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<\/p>\n

\u3000\u3000\u5716\u7247\u4f86\u6e90\uff1a\u5716\u87f2\u5275\u610f<\/p>\n

\u3000\u30002020\u5e74\uff0c\u8d85\u904e7700\u842c\u7684\u6642\u5c1a\u5e02\u5834\u5b8c\u6210\u7dda\u4e0a\u6d41\u91cf\u8f49\u5316\uff0c\u5176\u4e2d\u5305\u62ec150\u500b\u5168\u7403\u7bc4\u570d\u5167\u6975\u8ca0\u76db\u540d\u7684\u6642\u88dd\u54c1\u724c\u3002<\/p>\n

\u3000\u3000\u4ee5\u4e0b\u5c07\u6703\u9673\u5217\u7dda\u4e0a\u670d\u88dd\u5e02\u5834\u7684\u8cfc\u7269\u7d71\u8a08\u6578\u64da\uff0c\u5305\u62ec\u5176\u6d41\u91cf\u60c5\u6cc1\uff0c\u8cfc\u7269\u8eca\u68c4\u8cfc\u7387\uff0c\u8a02\u55ae\u5e73\u5747\u50f9\u503c\u7d71\u8a08\u548c\u8da8\u52e2\u7b49\u7b49\u3002<\/p>\n

\u3000\u3000\u4e86\u89e3\u95dc\u9375\u7684\u7dda\u4e0a\u7d71\u8a08\u6578\u64da\u5c07\u5e6b\u52a9\u5546\u5bb6\u5206\u6790\u5e97\u92ea\u7684\u71df\u92b7\u6548\u679c\uff0c\u9032\u800c\u8861\u91cf\u71df\u92b7\u6d3b\u52d5\u6210\u529f\u8207\u5426\u3002\u4f8b\u5982\uff0c\u4e86\u89e3\u7db2\u4e0a\u8cfc\u7269\u7684\u9ad8\u5cf0\u6642\u9593\u548c\u6700\u4f73\u96f6\u552e\u6708\u4efd\uff0c\u53ef\u4ee5\u70ba\u64c1\u6709\u9ad8\u8cfc\u8cb7\u610f\u5411\u7684\u6d88\u8cbb\u8005\u63d0\u4f9b\u66f4\u52a0\u6709\u6548\u548c\u66f4\u5177\u91dd\u5c0d\u6027\u7684\u71df\u92b7\u6d3b\u52d5\u3002<\/p>\n

\u3000\u3000\u4e0b\u9762\uff0c\u6211\u5011\u4f86\u7e31\u89bd\u6642\u5c1a\u96fb\u5546\u5e02\u5834\u7684\u4e00\u4e9b\u95dc\u9375\u6578\u64da\u3002<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30001\u3001\u5168\u7403\u6642\u5c1a\u96fb\u5546\u5e02\u5834\u6982\u6cc1<\/strong><\/p>\n

\u3000\u30002018\u5e74\u5168\u7403\u7dda\u4e0a\u6642\u88dd\u5e02\u503c\u7d04\u70ba5330\u5104\u7f8e\u5143\uff0c\u9810\u8a08\u65bc2023\u5e74\u5c07\u589e\u9577\u52308720\u5104\u7f8e\u5143\u3002\u9019\u8868\u660e\uff0c\u5168\u7403\u5c0d\u670d\u88dd\u548c\u978b\u985e\u7684\u9700\u6c42\u5448\u4e0a\u5347\u8da8\u52e2\uff0c\u7dda\u4e0a\u6642\u88dd\u5e02\u5834\u898f\u6a21\u4e5f\u5728\u4e0d\u65b7\u64f4\u5927\u3002<\/p>\n

\u3000\u3000\u5973\u88dd\u662f\u6642\u5c1a\u96fb\u5546\u5e02\u5834\u4e0a\u6700\u66a2\u92b7\u7684\u670d\u88dd\u985e\u5225\uff0c\u50c5\u7f8e\u570b\u5c31\u67091870\u5104\u7f8e\u5143\u7684\u92b7\u552e\u984d\uff0c\u800c\u7537\u88dd\u7684\u92b7\u552e\u984d\u70ba860\u5104\u7f8e\u5143\u3002\u5168\u7403\u904b\u52d5\u670d\u88dd\u50f9\u503c3535\u5104\u7f8e\u5143\u3002\u75ab\u60c5\u6539\u8b8a\u4e86\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u7fd2\u6163\u548c\u65e5\u5e38\u751f\u6d3b\uff0c\u904b\u52d5\u670d\u88dd\u5e02\u5834\u8fd1\u671f\u6f32\u52e2\u8fc5\u731b\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30002\u3001\u6309\u8a2d\u5099\u5206\u985e\u7684\u6642\u88dd\u92b7\u552e<\/strong><\/p>\n

