\u3000\u3000\u6574\u7406\uff1a\u8a2d\u8a08\u8207\u8a2d\u8a08\u5e2b\uff08ID\uff1aDesign-Designer\uff09<\/p>\n
\u3000\u3000\u4f5c\u8005\uff1a Alina Arhipova<\/p>\n
\u3000\u3000\u7565\u4f5c\u522a\u6e1b\uff0c\u7248\u6b0a\u6b78\u539f\u4f5c\u8005\u6240\u6709\uff0c\u8f49\u8f09\u8acb\u8a3b\u660e\u51fa\u8655\u3002<\/p>\n<\/blockquote>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/a6ab198bc07246729920fb3f67286cd2~tplv-tt-large.image?x-expires=1968405696&x-signature=Xv8kZ6IdEoVtu4aST9GfZL0pl1g%3D?\/1.jpg\")
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\u3000\u3000 \u3000\u3000Color in Design: Influence on Users’ Actions<\/strong><\/strong><\/p>\n \u3000\u3000\u8a2d\u8a08\u4e2d\u7684\u8272\u5f69\uff1a\u8272\u5f69\u5c0d\u7528\u6236\u884c\u70ba\u7522\u751f\u7684\u5f71\u97ff<\/strong><\/p>\n \u3000\u3000\u672c\u6587\u8457\u91cd\u63a2\u8a0e\u4e86UI\u548c\u54c1\u724c\u8a2d\u8a08\u4e2d\u4f7f\u7528\u4e0d\u540c\u8272\u5f69\u7684\u554f\u984c\uff0c\u4ee5\u53ca\u8272\u5f69\u9078\u64c7\u5c0d\u7528\u6236\u884c\u70ba\u7684\u5f71\u97ff\u3002<\/p>\n \u3000\u3000Every single day we\u2019re surrounded by various colors from everywhere. If you take a closer look at the things around, they may surprise you with a number of colors and shades. People may not notice how colorful everyday things are but the colors have the significant impact on our behavior and emotions. Today our article is devoted to the science studying this issue called color psychology. Let\u2019s define the meaning of the colors and review some tips on choosing suitable colors for the design.<\/p>\n \u3000\u3000\u6211\u5011\u7684\u751f\u6d3b\u6bcf\u5929\u90fd\u88ab\u5404\u7a2e\u5404\u6a23\u7684\u8272\u5f69\u6240\u5305\u570d\u3002\u5982\u679c\u4f60\u4ed4\u7d30\u770b\u770b\u5468\u570d\u7684\u6771\u897f\uff0c\u4ed6\u5011\u7684\u4e00\u4e9b\u984f\u8272\u548c\u8272\u8abf\u53ef\u80fd\u6703\u8b93\u4f60\u5927\u5403\u4e00\u9a5a\u3002\u4eba\u5011\u53ef\u80fd\u4e0d\u6703\u6ce8\u610f\u5230\u65e5\u5e38\u4e8b\u7269\u662f\u591a\u9ebc\u7684\u8c50\u5bcc\u591a\u5f69\uff0c\u4f46\u8272\u5f69\u5c0d\u6211\u5011\u7684\u884c\u70ba\u548c\u60c5\u611f\u6709\u8457\u91cd\u8981\u7684\u5f71\u97ff\u3002\u9019\u7bc7\u6587\u7ae0\u81f4\u529b\u65bc\u7814\u7a76\u9019\u500b\u7a31\u70ba\u8272\u5f69\u5fc3\u7406\u5b78\u7684\u79d1\u5b78\uff0c\u7a31\u70ba\u8272\u5f69\u5fc3\u7406\u5b78\u3002\u8b93\u6211\u5011\u5b9a\u7fa9\u8272\u5f69\u7684\u542b\u7fa9\uff0c\u4e26\u56de\u9867\u4e00\u4e9b\u70ba\u8a2d\u8a08\u9078\u64c7\u5408\u9069\u984f\u8272\u7684\u6280\u5de7\u3002<\/p>\n \u3000\u3000\u4ec0\u9ebc\u662f\u8272\u5f69\u5fc3\u7406\u5b78\uff1f<\/strong><\/p>\n \u3000\u3000It\u2019s a branch of psychology studying the influence of colors on human mood and behavior. The thing is that our mind reacts to colors while we usually do not notice it. The moment our eyes perceive a color, they connect with the brain which gives signals to the endocrine system releasing hormones responsible for the shifts in mood and emotions. These days a lot of research is conducted in order to study the peculiarities of these reactions and there are already many theories useful to learn. Color psychology is helpful in many industries including business, marketing, and design.<\/p>\n \u3000\u3000\u8272\u5f69\u5fc3\u7406\u5b78\u662f\u5fc3\u7406\u5b78\u7684\u4e00\u500b\u5206\u652f\uff0c\u4e3b\u8981\u7814\u7a76\u8272\u5f69\u5c0d\u4eba\u985e\u60c5\u7dd2\u548c\u884c\u70ba\u7684\u5f71\u97ff\u3002\u4e8b\u5be6\u4e0a\u6211\u5011\u7684\u601d\u7dad\u6703\u5c0d\u8272\u5f69\u53cd\u61c9\uff0c\u800c\u6211\u5011\u901a\u5e38\u6c92\u6709\u6ce8\u610f\u5230\u5b83\u3002\u5b83\u5011\u5c31\u6703\u8207\u5927\u8166\u806f\u7d61\u8d77\u4f86\uff0c\u5927\u8166\u6703\u5411\u5167\u5206\u6ccc\u7cfb\u7d71\u767c\u51fa\u4fe1\u865f\uff0c\u91cb\u653e\u8ca0\u8cac\u60c5\u7dd2\u548c\u60c5\u7dd2\u8b8a\u5316\u7684\u6fc0\u7d20\u3002\u8fd1\u5e74\u4f86\uff0c\u70ba\u4e86\u7814\u7a76\u9019\u4e9b\u53cd\u61c9\u7684\u7279\u9ede\uff0c\u4eba\u5011\u9032\u884c\u4e86\u5927\u91cf\u7684\u7814\u7a76\uff0c\u5df2\u7d93\u6709\u8a31\u591a\u6709\u7528\u7684\u7406\u8ad6\u53ef\u4f9b\u5b78\u7fd2\u3002\u8272\u5f69\u5fc3\u7406\u5b78\u5c0d\u5305\u62ec\u5546\u696d\u3001\u71df\u92b7\u548c\u8a2d\u8a08\u5728\u5167\u7684\u8a31\u591a\u884c\u696d\u90fd\u6709\u5e6b\u52a9\u3002<\/p>\n \u3000\u3000The success of the product depends largely upon the colors chosen for the design. The properly selected colors help put users in the frame of mind that compels them to take action. The research provided by Colorcom showed that it takes only 90 seconds for people to make a subconscious judgment about a product and between 62% and 90% of that assessment is based on color alone. So, the basic knowledge of color psychology can be useful on the way of improved conversion for your product. Moreover, accurately chosen colors can advance the usability of the product.<\/p>\n \u3000\u3000\u7522\u54c1\u7684\u6210\u529f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u6c7a\u65bc\u70ba\u8a2d\u8a08\u9078\u64c7\u7684\u8272\u5f69\u3002\u6b63\u78ba\u9078\u64c7\u7684\u8272\u5f69\u6709\u52a9\u65bc\u8b93\u7528\u6236\u9032\u5165\u8feb\u4f7f\u4ed6\u5011\u63a1\u53d6\u884c\u52d5\u7684\u5fc3\u5883\u3002Colorcom\u63d0\u4f9b\u7684\u7814\u7a76\u6578\u64da\u8868\u660e\uff0c\u4eba\u5011\u5c0d\u7522\u54c1\u9032\u884c\u6f5b\u610f\u8b58\u5224\u65b7\u53ea\u9700\u898190\u79d2\uff0c\u800c\u5176\u4e2d62\uff05\u81f390\uff05\u7684\u8a55\u4f30\u662f\u57fa\u65bc\u8272\u5f69\u7684\u3002\u56e0\u6b64\uff0c\u8272\u5f69\u5fc3\u7406\u5b78\u7684\u57fa\u672c\u77e5\u8b58\u5c0d\u65bc\u6539\u9032\u7522\u54c1\u8f49\u63db\u7684\u65b9\u5f0f\u975e\u5e38\u6709\u7528\u3002\u6b64\u5916\uff0c\u7cbe\u78ba\u9078\u64c7\u984f\u8272\u53ef\u4ee5\u63d0\u9ad8\u7522\u54c1\u7684\u53ef\u7528\u6027\u3002<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u8272\u5f69\u7684\u542b\u7fa9<\/strong><\/p>\n \u3000\u3000To convey the right tone, message and call users to make the expected action, designers need to understand what colors mean and what reaction they evoke. In one of our previous articles, we\u2019ve demonstrated you the list of colors with brief descriptions of their meanings. Today we have prepared a bit more expanded list of color meanings in common use and in design.<\/p>\n \u3000\u3000\u70ba\u4e86\u50b3\u9054\u6b63\u78ba\u7684\u8272\u8abf\u3001\u8cc7\u8a0a\u4e26\u865f\u53ec\u7528\u6236\u505a\u51fa\u9810\u671f\u7684\u52d5\u4f5c\uff0c\u8a2d\u8a08\u5e2b\u9700\u8981\u4e86\u89e3\u8272\u5f69\u7684\u542b\u7fa9\u4ee5\u53ca\u6240\u5f15\u8d77\u7528\u6236\u7684\u53cd\u61c9\u3002\u5728\u6211\u5011\u4e4b\u524d\u7684\u4e00\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5011\u5df2\u7d93\u5411\u60a8\u5c55\u793a\u4e86\u4e00\u7cfb\u5217\u984f\u8272\uff0c\u4e26\u7c21\u8981\u63cf\u8ff0\u4e86\u5b83\u5011\u7684\u542b\u7fa9\u3002\u4eca\u5929\uff0c\u6211\u5011\u5217\u8209\u4e86\u4e00\u4e9b\u66f4\u5ee3\u6cdb\u7684\u984f\u8272\u542b\u7fa9\u7684\u5e38\u7528\u548c\u8a2d\u8a08\u3002<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000The color usually associates with passionate, strong, or aggressive feelings. It symbolizes both good and bad states of mind and soul including love, confidence, passion and anger. In design, the use of red color is an effective way to draw users\u2019 attention. Also, it\u2019s recommended to use red sparingly to avoid the negative reactions.<\/p>\n \u3000\u3000\u7d05\u8272\u901a\u5e38\u8207\u71b1\u60c5\uff0c\u5f37\u70c8\u6216\u5e36\u6709\u4fb5\u7565\u6027\u7684\u611f\u89ba\u806f\u7d61\u5728\u4e00\u8d77\u3002\u5b83\u8c61\u5fb5\u8457\u601d\u60f3\u548c\u9748\u9b42\u7684\u597d\u58de\u72c0\u614b\uff0c\u5305\u62ec\u611b\uff0c\u4fe1\u5fc3\uff0c\u6fc0\u60c5\u548c\u61a4\u6012\u3002\u5728\u8a2d\u8a08\u4e2d\uff0c\u4f7f\u7528\u7d05\u8272\u662f\u5438\u5f15\u7528\u6236\u6ce8\u610f\u7684\u6709\u6548\u9580\u8def\u3002\u6b64\u5916\uff0c\u5efa\u8b70\u8b39\u614e\u4f7f\u7528\u7d05\u8272\u4ee5\u907f\u514d\u8ca0\u9762\u53cd\u61c9\u3002<\/p>\n \u3000\u3000Toonie Alarm app tutorial<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u6a59\u8272<\/strong><\/p>\n \u3000\u3000It is an energetic and warm color bringing the feelings of excitement. Orange combines red\u2019s power and yellow\u2019s friendliness, so it may bring feelings of motivation, enthusiasm, and love to life. Designers use the color if they need to give the spirit of creativity and adventure.