\u300b\u5c31\u986f\u793a\uff0c\u9762\u819c\u3001\u5316\u599d\u6c34\u7b49"\u9ad8\u983b\u6b21"\u7522\u54c1\uff0c\u662f\u90fd\u5e02\u7537\u9752\u5e74\u95dc\u6ce8\u7684\u91cd\u9ede\u5c0d\u8c61\u3002\u8aaa\u5230\u9019\u88e1\uff0c\u95a8\u871c\u9084\u7279\u5225\u63d0\u9192\u6211\u5f9e\u4e8b\u9019\u4e00\u884c\u5831\u544a\u50c5\u662f\u53c3\u8003\uff0c\u4e3b\u8981\u9084\u662f\u5f97\u53c3\u8003\u8eab\u908a\u7528\u6236\u9700\u6c42\u78ba\u5b9a\u8ca8\u54c1\u3002\u4f8b\u5982\u9019\u4efd\u5831\u544a\u4e2d\u8aaa\u7537\u58eb\u5316\u599d\u6c34\u5728\u7528\u6236\u4e2d\u95dc\u6ce8\u5ea6\u8f03\u9ad8\uff0c\u4f46\u9019\u4e00\u5e74\u591a\u4f86\u9084\u5f9e\u672a\u807d\u5230\u5ba2\u6236\u8a62\u554f\u9019\u73a9\u610f\uff0c\u5012\u662f\u9762\u819c\u6bcf\u5929\u90fd\u6709\u591a\u500b\u5ba2\u6236\u54a8\u8a62\uff0c\u9019\u500b\u6708\u5dee\u4e0d\u591a\u8ce3\u51fa\u53bb\u4e862000\u76d2\u3002<\/p>\n

<\/p>\n

\u3000\u3000"\u5927\u773e\u5316"\u5247\u662f\u6307\u9078\u53d6\u5927\u5bb6\u65e5\u5e38\u5e38\u898b\u7684\u7522\u54c1\u54c1\u724c\u4f5c\u70ba\u8ca8\u54c1\u3002\u5de8\u91cf\u5f15\u64ce\u5f15\u81ea\u5149\u5927\u8b49\u5238\u7684\u300a\u5316\u599d\u54c1\u884c\u696d2019\u5e74\u5ea6\u6295\u8cc7\u7b56\u7565\u300b\u7684\u6578\u64da\u986f\u793a\uff0c\u52302017\u5e74\u5927\u9678\u5316\u599d\u54c1\u5927\u773e\u7522\u54c1\u5e02\u5834\u898f\u6a21\u70ba2395\u5104\uff0c\u662f\u9ad8\u7aef\u7522\u54c1\u76842.8\u500d\uff0c\u5927\u773e\u5316\u7522\u54c1\u4ecd\u7136\u662f\u5927\u9678\u7537\u58eb\u7f8e\u599d\u9078\u64c7\u7684\u4e3b\u6d41\u8da8\u52e2\u3002\u4e0d\u904e\u5728\u9078\u53d6\u5927\u773e\u5316\u54c1\u724c\u6642\u8981\u6ce8\u610f\uff0c\u76e1\u91cf\u4e0d\u8981\u9078\u53d6\u5916\u570b\u54c1\u724c\u4ee3\u7406\uff0c\u56e0\u70ba\u4e2d\u9593\u4ee3\u7406\u592a\u591a\u50f9\u683c\u58d3\u4e0d\u4e0b\u4f86\uff0c\u8981\u9078\u90a3\u4e9b\u807d\u8d77\u4f86\u50cf\u5916\u570b\u54c1\u724c\u7684\u570b\u7522\u5927\u773e\u54c1\u724c\uff0c\u4e00\u65b9\u9762\u8207\u54c1\u724c\u5546\u597d\u58d3\u50f9\uff0c\u53e6\u4e00\u65b9\u9762\u8207\u5ba2\u6236\u4e5f\u597d\u8b70\u50f9\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u6578\u64da\u4f86\u6e90\uff1a\u5de8\u91cf\u5f15\u64ce<\/p>\n

