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<\/p>\n

\u3000\u3000\u5716\u7247\u4f86\u6e90@\u8996\u89ba\u5927\u9678<\/p>\n

\n

\u3000\u3000\u6587 | \u8ca1\u7d93\u6545\u4e8b\u8588<\/p>\n<\/blockquote>\n

\u3000\u3000\u793e\u4ea4\u5e73\u81fa\u6c38\u9060\u4e0d\u7f3a\u65b0\u6545\u4e8b\u3002<\/p>\n

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\u3000\u3000\u5c31\u5728\u99ac\u65af\u514b\u5b98\u5ba3\u6536\u8cfcTwitter\u5f8c\u7684\u4e94\u4e00\u524d\u5915\uff0c\u66fe\u88ab\u8f5f\u51faTwitter\u7684\u5ddd\u666e\uff0c\u81ea\u5275\u7684\u65b0\u793e\u4ea4\u5e73\u81fa\u300cTruth Social\uff08\u771f\u5be6\u793e\u4ea4\uff09\u300d\u7adf\u7136\u5f8c\u4f86\u5c45\u4e0a\uff0c\u5728AppStore\u793e\u4ea4\u6392\u884c\u699c\u4e0a\u64ca\u6557Twitter\u548cTikTok\uff0c\u8e8d\u5c45\u7b2c\u4e00\u3002<\/p>\n

\u3000\u3000\u800c\u5728\u570b\u5167\uff0c\u793e\u4ea4\u8cfd\u9053\u540c\u6a23\u4e0d\u5c48\u975c\uff0c\u767e\u5ea6\u4e0a\u7dda\u4e86\u8a9e\u97f3\u793e\u4ea4App\u300c\u55e8\u5708\u5708\u300d\uff0c360\u5247\u6a21\u4eff\u865b\u64ec\u793e\u4ea4\u5de8\u982dDiscord\uff0c\u63a8\u51fa\u4e86\u300cN\u4e16\u754c\u300d\u7b49\u3002<\/p>\n

\u3000\u3000\u793e\u4ea4\u5e73\u81fa\u6c92\u6709\u552f\u4e00\u6700\u512a\u89e3\uff0c\u8cfd\u9053\u4e0a\u6c38\u9060\u4e0d\u4e4f\u65b0\u73a9\u5bb6\u3002<\/p>\n

\u3000\u3000\u4e00\u65b9\u9762\uff0c\u4f86\u8005\u6d36\u6d36\uff0c\u6210\u8005\u5be5\u5be5\u3002<\/strong>\u827e\u745e\u54a8\u8a62\u767c\u5e03\u7684\u5831\u544a\u986f\u793a\uff0c\u570b\u5167\u61c9\u7528\u5e02\u5834\u4e0a\uff0c\u50f5\u5c4d\u61c9\u7528\u5360\u6bd4\u516b\u4e5d\u6210\uff0c\u5176\u4e2d\uff0c\u793e\u4ea4\u985e\u61c9\u7528\u5360\u6bd435%\uff0c\u6b7b\u4ea1\u7387\u6700\u9ad8\u3002<\/p>\n

\u3000\u3000\u53e6\u4e00\u65b9\u9762\uff0c\u65b0\u52e2\u529b\u4f3c\u4e4e\u7e3d\u6709\u7a81\u570d\u4e4b\u6a5f\uff0c\u793e\u4ea4\u793e\u5340\u5de8\u982d\u5c0d\u65bc\u5f8c\u4f86\u8005\u7684\u6514\u622a\uff0c\u5e38\u5e38\u4ee5\u5931\u6557\u544a\u7d42<\/strong>\u2014\u2014\u4f8b\u5982\u4f5c\u70ba\u5168\u7403\u7b2c\u4e00\u5927\u793e\u4ea4\u5e1d\u570b\u7684Facebook\uff0c\u5728\u8207Tiktok\u3001Snapchat\u3001Discord\u7b49\u5f8c\u8d77\u4e4b\u79c0\u7684\u653b\u9632\u6230\u4e2d\uff0c\u5747\u544a\u6557\u5317\u3002<\/p>\n

\u3000\u3000\u793e\u4ea4\u8cfd\u9053\u70ba\u4f55\u65b0\u8b8a\u5c40\u8fed\u8d77\uff1f\u65b0\u52e2\u529b\u5982\u4f55\u6c42\u751f\u7a81\u570d\uff1f\u5982\u4f55\u91cd\u4f30\u793e\u4ea4\u5e73\u81fa\u50f9\u503c\uff1f\u672c\u6587\u5fa9\u76e4\u4e86\u570b\u5167\u5916\u591a\u500b\u793e\u4ea4\u5de8\u982d\u548c\u7368\u89d2\u7378\u7684\u6210\u9577\u8def\u5f91\uff0c\u8a66\u5716\u5c0b\u627e\u7b54\u6848\u3002<\/strong><\/p>\n