<\/p>\n \u3000\u3000\u6a59\u8272\u662f\u4e00\u7a2e\u5145\u6eff\u6d3b\u529b\u548c\u6eab\u6696\u7684\u984f\u8272\uff0c\u7d66\u4eba\u5e36\u4f86\u8208\u596e\u7684\u611f\u89ba\u3002\u6a59\u8272\u7d50\u5408\u4e86\u7d05\u8272\u7684\u529b\u91cf\u548c\u9ec3\u8272\u7684\u53cb\u5584\uff0c\u6240\u4ee5\u5b83\u53ef\u4ee5\u7d66\u751f\u6d3b\u5e36\u4f86\u52d5\u529b\u3001\u71b1\u60c5\u548c\u611b\u7684\u611f\u89ba\u3002\u5982\u679c\u8a2d\u8a08\u5e2b\u9700\u8981\u70ba\u4f5c\u54c1\u8ce6\u4e88\u5275\u610f\u548c\u5192\u96aa\u7cbe\u795e\uff0c\u4ed6\u5011\u5c31\u6703\u4f7f\u7528\u9019\u7a2e\u984f\u8272\u3002<\/p>\n \u3000\u3000fOxygenic Logo<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000Yellow<\/strong><\/p>\n \u3000\u3000\u9ec3\u8272<\/strong><\/p>\n \u3000\u3000This is the color of happiness which symbolizes the sunlight, joy, and warmth. Yellow is thought to be the easiest color to visibly see. What\u2019s more, it has one of the most powerful psychological meanings. Users seeing yellow colors in the design can feel the inspiration and confidence. Although, you need to remember that too much yellow may bring negative reactions such as the feeling of anxiety or fear.<\/p>\n \u3000\u3000\u9ec3\u8272\u662f\u5e78\u798f\u7684\u984f\u8272\uff0c\u8c61\u5fb5\u8457\u967d\u5149\u3001\u6b61\u6a02\u548c\u6eab\u6696\u3002\u9ec3\u8272\u88ab\u8a8d\u70ba\u662f\u8089\u773c\u6700\u5bb9\u6613\u770b\u5230\u7684\u984f\u8272\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u9ec3\u8272\u6709\u4e00\u500b\u6700\u5f37\u5927\u7684\u5fc3\u7406\u5b78\u610f\u7fa9\u3002\u7528\u6236\u5728\u8a2d\u8a08\u4e2d\u770b\u5230\u9ec3\u8272\u53ef\u4ee5\u611f\u53d7\u5230\u9748\u611f\u548c\u81ea\u4fe1\u3002\u4f46\u662f\uff0c\u4f60\u4e5f\u9700\u8981\u8a18\u4f4f\uff0c\u4f7f\u7528\u904e\u591a\u7684\u9ec3\u8272\u4e5f\u53ef\u80fd\u6703\u5e36\u4f86\u8ca0\u9762\u53cd\u61c9\uff0c\u5982\u5e36\u4f86\u7126\u616e\u3001\u6050\u61fc\u7684\u611f\u89ba\u3002<\/p>\n \u3000\u3000StarDust website<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000It\u2019s often called the color of nature, balance, and harmony. Green brings calming and renewing feelings. Also, it is a sign of growth and inexperience. It has more positive energy than most other colors but sometimes it associates with materialism. Design in green colors perfectly suits to the products connected with nature.<\/p>\n \u3000\u3000\u7da0\u8272\u901a\u5e38\u88ab\u7a31\u70ba\u81ea\u7136\uff0c\u5e73\u8861\uff0c\u548c\u8ae7\u7684\u984f\u8272\uff0c\u7da0\u8272\u7d66\u4eba\u5e36\u4f86\u5e73\u975c\u65b0\u751f\u7684\u611f\u89ba\u3002\u540c\u6642\uff0c\u4e5f\u662f\u6210\u9577\u548c\u7f3a\u4e4f\u7d93\u9a57\u7684\u8868\u73fe\u3002\u6709\u6642\u8207\u552f\u7269\u4e3b\u7fa9\u806f\u7d61\u5728\u4e00\u8d77\uff0c\u8b93\u5b83\u6bd4\u5927\u591a\u6578\u5176\u4ed6\u984f\u8272\u64c1\u6709\u66f4\u591a\u7684\u6b63\u80fd\u91cf\uff0c\u4f46\u3002\u7da0\u8272\u8a2d\u8a08\u5b8c\u5168\u9069\u5408\u8207\u81ea\u7136\u76f8\u95dc\u7684\u7522\u54c1\u3002<\/p>\n \u3000\u3000Big City Guide: Stockholm<\/p>\n \u3000\u3000\u85cd\u8272<\/strong><\/p>\n \u3000\u3000It often represents some corporate images since the blue is the color of trust. It usually shows reliability, may give users calming feelings. However, as a cool color, it also associates with distance and sadness, so designers need to keep it in balance.