\u3000\u3000"\u6311\u4eba\u7fa4"\u5247\u6307\u6311\u9078\u8207\u8ca8\u54c1\u6700\u8cbc\u8fd1\u7684\u7528\u6236\uff0c\u4fbf\u65bc\u7cbe\u78ba\u884c\u92b7\u3002\u6bcf\u500b\u7fa4\u9ad4\u6709\u6bcf\u500b\u7fa4\u9ad4\u4e0d\u540c\u7684\u6d88\u8cbb\u7fd2\u6163\uff0c\u4f8b\u5982\u6613\u89c0\u667a\u5eab\u806f\u5408\u9a30\u8a0a\u767c\u5e03\u7684\u300a\u5927\u967890\u5f8c\u9752\u5e74\u7528\u6236\u8abf\u67e5\u5831\u544a\u300b\u5c31\u6709\u63d0\u5230\uff0c80\u5f8c\u6311\u9078\u7f8e\u599d\u66f4\u6ce8\u91cd\u53e3\u7891\u8cea\u91cf\uff0c\u800c90\u5f8c\u6311\u9078\u7f8e\u599d\u5247\u5168\u6191\u559c\u865f\u3002\u518d\u4f8b\u5982\u4e0b\u6c89\u5e02\u5834\u7528\u6236\u8207\u4e00\u4e8c\u7dda\u57ce\u5e02\u5c0d\u7f8e\u599d\u7684\u9700\u6c42\u53c8\u4e0d\u4e00\u6a23\uff0c\u4e00\u4e8c\u7dda\u57ce\u5e02\u7528\u6236\u8ddf\u559c\u6b61\u85e5\u7406\u7f8e\u599d\uff0c\u800c\u4e0b\u6c89\u5e02\u5834\u7528\u6236\u7f3a\u66f4\u6ce8\u91cd\u54c1\u724c\u8207\u529f\u6548\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u7d93\u71df\u74b0\u7bc0\uff0c\u8981\u63a1\u53d6\u5168\u7ba1\u9053\u806f\u5408\u7d93\u71df\u7684\u65b9\u5f0f\u3002\u5728\u7dda\u4e0a\uff0c\u53ef\u901a\u904e\u5716\u6587\u3001\u77ed\u8996\u983b\u7b49\u5a92\u9ad4\u5f62\u5f0f\u5728\u5c0f\u7d05\u66f8\uff0cB\u7ad9\uff0c\u982d\u689d\u3001\u5fae\u535a\u3001\u77e5\u4e4e\u7b49\u5e73\u53f0"\u7a2e\u8349"\uff0c\u589e\u52a0\u8207\u4f60\u8ce3\u9762\u819c\u7684\u4e0b\u6c89\u7537\u9752\u5e74\u7684\u63a5\u89f8\u9762\u3002\u7b49\u6709\u4e00\u5b9a\u92b7\u552e\u91cf\u5f8c\uff0c\u518d\u82b1\u9ede\u9322\u8b93\u884c\u696d\u5927V\u3001\u7f8e\u599dKOL\u767c\u767c\u8072\u3001\u5e36\u5e36\u8ca8\uff0c\u7dda\u4e0a\u5ba3\u50b3\u92b7\u552e\u4e00\u6b65\u5230\u4f4d\uff1b\u5728\u7dda\u4e0b\uff0c\u9700\u8981\u591a\u767c\u5c55\u4ee3\u7406\u4e0b\u7dda\uff0c\u8b93\u4ed6\u5011\u7d66\u4f60\u958b\u62d3\u7dda\u4e0b\u5e02\u5834\u3002\u5728\u7d93\u71df\u74b0\u7bc0\uff0c\u95a8\u871c\u5206\u4eab\u4e86\u5169\u500b\u5c0f\u6280\u5de7\uff0c\u4e00\u500b\u662f\u767c\u5c55\u4e0b\u7dda\u6642\u76e1\u91cf\u627e\u5b78\u751f\uff0c\u5b78\u751f\u6c92\u6709\u5c31\u627e\u5bf6\u5abd\uff0c\u56e0\u70ba\u4ed6\u5011\u8981\u7684\u7e3e\u9ede\u4f4e\uff1b\u53e6\u4e00\u500b\u6280\u5de7\u5c31\u662f\u5728\u8ce3\u8ca8\u6642\uff0c\u5f97\u8868\u73fe\u9ad8\u51b7\u9ede\uff0c\u5c0d\u8b70\u50f9\u6709\u5e6b\u52a9\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u7e3d\u7d50\u6210\u4e00\u53e5\u8a71\u5c31\u662f\uff0c\u5f9e\u4e8b\u7537\u58eb\u7f8e\u599d\u4ee3\u7406\u5f97\u7cbe\u6e96\u5b9a\u4f4d\u76ee\u6a19\u7528\u6236\u53ca\u9700\u6c42\uff0c\u7dda\u4e0a\u7dda\u4e0b\u878d\u5408\u7d93\u71df\u3002<\/p>\n