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\u3000\u3000\u300c\u793e\u4ea4\u8cfd\u9053\u770b\u8d77\u4f86\u50cf\u500b\u9ed1\u6d1e\uff0c\u78ba\u5be6\u5931\u6557\u7387\u5f88\u9ad8\uff0c\u4f46\u5176\u5be6\u9019\u500b\u9ed1\u6d1e\u662f\u5206\u53c9\u7684\u300d\uff0c<\/strong>\u4e00\u4f4d\u6295\u8cc7\u6a5f\u69cb\u5408\u5925\u4eba\u544a\u8a34\u300a\u8ca1\u7d93\u6545\u4e8b\u8588\u300b\u3002<\/p>\n

\u3000\u3000\u800c\u65b0\u73a9\u5bb6\u7684\u7a81\u570d\u4e4b\u9053\uff0c\u5c31\u662f\u53cd\u5176\u9053\u70ba\u4e4b\u7684\u5dee\u7570\u5316\u3002<\/strong><\/p>\n

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\u3000\u3000\u96d6\u7136Snapchat\u4fd8\u7372\u4e86\u4e0d\u5c11\u5e74\u8f15\u4eba\u7684\u82b3\u5fc3\uff0c\u4f46\u4f9d\u7136\u6709\u5f8c\u4f86\u8005\u7a81\u570d\uff0c\u4f8b\u5982Discord\u3002<\/p>\n

\u3000\u3000\u53bb\u5e74\uff0c\u5fae\u8edf\u4e00\u5ea6\u51fa\u50f9120\u5104\u7f8e\u5143\uff0c\u4e5f\u6c92\u80fd\u6536\u8cfcDiscord\u5718\u968a\u3002\u5f8c\u8005\u62d2\u7d55\u5fae\u8edf\u7684\u7406\u7531\u6709\u9ede\u51e1\u723e\u8cfd\u2014\u2014\u516c\u53f8\u6210\u9577\u592a\u5feb\uff0c\u6536\u8cfc\u8981\u7d04\u592a\u591a\u3002<\/p>\n

\u3000\u3000Discord\u7684\u5f8c\u767c\u800c\u4e0a\uff0c\u662f\u56e0\u5176\u5207\u5165\u4e86\u904a\u6232\u793e\u4ea4\u9019\u4e00\u88ab\u793e\u4ea4\u5de8\u982d\u8f15\u8996\u3001\u4f46\u5e74\u8f15\u53d7\u773e\u5ee3\u6cdb\u7684\u7e2b\u9699\uff0c\u800c\u5f8c\u75311\u5230N\uff0c\u8d70\u5230\u904a\u6232\u4e4b\u5916\uff0c\u5982\u4eca\u5df2\u7d93\u624b\u63e11.5\u5104\u6708\u6d3b\u7528\u6236\uff0c\u6210\u70ba\u793e\u4ea4\u8cfd\u9053\u7684\u65b0\u52e2\u529b\u3002<\/p>\n

\u3000\u3000\u56de\u982d\u518d\u770b\u5927\u9678\uff0c\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n

\u3000\u3000Line\u4ee5\u719f\u4eba\u793e\u4ea4\u7368\u5360\u9c32\u982d\u4e4b\u5f8c\uff0c\u6a21\u4effLine\u7684\u4e00\u773e\u73a9\u5bb6\uff0c\u90fd\u672a\u6709\u8d77\u8272\u3002\u4f46\u8207Line\u53cd\u5411\u800c\u884c\uff0c\u4e3b\u6253\u964c\u751f\u4eba\u793e\u4ea4\u7684\u964c\u964c\uff0c\u537b\u5728\u7e2b\u9699\u4e4b\u5730\uff0c\u627e\u5230\u589e\u9577\u6a5f\u6703\u2014\u2014\u53bb\u719f\u4eba\u5316\uff0c\u9f13\u52f5\u7528\u6236\u901a\u904e\u8a2d\u7f6e\u5c4f\u853d\u901a\u8a0a\u9304\u597d\u53cb\u3002<\/p>\n

\u3000\u3000\u964c\u964c\u4e4b\u5f8c\uff0c\u4f9d\u6b21\u53c8\u6709\u5feb\u6296\u3001\u5c0f\u7d05\u66f8\u3001Soul\u7b49\u65b0\u73a9\u5bb6\u5d1b\u8d77\u3002<\/p>\n

\u3000\u3000\u8207\u964c\u964c\u5b9a\u4f4d\u65bc\u984f\u503c\u793e\u4ea4\u4e0d\u540c\uff0cSoul\u627e\u5230\u4e86\u8208\u8da3\u793e\u4ea4\u7684\u65b0\u8def\u5f91\u2014\u2014\u70ba\u4e86\u300c\u53cd\u984f\u503c\u300d\uff0cSoul\u751a\u81f3\u4e0d\u652f\u6301\u7528\u6236\u4e0a\u50b3\u771f\u4eba\u982d\u50cf\uff0c\u8a66\u5716\u4ee5\u300c\u8208\u8da3\u793e\u4ea4\u300d\u6273\u5012\u300c\u984f\u503c\u793e\u4ea4\u300d\u3002<\/p>\n