\u3000\u3000\u904e\u53bb\u768410\u5e74\u88e1\uff0c\u7dda\u4e0a\u6d88\u8cbb\u8005\u5df2\u7d93\u6539\u8b8a\u4e86\u4ed6\u5011\u5728\u6642\u88dd\u884c\u696d\u8cfc\u8cb7\u7522\u54c1\u7684\u65b9\u5f0f\u3002\u8d8a\u4f86\u8d8a\u591a\u7684\u6578\u5b57\u4ea4\u6613\u548c\u7dda\u4e0a\u6703\u8b70\u4f86\u81ea\u884c\u52d5\u88dd\u7f6e\uff0c\u800c\u6642\u5c1a\u96fb\u5546\u5e02\u5834\u5728\u5c07\u79fb\u52d5\u6d41\u91cf\u8f49\u5316\u70ba\u92b7\u552e\u984d\u65b9\u9762\u767c\u63ee\u4e86\u6709\u6548\u4f5c\u7528\u3002\u79fb\u52d5\u7aef\u7684\u5360\u6642\u88dd\u884c\u696d\u7dda\u4e0a\u92b7\u552e\u984d66%\uff0c\u5360\u7dda\u4e0a\u6d41\u91cf76%\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30003\u3001\u6642\u88dd\u7db2\u7ad9\u8207SEO<\/strong><\/p>\n

\u3000\u3000PIDatametrics\u7684\u82f1\u570b\u6642\u88dd\u5e02\u5834\u4e0a\u7d1a\u4e3b\u7ba1\u8005\u5831\u544a\u986f\u793a\uff0cNext\u64c1\u6709\u6700\u9ad8\u7684\u300c\u66dd\u5149\u4efd\u984d\u300d\uff0c\u9019\u610f\u5473\u8457\u5b83\u662f\u6642\u88dd\u95dc\u9375\u5b57\u81ea\u7136\u641c\u7d22\u7d50\u679c\u4e2d\u6700\u53ef\u898b\u7684\u7db2\u7ad9\u3002<\/p>\n

\u3000\u3000ASOS\u5728\u904e\u53bb12\u500b\u6708\u88e1\u53d6\u4ee3\u4e86\u5fb7\u672c\u6f22\u59c6\u767e\u8ca8\u516c\u53f8(Debenhams)\uff0c\u6392\u540d\u7b2c\u4e8c\uff0c\u96f6\u552e\u5de8\u982d\u4e9e\u99ac\u905c(Amazon)\u6392\u540d\u7b2c\u4e94\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u5728\u7f8e\u570b\uff0c\u4e9e\u99ac\u905c\u5360\u64da\u4e86\u641c\u7d22\u7d50\u679c\u768411.40%\u4efd\u984d\u3002\u6885\u897f\u767e\u8ca8\uff08Macy’s\uff09\u4f4d\u5c45\u7b2c\u4e8c\uff0c\u7dad\u57fa\u767e\u79d1\u548cPinterest\u4e5f\u5728\u524d20\u540d\u4e4b\u5217\u3002\u4f9d\u6b64\u53ef\u77e5\uff0c\u7f8e\u570b\u7684\u6642\u88dd\u7db2\u7ad9\u5728SEO\u7b56\u7565\u4e0a\u9084\u6709\u5f88\u5927\u7684\u767c\u5c55\u7a7a\u9593\u3002<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30004\u3001\u6642\u88dd\u696d\u7684\u6d41\u91cf\u6a21\u5f0f<\/strong><\/p>\n