<\/p>\n \u3000\u3000\u85cd\u8272\u7d93\u5e38\u88ab\u7528\u4f5c\u4e00\u4e9b\u516c\u53f8\u7684\u5f62\u8c61\u8272\uff0c\u56e0\u70ba\u85cd\u8272\u8c61\u5fb5\u8457\u4fe1\u4efb\u3002\u85cd\u8272\u901a\u5e38\u8868\u73fe\u51fa\u53ef\u9760\u6027\uff0c\u53ef\u80fd\u80fd\u7d66\u7528\u6236\u5e36\u4f86\u5e73\u975c\u7684\u611f\u89ba\u3002\u7136\u800c\uff0c\u4f5c\u70ba\u4e00\u7a2e\u51b7\u8272\u8abf\uff0c\u85cd\u8272\u4e5f\u7d93\u5e38\u8207\u8ddd\u96e2\u548c\u60b2\u50b7\u806f\u7d61\u5728\u4e00\u8d77\uff0c\u6240\u4ee5\u8a2d\u8a08\u5e2b\u5728\u4f7f\u7528\u85cd\u8272\u6642\u9700\u8981\u4fdd\u6301\u5b83\u7684\u5e73\u8861\u3002<\/p>\n \u3000\u3000Design for Business E-book<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000Purple<\/strong><\/p>\n \u3000\u3000\u7d2b\u8272<\/strong><\/p>\n \u3000\u3000Long associated with royalty and wealth since many kings wore purple clothes, it\u2019s useful for presenting some luxurious products. It\u2019s also a color of mystery and magic. It mixes the energy of red and blue, so it has a balance of power and stability. A big concentration of the color may distract users\u2019 mind.<\/p>\n \u3000\u3000\u7531\u65bc\u8a31\u591a\u570b\u738b\u90fd\u7a7f\u7d2b\u8272\u7684\u8863\u670d\uff0c\u56e0\u6b64\u7d2b\u8272\u9577\u671f\u8207\u7687\u5ba4\u548c\u8ca1\u5bcc\u806f\u7d61\u5728\u4e00\u8d77\uff0c\u7d2b\u8272\u7d93\u5e38\u7528\u65bc\u5c55\u793a\u4e00\u4e9b\u5962\u4f88\u54c1\u3002\u7d2b\u8272\u4e5f\u662f\u4e00\u7a2e\u5145\u6eff\u795e\u79d8\u611f\u548c\u9b54\u529b\u7684\u984f\u8272\u3002\u5b83\u6df7\u5408\u4e86\u7d05\u8272\u548c\u85cd\u8272\u7684\u80fd\u91cf\uff0c\u6240\u4ee5\u5b83\u6709\u4e00\u7a2e\u529b\u91cf\u548c\u7a69\u5b9a\u7684\u5e73\u8861\u611f\u3002\u984f\u8272\u904e\u65bc\u96c6\u4e2d\u53ef\u80fd\u6703\u5206\u6563\u7528\u6236\u7684\u6ce8\u610f\u529b\u3002<\/p>\n \u3000\u3000Night in Berlin App<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u7c89\u7d05\u8272<\/strong><\/p>\n \u3000\u3000It is the color of hope, sensitivity, and romance. Pink is much softer than red, so it creates the sense of unconditional love. Pink is associated very strongly with youthful femininity, so it may be an effective color if the target audience is mostly girls and young women.<\/p>\n \u3000\u3000\u7c89\u7d05\u8272\u662f\u5e0c\u671b\uff0c\u654f\u611f\u548c\u6d6a\u6f2b\u7684\u984f\u8272\u3002\u7c89\u7d05\u8272\u6bd4\u7d05\u8272\u67d4\u8edf\uff0c\u56e0\u6b64\u7c89\u7d05\u8272\u71df\u9020\u4e86\u4e00\u7a2e\u7121\u689d\u4ef6\u7684\u611b\u7684\u611f\u89ba\u3002\u7c89\u7d05\u8272\u8207\u5e74\u8f15\u5973\u6027\u6c23\u8cea\u5bc6\u5207\u76f8\u95dc\uff0c\u56e0\u6b64\u5982\u679c\u76ee\u6a19\u53d7\u773e\u4e3b\u8981\u662f\u5973\u5b69\u548c\u5e74\u8f15\u5973\u6027\uff0c\u5b83\u53ef\u80fd\u662f\u4e00\u7a2e\u5408\u9069\u7684\u984f\u8272\u3002<\/p>\n \u3000\u3000Dating App<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u68d5\u8272<\/strong><\/p>\n \u3000\u3000The color of security and protection like the mother Earth. Designers commonly use brown as a background color in a variety of shades, from very light to deep. It brings the feeling of warmth and comfort to the designs. Also, it may be used to show the experience and reassurance.<\/p>\n \u3000\u3000\u50cf\u5730\u7403\u6bcd\u89aa\u4e00\u6a23\u5b89\u5168\u548c\u4fdd\u8b77\u7684\u984f\u8272\u3002\u8a2d\u8a08\u5e2b\u901a\u5e38\u4f7f\u7528\u68d5\u8272\u4f5c\u70ba\u80cc\u666f\u984f\u8272\uff0c\u5f9e\u6dfa\u5230\u6df1\u7684\u5404\u7a2e\u9670\u5f71\u8272\u8abf\u3002\u68d5\u8272\u70ba\u8a2d\u8a08\u5e36\u4f86\u6eab\u6696\u548c\u8212\u9069\u7684\u611f\u89ba\u3002\u6b64\u5916\uff0c\u68d5\u8272\u53ef\u80fd\u7528\u65bc\u8868\u793a\u7d93\u9a57\u548c\u80af\u5b9a\u3002<\/p>\n \u3000\u3000Jewelry E-Commerce App<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u9ed1\u8272<\/strong><\/p>\n \u3000\u3000The color has a great number of meanings. It associates with tragic situations and death. It signifies a mystery. It can be traditional, modern, serious. Everything depends on how you employ it and which colors go with it. Black matches well with any other color, so it\u2019s ideal for the background. Designers often use it to set contrasts.