\u3000\u3000\u6839\u64daMob\u7814\u7a76\u9662\u7684\u5831\u544a\uff0c\u8d85\u904e\u56db\u6210\u7684Z\u4e16\u4ee3\u504f\u597d\u5c0b\u6c42\u6709\u5171\u540c\u8208\u8da3\u611b\u597d\u7684\u964c\u751f\u4eba\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5c0b\u627e\u984f\u503c\u3001\u8eab\u6750\u5c0d\u80c3\u53e3\u7684\u964c\u751f\u4eba\u6bd4\u4f8b\u50c5\u70ba14.8%\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u5176\u4e8c\uff0c\u65b0\u73a9\u5bb6\u56e0\u70ba\u5176\u5207\u53e3\u8f03\u5c0f\uff0c\u6216\u8005\u8def\u5f91\u8f03\u65b0\uff0c\u53cd\u800c\u66f4\u5bb9\u6613\u91dd\u5c0d\u67d0\u4e00\u5708\u5c64\uff0c\u63d0\u4f9b\u6df1\u5ea6\u93c8\u63a5\u548c\u9ad8\u9ecf\u6027\u5438\u5f15\u529b\u3002<\/strong><\/p>\n

\u3000\u3000Discord\u6df1\u8af3\u5176\u9053\uff0c\u5728\u904a\u6232\u8a9e\u97f3\u793e\u4ea4\u4e4b\u5916\uff0c\u62d3\u5c55\u4e86\u4e00\u500b\u91cd\u8981\u529f\u80fd\u2014\u2014\u793e\u5340\uff0c\u4e00\u500b\u8b93\u73a9\u5bb6\u5011\u5728\u904a\u6232\u7d50\u675f\u4e4b\u5f8c\u9084\u80fd\u7e7c\u7e8c\u6df1\u5165\u4ea4\u6d41\u7684\u5730\u65b9\uff0c\u9019\u4e5f\u52a9\u529bDiscord\u7834\u5708\u5230\u904a\u6232\u4e4b\u5916\uff0c\u7528\u6236\u5728\u9019\u88e1\u5efa\u7acb\u5b78\u7fd2\u5c0f\u7d44\u3001\u4ff1\u6a02\u90e8\u3001\u85dd\u8853\u793e\u5340\u3001\u672c\u5730\u793e\u5340\u7b49\u3002<\/p>\n

\u3000\u3000\u56de\u770bSoul\u4e5f\u662f\u5982\u6b64\u2014\u2014\u76f8\u6bd4\u6d6e\u65bc\u8868\u9762\u7684\u984f\u503c\u793e\u4ea4\uff0c\u6df1\u5165\u5167\u5fc3\u7684\u8208\u8da3\u793e\u4ea4\uff0c\u5438\u5f15\u7528\u6236\u4efb\u6027\u653e\u98db\uff0c\u57fa\u65bc\u5171\u540c\u8208\u8da3\uff0c\u7d44\u5efa\u5275\u696d\u3001\u5b78\u7fd2\u3001\u5bf5\u7269\u7b49\u4e00\u500b\u500b\u9ad8\u9ecf\u6027\u7684\u8208\u8da3\u5c0f\u90e8\u843d\u3002<\/p>\n

\u3000\u3000\u767c\u5c55\u65e9\u671f\u4f9d\u9760\u5dee\u7570\u5316\u5c0b\u8def\uff0c\u63a5\u4e0b\u4f86\uff0c\u8de8\u754c\u6df7\u642d\uff0c\u8b00\u6c42\u589e\u91cf\uff0c\u6210\u70ba\u4e86\u793e\u4ea4\u5e73\u81fa\u7684\u5171\u8b58\u3002<\/strong><\/p>\n

\u3000\u3000\u4f8b\u5982\uff0c2016\u5e748\u6708\uff0c\u5c0f\u7d2e\u5be6\u63a7\u7684Facebook\u3001Instagram\u3001Whatsapp\u7b49\u5e73\u81fa\uff0c\u5148\u5f8c\u63a8\u51fa\u4e86Snapchat\u6700\u53d7\u6b61\u8fce\u7684\u529f\u80fd\u2014Stories\u3002<\/p>\n

\u3000\u3000\u9762\u5c0dFaecbook\u8ecd\u5718\u7684\u540c\u8cea\u5316\u570d\u653b\uff0cSnapchat\u6beb\u7121\u62db\u67b6\u4e4b\u529b\uff0cDAU\u74b0\u6bd4\u4e0b\u6ed1\u3002\u800c\u5176\u81ea\u6551\u4e4b\u8def\uff0c\u5247\u662f\u5b78\u7fd2Twitter\uff0c\u63a8\u51fa\u4e86\u300cDiscover\u300d\uff0c\u5438\u5f15\u5a92\u9ad4\u3001\u540d\u4eba\u5165\u99d0\uff0c\u8c50\u5bcc\u5c08\u696d\u5167\u5bb9\u751f\u614b\u3002\u501f\u6b64\u4e00\u8209\uff0cSnapchat\u91cd\u56de\u589e\u9577\u901a\u9053\uff0c\u7528\u6236\u898f\u6a21\u8f15\u9b06\u78be\u58d3Twitter\u3002<\/p>\n