\u3000\u3000\u7537\u58eb\u7f8e\u599d\u4ee3\u7406\u96d6\u597d\uff0c\u4f46\u662f\u53ea\u662f\u5c11\u6578\u4eba\u7684\u6545\u4e8b<\/strong><\/strong><\/p>\n

\u3000\u3000\u5176\u5be6\uff0c\u5728\u524d\u5e7e\u6b21\u95a8\u871c\u52f8\u6211\u6642\uff0c\u6211\u5c31\u6709\u8abf\u67e5\u904e\u7537\u58eb\u7f8e\u599d\u884c\u696d\u3002\u4e5f\u6b63\u5982\u95a8\u871c\u6240\u8aaa\uff0c\u7537\u58eb\u7f8e\u599d\u884c\u696d\u662f\u4e00\u500b\u6f5b\u529b\u8207\u5728\u7dda\u8996\u983b\u884c\u696d\u898f\u6a21\uff082017\u5e74\u5168\u7403\u5e02\u5834\u898f\u6a21702\u5104\uff09\u76f8\u7576\u7684\u671d\u967d\u884c\u696d\uff0cEuromonitor\u9810\u6e2c\u52302023\u5e74\u7537\u58eb\u7f8e\u599d\u884c\u696d\u5e02\u5834\u898f\u6a21\u5c07\u9054\u5230786\u5104\u7f8e\u5143\uff0c\u800c\u5927\u9678\u7537\u58eb\u7f8e\u599d\u884c\u696d\u767c\u5c55\u662f\u8a98\u4eba\uff0c\u5176\u5728\u5929\u8c93\u5e73\u53f0\u7684\u589e\u9577\u901f\u5ea6\u66f4\u662f\u9054\u5230\u4e8656%\u3002\u4f46\u901a\u904e\u5c0d\u7528\u6236\u3001\u5f9e\u696d\u8005\u8207\u884c\u696d\u5831\u544a\u7684\u591a\u5c64\u6b21\u5206\u6790\u5f8c\u767c\u73fe\uff0c\u7537\u58eb\u7f8e\u599d\u884c\u696d\u4e26\u4e0d\u50cf\u95a8\u871c\u8aaa\u5f97\u90a3\u822c\u6027\u611f\u3002\u6b64\u523b\uff0c\u6211\u6b63\u597d\u62ff\u51fa\u4f86\u53cd\u99c1\u5973\u95a8\u871c\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u6578\u64da\u4f86\u6e90\uff1aEuromonitor<\/p>\n