\u3000\u3000\u6bcf\u500b\u884c\u696d\u90fd\u6709\u4e00\u500b\u7dda\u4e0a\u6d41\u91cf\u3001\u92b7\u552e\u548c\u6d3b\u52d5\u7684\u9ad8\u5cf0\u3002\u6642\u88dd\u548c\u670d\u88dd\u8cfc\u7269\u6d41\u91cf\u7d71\u8a08\u6578\u64da\u986f\u793a\uff0c\u590f\u5b63\u548c\u7bc0\u5047\u65e5\u7684\u92b7\u552e\u8868\u73fe\u5df2\u7d93\u5f88\u53ef\u89c0\u4e86\uff0c\u4f46\u5728\u9ed1\u8272\u661f\u671f\u4e94\u524d\u5f8c\u3001\u7db2\u8def\u661f\u671f\u4e00\u3001\u611f\u6069\u7bc0\u548c\u8056\u8a95\u7bc0\u7684\u92b7\u552e\u8868\u73fe\u6700\u4f73\u3002\u6642\u88dd\u754c\u56fa\u6709\u7684\u5b63\u7bc0\u5c6c\u6027\u662f\u4e00\u500b\u5f88\u597d\u7684\u6307\u6a19\uff0c\u5546\u5bb6\u53ef\u4ee5\u7528\u4f86\u898f\u5283\u8f49\u5316\u7387\u7684\u512a\u5316\u7b56\u7565\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30005\u3001\u6642\u88dd\u7522\u54c1\u92b7\u552e\u7e3d\u91cf<\/strong><\/p>\n

\u3000\u3000\u6578\u64da\u986f\u793a\uff0c11\u6708\u662f\u7dda\u4e0a\u92b7\u552e\u984d\u548c\u6642\u5c1a\u96fb\u5546\u5ba2\u6236\u8f49\u5316\u7387\u6700\u9ad8\u7684\u6708\u4efd\u3002\u9019\u4e5f\u8207\u8a72\u6708\u4efd\u6642\u88dd\u7db2\u7ad9\u7684\u5927\u91cf\u7528\u6236\u62dc\u8a2a\u6709\u95dc\u30025\u6708\u548c7\u6708\uff0c\u4e5f\u5c31\u662f\u590f\u5b63\u548c\u7bc0\u5047\u65e5\u671f\u9593\uff0c\u7dda\u4e0a\u92b7\u552e\u984d\u4e5f\u6703\u51fa\u73fe\u6fc0\u589e\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30006\u3001\u6642\u5c1a\u96fb\u5546\u7684\u8a02\u55ae\u5e73\u5747\u50f9\u503c<\/strong><\/p>\n

\u3000\u3000\u6642\u88dd\u884c\u696d\u5e73\u5747\u7684\u8a02\u55ae\u50f9\u503c\uff08AOV\uff09\u70ba97.97\u7f8e\u5143\uff0c\u5962\u4f88\u6642\u88dd\u70ba272.57\u7f8e\u5143\uff0c\u6d88\u8cbb\u6642\u88dd\u70ba79.70\u7f8e\u5143\u3002<\/p>\n

\u3000\u3000\u7576\u6211\u5011\u6839\u64da\u8a2d\u5099\u7684AOV\u9032\u884c\u5283\u5206\u6642\uff0c\u6703\u6ce8\u610f\u5230\u684c\u9762\u8a2d\u5099\u5728\u5962\u4f88\u54c1\u548c\u6d88\u8cbb\u6642\u88dd\u65b9\u9762\u7684AOV\u90fd\u6bd4\u884c\u52d5\u88dd\u7f6e\u9ad8\u5f97\u591a\u3002\u5546\u5bb6\u5011\u9069\u7576\u4f7f\u7528\u4e00\u4e9b\u71df\u92b7\u5de5\u5177\uff0c\u5c31\u53ef\u4ee5\u63d0\u9ad8\u6574\u500b\u884c\u696d\u7684\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u3002\u4f8b\u5982\uff0c\u6536\u96c6\u5ba2\u6236\u700f\u89bd\u548c\u8cfc\u8cb7\u6578\u64da\uff0c\u5728\u96fb\u5b50\u90f5\u4ef6\u4e2d\u4f7f\u7528\u4ea4\u53c9\u92b7\u552e\uff0c\u53ef\u4ee5\u589e\u52a0\u66f4\u591a\u52dd\u7b97\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30007\u3001\u6642\u88dd\u696d\u4e2d\u7684\u8cfc\u7269\u8eca\u68c4\u8cfc\u7387<\/strong><\/p>\n

\u3000\u3000\u64da\u7d71\u8a08\uff0c\u7531\u65bc\u75ab\u60c5\u6539\u8b8a\u4e86\u6d88\u8cbb\u8005\u7684\u8cfc\u8cb7\u7fd2\u6163\uff0c\u6211\u5011\u6ce8\u610f\u5230\u96f6\u552e\u8cfc\u7269\u8eca\u5ee2\u68c4\u7387\u662f\u6700\u4f4e\u7684\uff0c\u5176\u4e2d\u5305\u62ec\u4e00\u4e9b\u65e5\u5e38\u5fc5\u5b9a\u6703\u8cfc\u5165\u7684\u7522\u54c1\uff0c\u5982\u98df\u54c1\u96dc\u8ca8\u548c\u85e5\u54c1\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30008\u3001\u7db2\u4e0a\u8cfc\u7269\u7684\u597d\u8655<\/strong><\/p>\n