\u3000\u3000\u56de\u770b\u5927\u9678\uff0c\u8c50\u5bcc\u696d\u614b\u4e5f\u6210\u70ba\u5171\u8b58\u3002\u5c31\u9023\u5716\u6587\u6642\u4ee3\u5d1b\u8d77\u7684\u793e\u4ea4\u9738\u4e3bLine\u4e5f\u5728\u7a4d\u6975\u64c1\u62b1\u8996\u8a0a\u5316\uff0c\u64da\u8996\u71c8\u7814\u7a76\u9662\u4f30\u7b97\uff0cLine\u7684\u8996\u8a0a\u865f\u96d6\u5728\u5feb\u6296\u4e4b\u5f8c\u4e0a\u7dda\uff0c\u4f46\u52e2\u982d\u5147\u731b\uff0c2022\u5e74DAU\u6709\u671b\u9054\u52306\u5104\uff0c\u6709\u671b\u8d85\u8d8a\u5feb\u624b\uff0c\u6bd4\u80a9\u6296\u97f3\u3002<\/p>\n

\u3000\u3000Soul\u4e5f\u662f\u5982\u6b64\uff0c\u6700\u65e9\u5176\u9ad8\u8209\u300c\u8208\u8da3\u793e\u4ea4\u300d\u7684\u71c8\u865f\u5165\u5834\uff0c\u800c\u5f8c\u642d\u5efa\u8d8a\u4f86\u8d8a\u591a\u5143\u7684\u793e\u4ea4\u5834\u666f\uff0c\u878d\u5408\u4e86\u300c\u8208\u8da3\u793e\u4ea4\u300d\u3001\u300c\u8a9e\u97f3\u793e\u4ea4\u300d\u3001\u300c\u904a\u6232\u793e\u4ea4\u300d\u7b49\u591a\u5143\u5834\u666f\u3002<\/p>\n

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\u3000\u3000\u800c\u5143\u5b87\u5b99\u7b2c\u4e00\u80a1Roblox\u7684\u71df\u6536\u5927\u982d\uff0c\u5176\u5be6\u4e5f\u662fC\u7aef\u7528\u6236\u4ed8\u8cbb\u2014\u2014\u6703\u54e1\u670d\u52d9\u3001\u4ed8\u8cbb\u9053\u5177\u3001\u90e8\u5206\u4ed8\u8cbb\u904a\u6232\u7b49\u3002<\/p>\n

\u3000\u3000\u70ba\u4ec0\u9ebc\u793e\u4ea4\u5143\u5b87\u5b99\u88e1\u7684\u65b0\u73a9\u5bb6\uff0c\u8b8a\u73fe\u6a21\u5f0f\u5f9eTo B \u8b8a\u9077\u5230\u4e86 To C \u5462\uff1f<\/strong><\/p>\n

\u3000\u3000\u5f88\u5927\u7684\u4e00\u500b\u539f\u56e0\u5728\u65bc\uff0c\u4e92\u806f\u7db2\u65e9\u671f\u7528\u6236\u7fd2\u6163\u4e86\u514d\u8cbb\uff0c\u5927\u591a\u5c6c\u65bc\u50f9\u683c\u654f\u611f\u7fa4\u9ad4\uff0c\u800c\u5e74\u8f15\u4eba\u504f\u611b\u6085\u5df1\u6027\u7cbe\u795e\u6d88\u8cbb\uff0c\u662f\u9ad4\u9a57\u654f\u611f\u7fa4\u9ad4\uff0c\u9858\u610f\u70ba\u6b64\u8cb7\u55ae\uff0c\u9019\u8b93\u793e\u4ea4\u65b0\u52e2\u529b\u6709\u5e95\u6c23\u62d2\u7d55\u5ee3\u544a\u8a98\u60d1\uff0c\u800c\u4e14\uff0c\u800c\u7121\u8ad6\u662fDiscord\u3001Roblox\u3001\u9084\u662fSoul\uff0cZ\u4e16\u4ee3\u5e74\u8f15\u7528\u6236\u7684\u5360\u6bd4\u90fd\u9054\u5230\u4e86\u4e03\u516b\u6210\u3002<\/p>\n