\u3000\u3000\u5f9e\u884c\u696d\u89d2\u5ea6\u4f86\u770b\uff0c\u7537\u58eb\u7f8e\u599d\u884c\u696d\u53ea\u662f"\u820a\u74f6\u65b0\u88dd"\uff0c\u5176\u884c\u696d\u7af6\u722d\u9060\u6bd4\u60f3\u50cf\u4e2d\u8981\u6fc0\u70c8\u5f97\u591a\u3002\u300a2018\u5927\u9678\u7537\u58eb\u7f8e\u599d\u8b77\u819a\u6d88\u8cbb\u8da8\u52e2\u5831\u544a\u300b\u986f\u793a\uff0c\u622a\u6b622018\u5e748\u6708\uff0c\u5927\u9678\u7537\u58eb\u8b77\u819a\u54c1\u5e02\u5834\u88ab\u6b50\u840a\u96c5\u3001\u59ae\u7dad\u96c5\u3001\u9ad8\u592b\u3001\u66fc\u79c0\u96f7\u6566\u3001\u5091\u5a01\u723e\u4e94\u500b\u54c1\u724c\u74dc\u5206\u4e86\u8fd18\u6210\uff0876.5%\uff09\uff0c\u5982\u6309\u4f60\u8aaa\u7684\u5927\u773e\u5316\u65b9\u91dd\uff0c\u6211\u9078\u53d6\u4ee3\u7406\u7684\u54c1\u724c\u5fc5\u5b9a\u662f\u9019\u4e94\u6b3e\u4e4b\u4e00\u3002\u4f46\u76ee\u524d\u9019\u4e94\u5bb6\u7537\u58eb\u7f8e\u599d\u54c1\u724c\u7684\u4e0d\u50c5\u6709\u5b98\u65b9\u5546\u57ce\u3001\u96fb\u5546\u5e73\u53f0\u3001\u7dda\u4e0b\u9580\u5e97\uff08120\u842c\u5bb6\uff09\uff0c\u4e3b\u64ad\u7684\u5e36\u8ca8\uff0c\u800c\u4e14\u9084\u670932\u842c\u540c\u884c\u4ee3\u7406\u8207\u4e4b\u5206\u7ca5\uff0c\u53ef\u8b02\u662f\u50e7\u591a\u7ca5\u5c11\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u4ee5\u5f9e\u696d\u8005\u7684\u89d2\u5ea6\u4f86\u770b\uff0c\u5f9e\u4e8b\u7537\u58eb\u7f8e\u599d\u884c\u696d\u4ee3\u7406\u9084\u5b58\u5728\u8af8\u591a\u98a8\u96aa\u3002\u4e00\u65b9\u9762\u662f\u6cd5\u5f8b\u98a8\u96aa\uff0c\u4ee5\u6211\u95a8\u871c\u70ba\u4f8b\uff0c\u95a8\u871c\u70ba\u4e86\u7372\u53d6\u66f4\u9ad8\u7684\u5229\u6f64\uff08\u54c1\u724c\u5546\u7d66\u5c0f\u4ee3\u7406\u7684\u6279\u767c\u50f9\u9ad8\u65bc\u96fb\u5546\u5e73\u53f0\u88dc\u8cbc\u50f9\uff09\uff0c\u5c078\u6210\u7522\u54c1\u63db\u6210\u4e86\u6d59\u6c5f\u67d0\u5de5\u5ee0\u7684\u5c71\u5be8\u54c1\uff0c\u7522\u54c1\u8cea\u91cf\u53c3\u5dee\u4e0d\u9f4a\uff0c\u842c\u4e00\u7528\u6236\u51fa\u554f\u984c\u4e86\u6cd5\u5f8b\u7cfe\u7d1b\u5c11\u4e0d\u4e86\uff1b\u53e6\u4e00\u65b9\u9762\u662f\u7d93\u71df\u98a8\u96aa\uff0cOC&C\u6230\u7565\u54a8\u8a62\u516c\u53f8\u7684\u6578\u64da\u7dda\u4e0a\uff0c\u8d856\u6210\u7528\u6236\u66f4\u611b\u5f9e\u660e\u661fKOL\u548c\u5782\u76f4\u985eKOL\u7684\u7ba1\u9053\u8cfc\u8cb7\u7f8e\u599d\uff0c\u9019\u610f\u5473\u8457\u8981\u60f3\u5728\u7dda\u4e0a\u6709\u6548\u7d93\u71df\u627eKOL\u5e36\u8ca8\u5fc5\u4e0d\u53ef\u5c11\u3002\u4f46\u524d\u6bb5\u6642\u9593"\u8702\u7fa4\u50b3\u5a92"\u4e8b\u4ef6\u63d0\u9192\uff0c\u5373\u4fbf\u662f\u6295\u5165\u6578\u842c\u627e\u5230\u76f4\u64ad300\u842c\u89c0\u773e\u89c0\u770b\u7684KOL\u5e36\u8ca8\u4e5f\u4e0d\u4e00\u5b9a\u597d\u4f7f\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u901a\u904e\u4ee5\u4e0a\u5169\u9ede\uff0c\u6211\u53c8\u6b63\u5927\u5149\u660e\u7684\u62d2\u7d55\u4e86\u95a8\u871c\u5e36\u9032\u5165\u5e74\u6536\u516530\u842c\u7684\u4e2d\u7522\u4ff1\u6a02\u90e8\u3002\u95a8\u871c\u53ef\u80fd\u6709\u4e0d\u7518\uff0c\u5f8c\u975e\u5f97\u903c\u6211\u8aaa\u51fa"\u4ed6"\u7d93\u6fdf\u91cc\u4ec0\u9ebc\u8cfa\u9322\u3002<\/p>\n

\u3000\u3000"\u4ed6\u7d93\u6fdf"\u8972\u4f86\uff1a\u6709\u4eba\u904e\u51ac\uff0c\u6709\u4eba\u7acb\u6625<\/strong><\/strong><\/p>\n