<\/p>\n \u3000\u3000\u9ed1\u8272\u6709\u5f88\u591a\u542b\u7fa9\u3002\u9ed1\u8272\u53ef\u4ee5\u8207\u60b2\u5287\u548c\u6b7b\u4ea1\u806f\u7d61\u5728\u4e00\u8d77\u3002\u9ed1\u8272\u8c61\u5fb5\u8457\u795e\u79d8\u3002\u53ef\u4ee5\u662f\u50b3\u7d71\u7684\uff0c\u73fe\u4ee3\u7684\uff0c\u56b4\u8085\u7684\u3002\u4e00\u5207\u90fd\u53d6\u6c7a\u65bc\u4f60\u5982\u4f55\u4f7f\u7528\u5b83\uff0c\u4ee5\u53ca\u7528\u4ec0\u9ebc\u984f\u8272\u642d\u914d\u3002\u9ed1\u8272\u8207\u5176\u4ed6\u4efb\u4f55\u984f\u8272\u642d\u914d\u90fd\u5f88\u5408\u9069\uff0c\u6240\u4ee5\u5b83\u662f\u7406\u60f3\u7684\u80cc\u666f\u8272\u3002\u8a2d\u8a08\u5e2b\u7d93\u5e38\u7528\u5b83\u4f86\u8a2d\u7f6e\u5c0d\u6bd4\u5ea6\u3002<\/p>\n \u3000\u3000Vinny\u2019s Bakery<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000The color means purity and innocence, as well as wholeness and clarity. White often associates with a blank sheet of paper motivating people to generate new ideas. However, too much white can cause the feelings of isolation and emptiness. In design, white is commonly used as the background color especially for the resources for which readability is a vital part.<\/p>\n \u3000\u3000\u767d\u8272\u610f\u5473\u8457\u7d14\u6f54\u548c\u7d14\u771f\uff0c\u4e5f\u610f\u5473\u8457\u5b8c\u6574\u548c\u6e05\u6670\u3002\u767d\u8272\u7d93\u5e38\u8207\u767d\u7d19\u806f\u7d61\u5728\u4e00\u8d77\uff0c\u9f13\u52f5\u4eba\u5011\u63d0\u51fa\u65b0\u7684\u60f3\u6cd5\u3002\u7136\u800c\uff0c\u592a\u591a\u7684\u767d\u8272\u6703\u5c0e\u81f4\u5b64\u7acb\u548c\u7a7a\u865b\u7684\u611f\u89ba\u3002\u5728\u8a2d\u8a08\u4e2d\uff0c\u767d\u8272\u901a\u5e38\u88ab\u7528\u4f5c\u80cc\u666f\u984f\u8272\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u53ef\u8b80\u6027\u6709\u5f37\u70c8\u8981\u6c42\u7684\u8cc7\u6e90\u3002<\/p>\n \u3000\u3000Bjorn website<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u54c1\u724c\u4e2d\u7684\u8272\u5f69\u542b\u7fa9<\/strong><\/p>\n \u3000\u3000Colors are a vital factor for not only the visual appearance of products but also brand recognition. Nevertheless, in branding, colors tend to have more direct meanings than in common understanding. They can be briefly described within a few words, so here is the list for you:<\/p>\n \u3000\u3000\u8272\u5f69\u4e0d\u50c5\u662f\u7522\u54c1\u8996\u89ba\u5916\u89c0\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u4e5f\u662f\u54c1\u724c\u8b58\u5225\u7684\u91cd\u8981\u56e0\u7d20\u3002\u7136\u800c\uff0c\u5728\u54c1\u724c\u5316\u904e\u7a0b\u4e2d\uff0c\u8272\u5f69\u7684\u542b\u7fa9\u5f80\u5f80\u6bd4\u4eba\u5011\u901a\u5e38\u7406\u89e3\u7684\u542b\u7fa9\u66f4\u76f4\u63a5\u3002\u53ef\u4ee5\u7c21\u55ae\u5730\u7528\u5e7e\u500b\u8a5e\u4f86\u63cf\u8ff0\uff0c\u4ee5\u4e0b\u662f\u7d66\u51fa\u7684\u5217\u8868:<\/p>\n \u3000\u3000Realli logo animation<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u8272\u5f69\u504f\u597d<\/strong><\/p>\n \u3000\u3000Visual perception is quite individual for everyone. Designers need to remember that the color effects may be different because of the factors such as age, culture, and gender. First of all, people\u2019s preferences can shift during the life whatever the object is, let\u2019s say, food, clothes, music, colors and plenty of other aspects. It is caused by both mental and physical changes that happen to us across the lifetime. For example, children like yellow color pretty much, but as we become adults it usually seems less attractive. Faber Birren explains it in his work Color Psychology and Color Therapy: \u300cWith maturity comes a greater liking for hues of shorter wavelength (blue, green, purple) than for hues of longer wavelength (red, orange, and yellow)\u300d. One more difference between children\u2019s perception and adult is that kids can change their favorite colors fast, while adult color preference is usually non-malleable.