\u3000\u3000\u53e6\u64da\u5c3c\u723e\u68ee\u767c\u5e03\u7684\u300a\u5927\u9678\u55ae\u8eab\u7d93\u6fdf\u5831\u544a\u300b\uff0c\u5728\u5927\u96782.4\u5104\u7684\u5e74\u8f15\u55ae\u8eab\u7fa4\u9ad4\u4e2d\uff0c42%\u7684\u55ae\u8eab\u6d88\u8cbb\u8005\u7fd2\u6163\u70ba\u6085\u5df1\u8cb7\u55ae\u2014\u2014\u7121\u8ad6\u662f\u6bcf\u6708\u82b1\u8cbb9.99\u7f8e\u91d1\uff0c\u63db\u53d6\u6c92\u6709\u5ee3\u544a\u6253\u64fe\u7684\u74b0\u5883\uff0c\u9084\u662f\u5728\u82b1\u8cbb\u5e7e\u5341\u5143\uff0c\u4e0b\u55ae\u4e00\u500b\u5fc3\u5100\u7684\u865b\u64ec\u982d\u50cf\uff0c\u83ab\u4e0d\u5982\u6b64\u3002<\/p>\n

\u3000\u3000\u7d9c\u4e0a\uff0c\u793e\u4ea4\u8b8a\u73fe\u4e3b\u8def\u5f91\uff0c\u5f9eTo B\u5411To C\u5927\u9077\u79fb\uff0c\u81ea\u7136\u4e0d\u8db3\u70ba\u602a\u4e86\u3002<\/p>\n

\u3000\u3000\u4e0d\u904e\uff0cTo B\u3001To C\u8b8a\u73fe\u6a21\u5f0f\uff0c \u4e26\u975e\u7d55\u5c0d\u4e92\u65a5\u95dc\u4fc2\u3002\u6b78\u6839\u7d50\u5e95\uff0c\u65b0\u793e\u4ea4\u5de8\u982d\u62d2\u7d55\u7684\u4e26\u975e\u5ee3\u544a\uff0c\u800c\u662f\u5c0d\u7528\u6236\u9ad4\u9a57\u7684\u50b7\u5bb3\uff0c\u5f85\u5230\u6a21\u5f0f\u6210\u719f\uff0c\u61c9\u8a72\u90fd\u6703\u555f\u52d5\u6216\u8005\u63d0\u5347\u5ee3\u544a\u6b0a\u91cd\u3002<\/strong><\/p>\n

\u3000\u3000\u4ee5\u66fe\u7d93\u62d2\u7d55\u5ee3\u544a\u7684B\u7ad9\u70ba\u4f8b\uff0c2016\u5e74\u958b\u59cb\u5617\u8a66\u5ee3\u544a\uff0c\u5230\u4e862021\u5e74\uff0c\u5ee3\u544a\u6536\u5165\u5df2\u7d93\u5360\u5230\u7e3d\u6536\u5165\u768423.3%\uff0c\u4ee5\u6b64\u589e\u901f\uff0c\u6709\u671b\u5728\u4e09\u4e94\u5e74\u5f8c\u6210\u70baB\u7ad9\u7b2c\u4e00\u5927\u71df\u6536\u4f86\u6e90\u3002<\/p>\n

\u3000\u3000\u53ea\u8981\u624b\u63e1\u9ecf\u6027\u7528\u6236\uff0cTo B\u9084\u662fTo C\uff0c\u66f4\u591a\u6e90\u65bc\u53d6\u820d\uff0c\u800c\u975e\u9650\u65bc\u80fd\u529b\u3002<\/strong><\/p>\n

03 \u5982\u4f55\u91cd\u4f30\u793e\u4ea4\u5e73\u81fa\u50f9\u503c\uff1f<\/h2>\n

\u3000\u3000\u7576\u793e\u4ea4\u5e73\u81fa\u7684\u5546\u696d\u8b8a\u73fe\u6a21\u5f0f\u91cd\u9ede\uff0c\u5f9eTo B\u9077\u79fb\u5230To C \u6642\uff0c\u5176\u4f30\u503c\u908f\u8f2f\u5fc5\u7136\u767c\u751f\u9077\u79fb\u2014\u2014\u7528\u6236\u6578\u91cf\u4e4b\u5916\uff0c\u4e3b\u6d41\u7528\u6236\u7fa4\u9ad4\u7684\u95dc\u9375\u7279\u6027\uff0c\u4f8b\u5982\u5e74\u9f61\u3001\u6642\u9577\u3001\u8208\u8da3\u7b49\u8b8a\u91cf\uff0c\u6210\u70ba\u5f71\u97ff\u4f30\u503c\u7684\u91cd\u8981\u56e0\u5b50\u3002<\/p>\n

\u3000\u3000\u4e0d\u59a8\u5148\u770b\u4e00\u500b\u6848\u4f8b\u3002\u540c\u70ba\u793e\u4ea4\u5e73\u81fa\uff0c\u5c0f\u7d05\u66f8\u6708\u6d3b\u7528\u62362\u5104\uff0c\u9060\u4f4e\u65bc\u5fae\u535a\u76845.73\u5104\u6708\u6d3b\uff0c\u4f46\u5c0f\u7d05\u66f8\u5e02\u4f30\u503c200\u5104\u7f8e\u91d1\uff0c\u662f\u5fae\u535a\u5e02\u503c\u76844\u500d\uff0c\u5982\u6b64\u6e2c\u7b97\uff0c\u5c0f\u7d05\u66f8\u55ae\u500b\u7528\u6236\u50f9\u503c\u7adf\u7136\u9054\u5230\u4e86\u5fae\u535a\u768410\u500d\u5de6\u53f3\uff1f<\/p>\n