\u3000\u3000\u88ab\u903c\u7121\u8cf4\uff0c\u6211\u7d66\u51fa\u4e86\u982d\u90e8\u54c1\u724c\u5546\u3001KOL\u7db2\u7d05\u54c1\u724c\u5c07\u9806\u52e2\u751f\u9577\uff0c\u666e\u901a\u7f8e\u599d\u4ee3\u7406\u5011\u53ef\u80fd\u6703\u904e\u51ac\u7684\u7b54\u6848\uff0c\u4e26\u7d66\u51fa\u4e86\u5169\u9ede\u89e3\u91cb\u3002<\/p>\n

\u3000\u3000\u4e00\u662f\uff0c\u4e0b\u6c89\u5e02\u5834\u7684"\u4ed6"\u8207\u982d\u90e8\u54c1\u724c\u5546\u9ad8\u5ea6\u5951\u5408\u3002\u7b2c\u4e00\u8ca1\u7d93\u5546\u696d\u6578\u64da\u4e2d\u5fc3\u767c\u5e03\u7684\u300a2018\u7f8e\u599d\u8da8\u52e2\u5831\u544a\u300b\u986f\u793a\uff0c\u7576\u524d\u5927\u9678\u7121\u8ad6\u7537\u5973\u58eb\uff0c\u4e0b\u6c89\u5e02\u5834\u7684\u589e\u901f\u5747\u9060\u9060\u9ad8\u65bc\u4e00\u4e8c\u7dda\u57ce\u5e02\u5e02\u5834\uff0c\u5c07\u6703\u662f\u7537\u58eb\u7f8e\u599d\u884c\u696d\u672a\u4f86\u7684\u4e3b\u8981\u589e\u91cf\u5e02\u5834\u3002\u4e0b\u6c89\u5e02\u5834\u7684"\u4ed6"\u7531\u65bc\u662f\u521d\u6b65\u63a5\u89f8\u7f8e\u599d\uff0c\u5c0d\u7f8e\u599d\u666e\u904d\u7f3a\u5c11\u6df1\u523b\u7684\u8a8d\u8b58\uff0c\u6545\u4ed6\u5011\u8eab\u4e0a\u5b58\u5728"\u559c\u597d\u5927\u773e\u5316\u54c1\u724c"\u3001"\u6309KOL\u660e\u661f\u4ee3\u8a00\u8cfc\u8cb7"\u7684\u7279\u9ede\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u6578\u64da\u4f86\u6e90\uff1a\u7b2c\u4e00\u8ca1\u7d93\u5546\u696d\u6578\u64da\u4e2d\u5fc3<\/p>\n

\u3000\u3000\u4e0b\u6c89\u5e02\u5834\u7537\u58eb\u7528\u6236\u559c\u597d\u8cfc\u8cb7\u5927\u773e\u5316\u54c1\u724c\u7684\u6d88\u8cbb\u7fd2\u6163\uff0c\u6b63\u597d\u7b26\u5408\u5df2\u64da\u8fd18\u6210\u7684\u7537\u58eb\u7f8e\u599d\u5e02\u5834\u7684\u982d\u90e8\u54c1\u724c\u5546\u5011\u7684\u54c1\u724c\u7279\u9ede\uff0c\u5c0d\u65bc\u4ed6\u5011\u4f86\u8aaa\u662f\u4e00\u6b21\u5e02\u5834\u8a87\u5f35\u7684\u597d\u6a5f\u6703\uff1b\u800c\u4ee5KOL\u8d77\u5bb6\u7684\u7db2\u7d05\u54c1\u724c\uff0c\u5177\u6709KOL\u7a2e\u8349\u7684\u5929\u7136\u512a\u52e2\uff0c\u5c0d\u65bc\u4ed6\u5011\u4f86\u8aaa\u4e5f\u662f\u4e00\u6b21\u6a5f\u6703\u3002\u4f46\u5c0d\u65bc\u666e\u901a\u7537\u58eb\u7f8e\u599d\u4ee3\u7406\u4ee3\u7406\u4f86\u8aaa\uff0c\u4e0b\u6c89\u7528\u6236\u66f4\u770b\u91cd\u7684\u662f\u50f9\u683c\uff0c\u800c\u5c0f\u4ee3\u7406\u5728\u5ee0\u5546\u54ea\u91cc\u6839\u672c\u6c92\u6709\u591a\u5927\u8b70\u50f9\u6b0a\uff0c\u50f9\u683c\u59cb\u7d42\u4e0d\u5fc5\u96fb\u5546\u5e73\u53f0\u4f4e\uff0c\u9664\u975e\u662f\u8ce3\u5c71\u5be8\u54c1\uff0c\u4e0d\u7136\u9019\u6a23\u7684\u50f9\u683c\u5f88\u96e3\u6253\u958b\u4e0b\u6c89\u5e02\u5834\u3002<\/p>\n