<\/p>\n \u3000\u3000\u8996\u89ba\u611f\u77e5\u5c0d\u6bcf\u500b\u4eba\u4f86\u8aaa\u90fd\u662f\u56e0\u4eba\u800c\u7570\u7684\u3002\u8a2d\u8a08\u5e2b\u9700\u8981\u8a18\u4f4f\uff0c\u984f\u8272\u7684\u6548\u679c\u53ef\u80fd\u6703\u56e0\u5e74\u9f61\u3001\u6587\u5316\u548c\u6027\u5225\u7b49\u56e0\u7d20\u800c\u6709\u6240\u4e0d\u540c\u3002\u9996\u5148\uff0c\u5728\u751f\u6d3b\u4e2d\uff0c\u7121\u8ad6\u5c0d\u8c61\u662f\u4ec0\u9ebc\uff0c\u4f8b\u5982\u98df\u7269\u3001\u8863\u670d\u3001\u97f3\u6a02\u3001\u984f\u8272\u548c\u5176\u4ed6\u5f88\u591a\u65b9\u9762\uff0c\u4eba\u5011\u7684\u504f\u597d\u90fd\u6703\u767c\u751f\u8b8a\u5316\u3002\u5b83\u662f\u7531\u6211\u5011\u4e00\u751f\u4e2d\u767c\u751f\u7684\u5fc3\u7406\u548c\u751f\u7406\u8b8a\u5316\u5f15\u8d77\u7684\u3002\u4f8b\u5982\uff0c\u5b69\u63d0\u6642\u671f\u975e\u5e38\u559c\u6b61\u9ec3\u8272\uff0c\u4f46\u7576\u6211\u5011\u9577\u5927\u6210\u4eba\u5f8c\uff0c\u9ec3\u8272\u5c31\u4e0d\u90a3\u9ebc\u6709\u5438\u5f15\u529b\u4e86\u3002Faber Birren\u5728\u4ed6\u7684\u8457\u4f5c\u300a\u8272\u5f69\u5fc3\u7406\u5b78\u8207\u8272\u5f69\u7642\u6cd5\u300b\u4e2d\u89e3\u91cb\u9053:\u300c\u96a8\u8457\u5e74\u9f61\u7684\u589e\u9577\uff0c\u4eba\u5011\u6703\u66f4\u559c\u6b61\u6ce2\u9577\u8f03\u77ed\u7684\u8272\u5f69(\u85cd\u8272\u3001\u7da0\u8272\u3001\u7d2b\u8272)\uff0c\u800c\u4e0d\u662f\u6ce2\u9577\u8f03\u9577\u7684\u8272\u5f69(\u7d05\u8272\u3001\u6a59\u8272\u548c\u9ec3\u8272)\u3002\u300d\u5152\u7ae5\u548c\u6210\u4eba\u611f\u77e5\u7684\u53e6\u4e00\u500b\u5340\u5225\u662f\uff0c\u5152\u7ae5\u53ef\u4ee5\u5feb\u901f\u6539\u8b8a\u4ed6\u5011\u559c\u6b61\u7684\u984f\u8272\uff0c\u800c\u6210\u4eba\u7684\u8272\u5f69\u504f\u597d\u901a\u5e38\u662f\u4e0d\u53ef\u6539\u8b8a\u7684\u3002<\/p>\n \u3000\u3000Also, designers need to consider that there are many cultural differences and color perception is not an exception. Sometimes cultures define colors diversely, for example, in Western countries, white color means happiness and purity, while in some Asian countries it symbolizes death. You can find many examples of how different may the meanings be in countries but it would take a whole article to tell about it, so if you\u2019re interested in the topic.<\/p>\n \u3000\u3000\u540c\u6a23\uff0c\u8a2d\u8a08\u5e2b\u4e5f\u9700\u8981\u8003\u616e\u5230\u8a31\u591a\u4e0d\u540c\u7684\u6587\u5316\u5dee\u7570\uff0c\u8272\u5f69\u611f\u77e5\u4e5f\u4e0d\u4f8b\u5916\u3002\u6709\u6642\u4e0d\u540c\u7684\u6587\u5316\u5c0d\u984f\u8272\u6709\u4e0d\u540c\u7684\u5b9a\u7fa9\uff0c\u4f8b\u5982\uff0c\u5728\u897f\u65b9\u570b\u5bb6\uff0c\u767d\u8272\u610f\u5473\u8457\u5e78\u798f\u548c\u7d14\u6f54\uff0c\u800c\u5728\u4e00\u4e9b\u4e9e\u6d32\u570b\u5bb6\uff0c\u767d\u8272\u8c61\u5fb5\u6b7b\u4ea1\u3002\u4f60\u53ef\u4ee5\u627e\u5230\u5f88\u591a\u4f8b\u5b50\u4f86\u8aaa\u660e\u4e0d\u540c\u570b\u5bb6\u7684\u610f\u7fa9\u6709\u591a\u9ebc\u4e0d\u540c\uff0c\u9019\u4e5f\u8a31\u9700\u8981\u4e00\u7bc7\u5b8c\u6574\u7684\u6587\u7ae0\u4f86\u8b1b\u8ff0\u3002<\/p>\n \u3000\u3000Another point on the color preferences is gender. Many color studies have been done over the years and a lot of them say that the color preferences of women and men significantly differ. The Color Assignment group has conducted a deep research on this topic and many designers already use the results in the creative process. We\u2019ve defined the most notable things from the research to share with you.<\/p>\n \u3000\u3000\u95dc\u65bc\u5f71\u97ff\u8272\u5f69\u504f\u597d\u7684\u53e6\u4e00\u95dc\u9375\u9ede\u662f\u6027\u5225\u3002\u591a\u5e74\u4f86\uff0c\u4eba\u5011\u505a\u4e86\u8a31\u591a\u95dc\u65bc\u984f\u8272\u7684\u7814\u7a76\uff0c\u5176\u4e2d\u5f88\u591a\u4eba\u8aaa\uff0c\u5973\u6027\u548c\u7537\u6027\u5c0d\u984f\u8272\u7684\u504f\u597d\u5b58\u5728\u986f\u8457\u5dee\u7570\u3002\u8272\u5f69\u8ab2\u984c\u7d44\u5c0d\u9019\u4e00\u8ab2\u984c\u9032\u884c\u4e86\u6df1\u5165\u7684\u7814\u7a76\uff0c\u8a31\u591a\u8a2d\u8a08\u5e2b\u5df2\u7d93\u5c07\u7814\u7a76\u6210\u679c\u904b\u7528\u5230\u5275\u4f5c\u904e\u7a0b\u4e2d\u3002\u6211\u5011\u5f9e\u7814\u7a76\u4e2d\u5b9a\u7fa9\u4e86\u6700\u503c\u5f97\u6ce8\u610f\u7684\u90e8\u5206\u4f86\u8207\u4f60\u5206\u4eab\u3002<\/p>\n \u3000\u3000Blue is the top color. <\/strong>Both men and women of all ages think of blue as the favored color. The shades of blue such as cerulean, azure, beryl, cornflower blue, and sapphire are popular among women.