\u3000\u3000\u53ef\u898b\uff0c\u793e\u4ea4\u5e73\u81fa\u7684\u50f9\u503c\uff0c\u4e26\u4e0d\u7c21\u55ae\u53d6\u6c7a\u65bc\u7528\u6236\u6578\u91cf\u3002<\/p>\n

\u3000\u3000\u5982\u679c\u62bd\u96e2\u51fa\u5171\u6027\uff0c\u6211\u5011\u53ef\u4ee5\u5f97\u5230\u4e00\u500b\u7c21\u55ae\u537b\u6709\u6548\u7684\u516c\u5f0f\uff1a\u793e\u4ea4\u5e73\u81fa\u7e3d\u50f9\u503c=\u7528\u6236\u6578\u91cf\u7684\u5e73\u65b9*\u7528\u6236\u6642\u9577*ARPPU\uff08\u4ed8\u8cbb\u7528\u6236\u5e73\u5747\u6536\u5165\uff09\/\u7528\u6236\u5e74\u9f61\u3002<\/strong><\/p>\n

\u3000\u3000\u800c\u7528\u6236\u6578\u91cf\u5e73\u65b9\u52a0\u6b0a\u7684\u4f9d\u64da\u5728\u65bc\uff0c\u6839\u64da\u6885\u7279\u5361\u592b\u5b9a\u5f8b\uff0c\u7db2\u8def\u7684\u50f9\u503c\u548c\u7db2\u8def\u7bc0\u9ede\u9802\u7528\u6236\u7684\u5e73\u65b9\u6578\u6210\u6b63\u6bd4\u2014\u2014\u63db\u53e5\u8a71\u8aaa\uff0c2\u500d\u7684\u7528\u6236\u91cf\uff0c\u53ef\u4ee5\u5e36\u4f864\u500d\u7684\u4f30\u503c\u5dee\u3002<\/p>\n

\u3000\u3000\u4e0d\u59a8\u4ee5\u6b64\u6e2c\u7b97\u4e0bSnap\u548cFacebook\u7684\u5e02\u503c\u3002<\/p>\n

\u3000\u30002022\u5e74Q1\u8ca1\u5831\u986f\u793a\uff0cFacebook\u65e5\u6d3b\u7528\u623619.6\u5104\uff0cSnap\u7684\u65e5\u6d3b\u7528\u6236\u70ba3.32\u5104\uff0c\u524d\u8005\u7528\u6236\u662f\u5f8c\u8005\u76845.9\u500d\uff0c\u5047\u8a2d\u5176\u4ed6\u8b8a\u91cf\u4e0d\u8b8a\uff0c\u5247Facebook\u7684\u5e02\u503c\u61c9\u8a72\u662fSnap\u768434.8\u5de6\u53f3\u3002<\/p>\n

\u3000\u3000\u4f46\u5176\u5be6\uff0cFacebook\u7684\u5e02\u503c\u50c5\u50c5\u662fSnap\u5e02\u503c\u768410\u500d\u5de6\u53f3\u3002\u539f\u56e0\u5728\u65bc\uff0cSnap\u5728\u7528\u6236\u6642\u9577\u3001\u7528\u6236\u5e74\u9f61\u3001ARPPU\u7b49\u4e09\u500b\u7dad\u5ea6\uff0c\u90fd\u66f4\u52dd\u4e00\u7c4c\u3002<\/p>\n

\u3000\u3000\u5148\u4f86\u770b\u5e74\u9f61\uff0cFacebook\u5982\u4eca\u9762\u81e8\u7684\u4e00\u5927\u5371\u6a5f\uff0c\u5c31\u662f\u300c\u8001\u9f61\u5316\u300d\uff0c\u81ea2019\u5e74\u4ee5\u4f86\uff0cFacebook\u7684\u7f8e\u570b\u9752\u5c11\u5e74\u7528\u6236\u6578\u91cf\u4e0b\u964d\u4e8613%\uff0c\u9810\u8a08\u672a\u4f86\u5169\u5e74\u5c07\u4e0b\u964d45%\uff0c\u5e74\u8f15\u4eba\u7d66\u5176\u8cbc\u4e0a\u4e86\u300c\u56db\u4e94\u5341\u6b72\u4e2d\u8001\u5e74\u4eba\u793e\u5340\u300d\u7684\u6a19\u7c3d\u3002<\/p>\n