\u3000\u3000\u4e8c\u662f\uff0c\u9ad8\u7aef\u5316\u6b63\u6210\u70ba\u7537\u58eb\u7f8e\u599d\u6d88\u8cbb\u9700\u6c42\u3002\u5149\u5927\u8b49\u5238\u7684\u300a\u5316\u599d\u54c1\u884c\u696d2019\u5e74\u5ea6\u6295\u8cc7\u7b56\u7565\u300b\u7684\u6578\u64da\u986f\u793a\uff0c\u81ea2013\u5e74\u958b\u59cb\uff0c\u5927\u9678\u7537\u58eb\u7f8e\u599d\u5e02\u5834\u9ad8\u7aef\u7522\u54c1\u898f\u6a21\u589e\u901f\u5f9e9%\u76f4\u81f32017\u5e74\u768425%\uff0c\u800c\u5927\u773e\u7522\u54c1\u5176\u589e\u901f\u5247\u5f9e9%\u8dcc\u81f32017\u5e74\u76845%\uff0c\u9ad8\u7aef\u7f8e\u599d\u6b63\u6210\u70ba\u5927\u9678\u7537\u58eb\u6d88\u8cbb\u65b0\u8da8\u52e2\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u6578\u64da\u4f86\u6e90\uff1aEuromonitor<\/p>\n

\u3000\u3000\u4f46\u662f\uff0c\u7537\u58eb\u7f8e\u599d\u9ad8\u7aef\u5e02\u5834\u4f9d\u820a\u88ab\u50b3\u7d71\u982d\u90e8\u54c1\u724c\u628a\u6301\u3002\u5104\u90a6\u52d5\u529b\u767c\u5e03\u7684\u300a2018\u5927\u9678\u7f8e\u599d\u65b0\u96f6\u552e\u7814\u7a76\u5831\u544a\u300b\u986f\u793a\uff0c\u9ad8\u7aef\u7f8e\u599d\u884c\u696dCR10\uff08\u982d\u90e8\u54c1\u724c\u884c\u696d\u96c6\u4e2d\u5ea6\uff09\u9ad8\u905456.2%\uff0c\u5df2\u6436\u5360\u4e86\u5148\u6a5f\u3002\u800c\u666e\u901a\u7537\u58eb\u7f8e\u599d\u4ee3\u7406\u7684\u4e3b\u529b\u7522\u54c1\u6070\u6070\u662f\u5927\u773e\u5316\u7522\u54c1\uff0c\u8207\u7537\u58eb\u7f8e\u599d\u884c\u696d\u9019\u4e00\u65b0\u9700\u6c42\u80cc\u9053\u800c\u99b3\u3002<\/p>\n

\u3000\u3000"\u6240\u4ee5\u8aaa\uff0c\u4ed6\u7d93\u6fdf\u8208\u8d77\u8207\u6211\u7121\u95dc\uff0c\u8207\u4ed6\u6709\u95dc\u7684\u50c5\u662f\u982d\u90e8\u54c1\u724c\u5546\u8207KOL\u5011"\u3002\u6216\u8a31\u662f\u89ba\u5f97\u6211\u8aaa\u5f97\u6709\u9053\u7406\uff0c\u4e5f\u8a31\u662f\u56e0\u70ba\u5979\u58d3\u6839\u5c31\u6c92\u807d\u9032\u53bb\uff0c\u53cd\u6b63\u8aaa\u5b8c\u9019\u4e9b\u5f8c\u95a8\u871c\u518d\u4e5f\u6c92\u52f8\u904e\u6211\u5982\u884c\u7537\u58eb\u7f8e\u599d\u884c\u696d\u4e86\u3002<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

\u3000\u300011\u670811\u65e5\uff0c\u88ab\u638f\u7a7a\u7684\u4e0d\u50c5\u662f\u6211\u7684\u5fc3\uff0c\u66f4\u662f\u6211\u7684\u9322 […]<\/a><\/p>\n<\/div>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-33127","post","type-post","status-publish","format-standard","hentry","category-fashion"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/posts\/33127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/comments?post=33127"}],"version-history":[{"count":0,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/posts\/33127\/revisions"}],"wp:attachment":[{"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/media?parent=33127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/categories?post=33127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ek21.com\/dating\/wp-json\/wp\/v2\/tags?post=33127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}