\u3000\u3000\u6839\u64da\u6a02\u5929(Rakuten)\u7684\u4e00\u9805\u8abf\u67e5\uff0c\u6700\u5438\u5f15\u6d88\u8cbb\u8005\u9032\u884c\u7dda\u4e0a\u8cfc\u7269\u7684\u539f\u56e0\u662f\uff0c\u4ed6\u5011\u8a8d\u70ba\u7db2\u4e0a\u6709\u66f4\u591a\u7684\u512a\u60e0\u78bc\u548c\u66f4\u8c50\u5bcc\u7684\u7522\u54c1\u6b3e\u5f0f\uff0c\u80fd\u5920\u8f15\u9b06\u505a\u5230\u8ca8\u6bd4\u4e09\u5bb6\u3002<\/p>\n

<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u30009\u3001\u4e0d\u540c\u5e73\u81fa\u7684\u68c4\u8cfc\u7387\u5dee\u7570<\/strong><\/p>\n

\u3000\u3000\u5927\u90e8\u5206\u7684\u7dda\u4e0a\u96f6\u552e\u984d\u548c\u6d41\u91cf\u4f86\u81ea\u65bc\u79fb\u52d5\u7aef\u8a2d\u5099\u3002\u9019\u8aaa\u660e\u54ea\u6015\u79fb\u52d5\u7aef\u7684\u8cfc\u7269\u8eca\u68c4\u8cfc\u7387\u5f88\u9ad8\uff0c\u4f46\u5176\u5be6\u53ea\u662f\u5f71\u97ff\u6d41\u91cf\u60c5\u6cc1\u7684\u4e00\u500b\u6b21\u8981\u56e0\u7d20\u3002<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u300010\u3001\u6642\u88dd\u884c\u696d\u7684EDM\u8f49\u5316\u7387\u7d71\u8a08<\/strong><\/p>\n

\u3000\u3000\u50b3\u7d71\u610f\u7fa9\u4e0a\u4f86\u770b\uff0c\u6642\u88dd\u884c\u696d\u5b58\u5728\u8457\u7a69\u5b9a\u7684\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u8f49\u5316\u7387\u3002\u4f8b\u59822020\u5e74\uff0c\u6642\u88dd\u884c\u696dEDM\u8f49\u5316\u7387\u7684\u8868\u73fe\u8981\u512a\u65bc\u6574\u500b\u96f6\u552e\u696d\uff0c\u8dd1\u8d0f\u4e86\u5927\u76e4\u3002\u540c\u6642\uff0c\u9019\u9805\u91cd\u8981\u7684\u7d71\u8a08\u6578\u64da\u4e5f\u986f\u793a\uff0c\u56e0\u70ba\u75ab\u60c5\u5c0d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u7fd2\u6163\u7684\u5f71\u97ff\uff0c\u96f6\u552e\u696d\u6574\u9ad4\u7684\u8cfc\u7269\u8eca\u68c4\u8cfc\u7387\u6bd4\u6642\u88dd\u696d\u66f4\u4f4e\u3002<\/p>\n

\u3000\u3000<\/p>\n

\u3000\u300011\u3001\u96fb\u90f5\u71df\u92b7\uff1a\u79fb\u52d5\u7aef VS PC\u7aef<\/strong><\/p>\n

\u3000\u3000\u7531\u65bc\u5373\u6642\u62dc\u8a2a\u6536\u4ef6\u7bb1\u548c\u901a\u904e\u624b\u6a5f\u512a\u5316\u7684\u547c\u53eb\u884c\u52d5(CTA)\u7b56\u7565\uff0c\u79fb\u52d5\u7aef\u7684\u9ede\u64ca\u7387\u5927\u7d04\u6bd4PC\u7aef\u9ad85%\uff0c\u4f46\u79fb\u52d5\u8f49\u5316\u7387\u975e\u5e38\u76f8\u4f3c\u3002\u96d6\u7136\u958b\u653e\u7387\u548c\u8f49\u5316\u7387\u7b49\u7528\u6236\u9ecf\u6027\u6307\u6a19\u662f\u76f8\u4f3c\u7684\uff0c\u4f46\u662f\u79fb\u52d5\u7528\u6236\u7684\u610f\u5716\u884c\u70ba\u66f4\u5f37\u70c8\u3002<\/p>\n

\u3000\u3000<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

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