\u3000\u3000\u53e6\u64da\u6295\u8cc7\u9280\u884cPiper Sandler\u4eca\u5e743\u6708\u7684\u8abf\u7814\u986f\u793a\uff0c41%\u7684\u5e74\u8f15\u4eba\u6700\u611bSnapchat\uff0c\u800c\u6700\u611b\u300cFacebook\u300d\u7684\u5e74\u8f15\u7528\u6236\u5360\u6bd4\u50c5\u70ba2\uff05\u3002<\/p>\n

\u3000\u3000\u7528\u6236\u5e74\u9f61\u8d8a\u5e74\u8f15\uff0c\u5247\u7528\u6236\u6642\u9577\u548c\u5e73\u81fa\u9ecf\u6027\u901a\u5e38\u66f4\u9ad8\u3002<\/p>\n

<\/p>\n

\u3000\u3000\u8abf\u7814\u986f\u793a\uff0c\u6574\u9ad4\u7528\u6236\u5e74\u9f61\u504f\u5927\u7684Facebook\uff0c\u517618-24\u6b72\u7684\u5e74\u8f15\u7fa4\u9ad4\u6bcf\u5929\u4f7f\u752838\u5206\u9418\uff0c\u70ba\u982d\u90e8\u793e\u4ea4\u5e73\u81fa\u540c\u5e74\u9f61\u6bb5\u7528\u6236\u6642\u9577\u6700\u4f4e\uff1b\u800cTiktok\u548cSnapchat\u540c\u5e74\u9f61\u6bb5\u7528\u6236\u6642\u9577\u5206\u5225\u70ba57\u548c53\u5206\u9418\uff0c\u70ba\u540c\u5e74\u9f61\u5c64\u4e2d\u6700\u9ad8\u3002<\/p>\n

\u3000\u3000\u56e0\u6b64\uff0c\u7121\u8ad6\u4e2d\u5916\u793e\u4ea4\u5e73\u81fa\uff0c\u90fd\u71b1\u5fc3\u62c9\u650f\u5e74\u8f15\u7684Z\u4e16\u4ee3\u7528\u6236\u3002\u800c\u793e\u4ea4\u8cfd\u9053\u7a81\u570d\u7684\u65b0\u73a9\u5bb6\uff0c\u300c\u5e74\u8f15\u300d\u662f\u5171\u6027\u512a\u52e2\u2014\u2014\u5728Roblox\u5b87\u5b99\u88e1\uff0c25\u6b72\u4ee5\u4e0b\u7684\u9752\u5e74\u7528\u6236\u5360\u6bd4\u9ad8\u905485%\uff0c\u800cSnapchat85%\u7684\u7528\u6236\u4e0d\u523035\u6b72\u3002<\/p>\n

\u3000\u3000\u518d\u4ee5Soul\u70ba\u4f8b\uff0c2021\u5e743\u6708\u7684\u6578\u64da\u986f\u793a\uff0c\u5176\u5e73\u81faDAU\u4e2d90\u5f8c\u7528\u6236\u5360\u6bd4\u905473.9%\u3002\u540c\u671f\uff0cSoul\u5e73\u81fa\u6bcf\u6708\u6d3b\u8e8d\u5929\u6578\u8d8515\u5929\u7684\u7528\u6236\u6bd4\u4f8b\u905456.4%\uff0c\u65e5\u5747DAU\u6253\u958b\u6b21\u6578\u70ba24\u6b21\uff0c\u70ba\u884c\u696d\u6700\u9ad8\uff0c\u65e5\u5747\u4f7f\u7528\u6642\u9577\u70ba40-50 \u5206\u9418\uff0c\u5e7e\u4e4e\u8207Tiktok\u548cSnapchat\u6301\u5e73\u3002<\/p>\n

\u3000\u3000\u6642\u9577\u8d8a\u9577\uff0c\u4e92\u52d5\u8d8a\u591a\uff0c\u9ecf\u6027\u8d8a\u9ad8\uff0c\u5e36\u4f86\u4e86\u66f4\u591a\u7684\u8b8a\u73fe\u6a5f\u6703\u548c\u66f4\u5927\u7684\u8b8a\u73fe\u6f5b\u529b\u2014\u2014\u81ea\u7136\u4e5f\u80fd\u5e36\u4f86\u66f4\u9ad8\u7684\u4f30\u503c\/\u5e02\u503c\u3002<\/p>\n

\u3000\u3000\u5e74\u9f61\u8d8a\u4f4e\uff0c\u901a\u5e38\u4e5f\u610f\u5473\u8457\u4ed8\u8cbb\u610f\u9858\u66f4\u5f37\u3001\u66f4\u5f97\u5ee3\u544a\u4e3b\u9752\u775e\uff0c\u5e73\u5747ARPPU\u503c\u4e5f\u6703\u4e00\u8def\u8d70\u9ad8\u3002\u4f8b\u5982\uff0cSoul\u5e73\u81fa\u8cfc\u8cb7\u865b\u64ec\u982d\u50cf\u7684\u7528\u6236\u4e2d\uff0c18\u201427\u6b72\uff08Z\u4e16\u4ee3\uff09\u6d88\u8cbb\u8005\u5360\u6bd4\u6700\u9ad8\uff0c\u9054\u523050.4%\uff0c\u6700\u591a\u8cfc\u8cb7\u904e53\u6b21\uff0c\u5176\u6b21\u662f27\u201435\u6b72\uff0c\u5360\u6bd4\u7d04\u70ba40%\u3002<\/p>\n