<\/p>\n \u3000\u3000\u85cd\u8272\u662f\u6700\u9802\u7d1a\u7684\u984f\u8272\u3002<\/strong>\u6240\u6709\u5e74\u9f61\u6bb5\u7684\u7537\u6027\u548c\u5973\u6027\u90fd\u8a8d\u70ba\u85cd\u8272\u662f\u6700\u53d7\u6b61\u8fce\u7684\u984f\u8272\u3002\u851a\u85cd\u8272\uff0c\u5929\u85cd\u8272\uff0c\u7da0\u67f1\u77f3\uff0c\u77e2\u8eca\u83ca\u85cd\u8272\u548c\u85cd\u5bf6\u77f3\u7b49\u85cd\u8272\u8272\u8abf\u5728\u5973\u6027\u4e2d\u5f88\u53d7\u6b61\u8fce\u3002<\/p>\n \u3000\u3000Brown and orange are in dislike. <\/strong>The first one considered less favorable among men, the second \u2013 among women.<\/p>\n \u3000\u3000\u68d5\u8272\u548c\u6a59\u8272\u4e0d\u53d7\u6b61\u8fce\u3002<\/strong>\u7b2c\u4e00\u7a2e\u984f\u8272\u5728\u7537\u6027\u4e2d\u4e0d\u592a\u53d7\u6b61\u8fce\uff0c\u7b2c\u4e8c\u7a2e\u984f\u8272\u5728\u5973\u6027\u4e2d\u4e0d\u592a\u53d7\u6b61\u8fce\u3002<\/p>\n \u3000\u3000Cool colors are preferred. <\/strong>Men and women favor blue, green and their tints in general.<\/p>\n \u3000\u3000\u51b7\u8272\u662f\u9996\u9078\u3002<\/strong>\u7537\u6027\u548c\u5973\u6027\u901a\u5e38\u90fd\u559c\u6b61\u85cd\u8272\u3001\u7da0\u8272\u548c\u5b83\u5011\u7684\u8272\u8abf\u3002<\/p>\n \u3000\u3000Women like tints.<\/strong> When men prefer pure or shaded colors, ladies are good with tints.<\/p>\n \u3000\u3000\u5973\u6027\u559c\u6b61\u6de1\u8272\u3002<\/strong>\u76f8\u6bd4\u7537\u6027\u559c\u6b61\u7d14\u8272\u6216\u6df1\u8272\u8abf\uff0c\u5973\u6027\u5247\u66f4\u559c\u6b61\u6dfa\u8272\u8abf\u3002<\/p>\n \u3000\u3000Men prefer achromatic colors. <\/strong>White, black and gray are neutral colors and men are keen to choose them.<\/p>\n \u3000\u3000\u7537\u58eb\u559c\u6b61\u7121\u5f69\u8272\u3002<\/strong>\u767d\u8272\uff0c\u9ed1\u8272\u548c\u7070\u8272\u662f\u4e2d\u6027\u8272\uff0c\u7537\u6027\u66f4\u71b1\u8877\u65bc\u9078\u64c7\u5b83\u5011\u3002<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u6700\u559c\u6b61\u7684\u984f\u8272<\/strong><\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u6700\u4e0d\u559c\u6b61\u7684\u984f\u8272<\/strong><\/p>\n \u3000\u3000<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000It\u2019s vital to consider color preferences of the target audience while creating UI and UX design since it helps to avoid negative reactions and associations.<\/p>\n \u3000\u3000\u5728\u9032\u884cUI\u548cUX\u8a2d\u8a08\u6642\uff0c\u8003\u616e\u76ee\u6a19\u53d7\u773e\u7684\u984f\u8272\u504f\u597d\u662f\u81f3\u95dc\u91cd\u8981\u7684\uff0c\u56e0\u70ba\u9019\u6709\u52a9\u65bc\u907f\u514d\u6d88\u6975\u53cd\u61c9\u548c\u7522\u751f\u806f\u60f3\u3002<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u6ce8\u610f\u4e8b\u9805<\/strong><\/p>\n \u3000\u3000Color psychology is rather complex to understand and learn. However, it may become an efficient tool in designers\u2019 hands helping to understand users and their demands. Summarizing the article, here is the list of useful things to consider:<\/p>\n \u3000\u3000\u8272\u5f69\u5fc3\u7406\u5b78\u7684\u7406\u89e3\u548c\u5b78\u7fd2\u662f\u76f8\u7576\u9f90\u96dc\u7684\u3002\u7136\u800c\uff0c\u5b83\u53ef\u80fd\u6210\u70ba\u8a2d\u8a08\u5e2b\u624b\u4e2d\u4e00\u500b\u5e6b\u52a9\u4e86\u89e3\u7528\u6236\u548c\u4ed6\u5011\u9700\u6c42\u7684\u6709\u6548\u5de5\u5177\u3002\u6587\u7ae0\u7d50\u5c3e\uff0c\u9019\u88e1\u662f\u4e00\u4e9b\u6709\u7528\u6ce8\u610f\u4e8b\u9805:<\/p>\n \u3000\u3000<\/p>\n \u3000\u3000\u514d\u8cac\u7533\u660e\uff1a<\/strong>\u516c\u773e\u865f\u5b97\u65e8\u662f\u6536\u96c6\u597d\u7684\u8cc7\u6599\u5206\u4eab\uff0c\u975e\u76c8\u5229\u6027\u8cea\u3002\u90e8\u5206\u5167\u5bb9\u4f86\u6e90\u65bc\u7db2\u8def\u6216\u7db2\u53cb\u81ea\u4e3b\u6295\u7a3f\u7de8\u8f2f\u6574 \u7406\uff0c\u7248\u6b0a\u6b78\u539f\u4f5c\u8005\u6240\u6709\uff0c\u5176\u5167\u5bb9\u70ba\u4f5c\u8005\u500b\u4eba\u89c0\u9ede\uff0c\u4e26\u4e0d\u4ee3\u8868\u672c\u516c\u773e\u865f\u8b9a\u540c\u5176\u89c0\u9ede\u548c\u5c0d\u5176\u771f\u5be6\u6027\u8ca0\u8cac\u3002\u5982\u60a8(\u55ae\u4f4d\u6216\u500b\u4eba)\u8a8d\u70ba\u672c\u516c\u773e\u865f\u67d0\u90e8\u5206\u5167\u5bb9\u6709\u4fb5\u6b0a\u5acc\u7591\uff0c\u8acb\u901a\u77e5\u6211\u5011\uff0c\u6211\u5011\u5c07\u7b2c\u4e00\u6642\u9593\u4e88\u4ee5\u66f4\u6539\u6216\u522a\u9664\u3002<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
<\/strong><\/p>\nThe article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.<\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/bd756726718a467585c526cd085b91e9~tplv-tt-large.image?x-expires=1968405697&x-signature=iCLRK%2FbLch%2BxCOVltBdcXfcvEcQ%3D?\/1.jpg\")
<\/p>\n<\/h2>\n
What is color psychology?<\/strong><\/h2>\n
Meaning of colors<\/strong><\/h2>\n
<\/h3>\n
Red<\/strong><\/h3>\n
\u7d05\u8272<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/631ec3624b7044fcb51edc7683039302~tplv-tt-large.image?x-expires=1968405697&x-signature=YmZ98l9WOKOAZlz%2FKYxf20JmmKY%3D?\/1.jpg\")
<\/p>\nOrange<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/a23388eff86a44d9bb4f90bbb7727362~tplv-tt-large.image?x-expires=1968405697&x-signature=Y%2BkvPGtzJ7fW42bIMMR%2BzptzTeY%3D?\/1.jpg\")
<\/p>\n![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/d4f48ba10d644a2284253f7c7f57b282~tplv-tt-large.image?x-expires=1968405697&x-signature=vSyBKex6%2FY5rvwV%2F2%2ButEQGzrAU%3D?\/1.jpg\")
<\/p>\nGreen<\/strong><\/h3>\n
\u7da0\u8272<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/8b8af948d71944b1bb26d4d7c7af1cc3~tplv-tt-large.image?x-expires=1968405697&x-signature=RfU%2Bv3WaaqI4%2BhzoVX%2BKQV543LU%3D?\/1.jpg\")
<\/p>\nBlue<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/9edb2a89bec14078a7b23e15556a0aaf~tplv-tt-large.image?x-expires=1968405697&x-signature=NyH8MobsJHL5Ki0PxEdYJTADbL8%3D?\/1.jpg\")
<\/p>\n![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/342977185397407c82589a053209de5a~tplv-tt-large.image?x-expires=1968405697&x-signature=%2F2jDm7kx%2FoPdmhSilFwWlgLm8gA%3D?\/1.jpg\")
<\/p>\nPink<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/d79c68a1f6ab467c949109db4d15d9c5~tplv-tt-large.image?x-expires=1968405697&x-signature=3bGOqr688w9Q0t2raRm2Jl4ofdI%3D?\/1.jpg\")
<\/p>\nBrown<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/390a9a110a7645d585f79c9e4b25afea~tplv-tt-large.image?x-expires=1968405697&x-signature=89J4PK2s3jnBj3l4WaKcDBHqbyA%3D?\/1.jpg\")
<\/p>\nBlack<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/2f64a0f08cfa4c29982420e5a58b73de~tplv-tt-large.image?x-expires=1968405697&x-signature=06Wsb%2FEn2eCI%2FzUMIIlblplOOi0%3D?\/1.jpg\")
<\/p>\nWhite<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/53838ca6472f4a0fbf7aacbc8450bb03~tplv-tt-large.image?x-expires=1968405697&x-signature=wAU0nbgSHpCNGhPle3y2nv4Zdao%3D?\/1.jpg\")
<\/p>\nColor meanings in branding<\/strong><\/h2>\n
\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/cf211edc7e874c3dab9150be4ad31075~tplv-tt-large.image?x-expires=1968405697&x-signature=ok2t8%2FKIvFn%2B1jzxgz5b4%2B5siEY%3D?\/1.jpg\")
<\/p>\nColor Preferences<\/strong><\/h2>\n
Favorite colors<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/d226d93c29894cf7afbfa64719b1274f~tplv-tt-large.image?x-expires=1968405697&x-signature=SvYlt8xvQuxWDIyU0yQZhDOXh9g%3D?\/1.jpg\")
<\/p>\nLeast favorite colors<\/strong><\/h3>\n
![](\"https:\/\/p3-sign.toutiaoimg.com\/pgc-image\/b7e9e7d091674f468f9f956aca851bb4~tplv-tt-large.image?x-expires=1968405697&x-signature=yZiAZf%2FyYfXlJaUEXNF4ZIBucqA%3D?\/1.jpg\")
<\/p>\n<\/h2>\n
Points to consider<\/strong><\/h2>\n
\n