\u3000\u3000\u800c\u5ee3\u544a\u4e3b\u4e5f\u66f4\u70ba\u9752\u775e\u9752\u5e74\u7528\u6236\u3002<\/p>\n

\u3000\u3000\u64da\u7533\u9280\u842c\u570b\u767c\u5e03\u7684\u300a\u9032\u64ca\u7684Z\u4e16\u4ee3\u300b\u986f\u793a\uff0c\u5927\u9678Z\u4e16\u4ee3\u7684\u5e74\u5ea6\u958b\u652f\u9054\u52304\u842c\u5104\u4eba\u6c11\u5e63\uff0c\u5df2\u5360\u5168\u570b\u5bb6\u5ead\u7e3d\u958b\u652f\u7684\u7d04 13%\uff0c\u9054\u5230\u5168\u4e16\u754c\u6700\u9ad8\u6c34\u6e96\uff0c\u4f5c\u70ba\u300c\u6d88\u8cbb\u64d4\u7576\u300d\uff0c\u4e5f\u6210\u70ba\u4e86\u5ee3\u544a\u4e3b\u6700\u60f3\u4fd8\u7372\u7684\u76ee\u6a19\u7fa4\u9ad4\u3002<\/p>\n

\u3000\u3000\u53e6\u64daQuestMobile\u767c\u5e03\u7684\u5831\u544a\u7a31\uff0cZ\u4e16\u4ee3\u6d3b\u8e8d\u5ea6\u6700\u9ad8\u7684APP\u5c31\u662f\u793e\u4ea4\u5e73\u81fa\uff0c\u56e0\u6b64\uff0c\u5ee3\u544a\u4e3b\u8981\u60f3\u89f8\u9054\u8f49\u531695\u5f8c\uff0c\u5e74\u8f15\u4eba\u793e\u4ea4\u5e73\u81fa\u662f\u9996\u9078\u3002<\/p>\n

\u3000\u3000\u7d9c\u4e0a\uff0c\u793e\u4ea4\u5e73\u81fa\u7684\u4f30\u503c\u908f\u8f2f\uff0c\u4e0d\u61c9\u50c5\u50c5\u501a\u91cd\u7528\u6236\u91cf\u7d1a\uff0c\u61c9\u8a72\u5f15\u5165\u7528\u6236\u5e74\u9f61\u3001\u4f7f\u7528\u6642\u9577\u3001\u4eba\u5747\u4ed8\u8cbb\u80fd\u529b\u7b49\u8b8a\u91cf\u7d9c\u5408\u8003\u91cf\u3002<\/p>\n

\u3000\u3000\u5f9e\u9019\u500b\u7dad\u5ea6\u4f86\u770b\uff0c\u63a8\u7279\u7684\u8ce3\u8eab\u50f9440\u5104\u7f8e\u91d1\uff0c\u771f\u7684\u4e0d\u7b97\u4fbf\u5b9c\u2014\u2014\u65e5\u6d3b\u7528\u62362\u5104\u4f4e\u65bcSnap\u76843.23\u5104\uff0c\u7528\u6236\u5e73\u5747\u5e74\u9f6140\u6b72\u4e5f\u9060\u9ad8\u65bcSnap\uff0c\u552e\u50f9\u537b\u9ad8\u65bc\u5f8c\u8005\u5f7c\u6642\u7684\u5e02\u503c407.77\u5104\u7f8e\u91d1\uff0c\u6216\u8a31\uff0c\u5176\u4e2d\u7684\u4e00\u90e8\u5206\u6ea2\u50f9\uff0c\u662f\u9738\u9053\u7e3d\u88c1\u99ac\u65af\u514b\u5728\u70ba\u300c\u7db2\u766e\u60c5\u61f7\u300d\u548c\u300c\u8a00\u8ad6\u81ea\u7531\u300d\u8cb7\u55ae\u3002<\/p>\n

04 \u7d50\u8a9e<\/h2>\n

\u3000\u3000\u300a2022\u5e74\u5168\u7403\u6578\u5b57\u6982\u89bd\u300b\u5831\u544a\u986f\u793a\uff0c\u622a\u81f32022\u5e741\u6708\uff0c\u5168\u7403\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u8d85\u904e46.2\u5104\uff0c\u5728\u5168\u7403\u7e3d\u4eba\u53e3\u4e2d\u5360\u6bd458.4%\uff0c\u5fdd\u5217\u7b2c\u4e00\u5927\u4e92\u806f\u7db2\u61c9\u7528\u54c1\u985e\u3002<\/p>\n

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